Head of Demand Generation / B2B Growth (m/f/d)

Marketing · Berlin · Full-time · Head of

Job description

Job description

We are looking for:

A new member for our Marketing team at Project A. The team is a group of curious data-driven experts helping our portfolio companies with everything marketing related. Their support covers all areas of Demand Generation and Growth, incl. performance marketing, customer engagement tactics, content marketing, field marketing, CRO, marketing ops, and ABM.

What will keep you challenged?

  • Leading the Demand Generation team & supporting our B2B ventures from Seed to Series D
  • Developing and implementing go-to-market strategies across multiple channels (e.g. paid / organic search, paid social, events, webinars, partnerships, email etc.) that drive sales pipeline and revenue growth
  • Analyzing CRM data to come up with high impact demand generation programmes that engage and advance interest across the prospect and customer lifecycle
  • Setting ambitious goals, define and improve KPIs and metrics along the buyer journey & supporting the set up of leadind scoring mechanisms to indicate sales readiness
  • Working closely with Lead Management, Business Development Representatives, Account Executives, Customer Success and Marketing teams (e.g. customer marketing, partner marketing, product marketing, marketing automation etc.) to orchestrate growth throughout the funnel and maintain a constant pipeline of high-quality accounts and contacts & collaborating with data teams to set up marketing contribution models
  • Supporting the set up of the marketing tech stack for our ventures, working closely with the sales and marketing operations teams to build scalable acquisition and nurturing. Tech stack can include Hubspot, Salesforce, Marketo, Leadfeeder, Unbounce and others.
    Deliver critical reporting and analysis to fuel marketing optimization

Which traits contribute to your success?

  • 4+ years in Growth or Demand Generation, or Performance Marketing and 2+ years in B2B Marketing (Enterprise or SMB sector)
  • Hands-on experience in managing multi-channel marketing programmes to deliver profitable growth to target and on budget
  • ABM experience preferred
  • Experience in managing 6-digit marketing budgets and ability to plan and forecast customer acquisition
  • Experience in effectively leading ambitious teams or a network of freelancers and agencies
  • Technically proficient in campaign targeting, testing measurement and optimization across various paid and owned channels
  • Analytical chops, able to draw insightful conclusions from heavy data sets. Experience using visualization tools like Tableau, Looker or Chartio
  • Intellectually curious, empathetic, and driven to solve hard problems. Ability to thrive in fast-paced startups. Comfortable making decisions amidst ambiguity, strong bias for action & strong stakeholder management skills
  • Fluent in English and German
  • Please note that we are looking for support in our Berlin office. Eligibility to work within the EU is required as well

What to expect working with us:

  • Growing in an inspiring team of bright minds
  • Have a steep learning curve, take responsibility from day one
  • Take advantage of discount opportunities from our portfolio companies
  • Stay mindful with the mental health platform Unmind (free membership)
  • Mentoring network within our portfolio with 250+ participants
  • Brainfood sessions with inspiring topics and paid company lunch (even remote!) & team events
  • Mobile work policy Germany-wide or option to work from a modern office (with rooftop terrace in the heart of Berlin)
  • Bike leasing option

Do you want to be part of our success story?
We are looking forward to your online application.

The most important ingredient for startups are exceptional founders.
We aim to be the best choice of partners for them
by being conviction and integrity driven investors
by providing access to operational excellence in product, growth, data and people


Project A is an equal opportunity employer who values diversity and encourages people of all ethnic & racial origins, gender identities, sexual orientations, religions & ideologies, socio-economic statuses, educational backgrounds, ages, and individuals of all abilities to apply.

Project A is one of Europe's leading venture capital firms, with offices in Berlin and London. Founded in 2012 as an Operational VC, we have backed more than 100 startups across 17 countries and 15 industries, including digital health, Fintech, and mobility. Our dedicated team of 120+ professionals supports our portfolio companies with software engineering, marketing, sales, hiring, and other business-critical services.

Apply now

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About this job

By submitting your application, you consent to the transfer of your data to our portfolio companies. The revocation of consent, also individually, is possible at any time for the future by e-mail to jobs@project-a.com. Further information on data processing in the context of applications can be found in the data protection declaration for our application management system.
By submitting your application, you also consent to us processing your above information and documents via our recruiting platform and the service provider Greenhouse in the USA. The USA does not currently offer a level of data protection comparable to that of the EU. It cannot be guaranteed that the data protection rights of EU citizens are fully respected. You can revoke consent and withdraw your application at any time.