Head of Customer Engagement (m/f/d)

Job description

Job description

We are looking for:

A new member for our Marketing team at Project A. The team is a group of curious data-driven experts helping our portfolio companies with everything marketing. Their support covers all areas of performance marketing, customer engagement tactics, content marketing and above-the-line initiatives.

What will keep you challenged?

  • Conceptualizing, developing and executing retention strategies for and with our portfolio companies in close alignment with our Customer Acquisition team
  • Steering initiatives across all stages of the customer lifecycle, across all industries, communications platforms and channels (email, push, direct mailing, social media)
  • Working with our Data & Analytics team to create actionable segmentation strategies within the portfolio companies’ customer databases 
  • Communication with diverse stakeholders (internal and external) in a convincing and effective manner about retention techniques
  • Structuring, onboarding and training teams while serving as a data-driven marketing advocate & building organisational chart
  • Presenting your findings to key stakeholders using excellent visualization and presentation skills
  • Identifying and evaluating the most suitable customer engagement tool stack for each portfolio company and implementing it together with their teams
  • Leading and growing the customer engagement team at Project by creating awareness and demand for retention activities within our portfolio companies

Which traits contribute to your success?

  • Relevant working experience of 5+ years in the fields of marketing & customer relationship management – ideally in fast-paced, high-performance environments (startup, consultancy or agency background is a plus)
  • Hands-on proficiency with tools relevant for customer engagement such as ESPs (e.g. Mailchimp), multi-channel hubs (e.g. Braze) and CPDs (e.g. Crossengage) and the ambition to stay up to date with the latest trends and technologies
  • Proven experience with cohort models, RFM and predictive modelling, expertise in SQL, Python and data orchestration is beneficial but not essential
  • A natural deeply embedded passion for all things marketing, customer relationship management and data
  • Empathy and the ability to maintain meaningful relationships with stakeholders in our portfolio companies
  • Motivation for constant innovation, systematic testing and optimization along the entire customer lifecycle
  • Excellent English communication skills (German is a plus) and the ability to explain complex matters in a structured manner to facilitate discussion and deeper levels of understanding across departments
  • Please note that we are looking for support in our Berlin office. Eligibility to work within the EU is required as well.

What to expect working with us:

  • Make your ideas count and shape the development of our portfolio companies - at Project A you can really make a difference in the venture capital scene
  • Have a steep learning curve, take responsibility from day one and profit from continuous learning and develop both personally and professionally 
  • Well equipped and modern office with rooftop terrace in the heart of Berlin
  • Become part of a highly professional and motivated team and work in an open and harmonious working atmosphere
  • Thrive from an inspiring, creative, and diverse environment with amazing and smart colleagues from all over the world
  • Gain an instant network within our Project A family with access to regular events, knowledge sharing, and meetups... the next one maybe even organized by you!
  • Take advantage of discount opportunities from our portfolio companies

Do you want to be part of our success story?
We are looking forward to your online application.


Project A is an equal opportunity employer who values diversity and encourages people of all ethnic & racial origins, gender identities, sexual orientations, religions & ideologies, socio-economic statuses, educational backgrounds, ages, and individuals of all abilities to apply.

Project A is an operational venture capital firm that invests in early stage companies from a variety of industries such as digital health, robotics, and mobility amongst others. Our portfolio includes over 60 companies with different business models including B2C, B2B, SaaS, e-commerce and more. Within our company of over 100 professionals, over 15 teams offer their direct support to our portfolio companies with software engineering, marketing, sales, business intelligence and many other fields. In 2020 Project A was named Germany's best VC by Business Insider magazine.

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By submitting your application, you consent to the transfer of your data to our portfolio companies. The revocation of consent, also individually, is possible at any time for the future by e-mail to jobs@project-a.com. Further information on data processing in the context of applications can be found in the data protection declaration for our application management system.