Performance Marketing Lead (m/f/d)

Marketing · Berlin · Full-time · Senior

Job description

Job description

About the Job

We are looking for a motivated Performance Marketing Lead to join our venture's performance marketing team and develop its strategies.

In your day-to-day work, you’ll focus on ensuring strategic decisions and choices, and managing smoothly the performance marketeers. 

Join our portfolio company: A German EdTech company focused on enabling students to access a wide range of digital learning materials and communicate via its platform. The fast-growing startup is active in several European countries, serving millions of students.


In this role, you’ll:

  • Manage Performance Marketing initiatives in key markets
  • Craft a Performance Marketing strategy for strong returns
  • Innovate creatively in line with Gen Z Trends
  • Maximise spending effectiveness to achieve business targets
  • Maintain precise data tracking and attribution
  • Supervise two Performance Marketing managers

Your Profile

  • 4+ years experience in performance marketing, specialising in Google Ads, with exposure to TikTok and Snapchat Ads
  • Prior team management experience in consumer-focused industries, with expertise targeting Gen Z demographics and a background in mathematics or analytics
  • Proficient in tracking and attribution, collaborating with Mobile Measurement Partners e.g. Adjust
  • Skilled in managing diverse markets and channels simultaneously
  • Detail-oriented and highly analytical, proficient in SQL and Excel, with a strong grasp of business needs and KPIs
  • Great communication skills in English, German is a plus

Please note that we are looking for support in the Berlin office of our portfolio company. Eligibility to work within the EU is required as well.

Benefits and Perks

  • Make a true impact in the Ed-tech Industry 
  • Possibility for working completely remotely to balance your work and private life
  • Transparent culture and flat hierarchy where every person is highly valued
  • Thrive from an amazing team with dynamic, young, and motivated professionals
  • Opportunity to grow with the team and the company
  • Have a crucial impact on the accessibility of education for all
  • Being part of an instant network within the Project A family

Apply below and become a part of our success story!


Our Commitment to Diversity and Inclusion

Project A is committed to diverse and equal opportunities hiring for all – applicants, candidates, and employees alike. We value humans – with all our glorious multifaceted backgrounds, perspectives, and experiences – and look forward to your application.

Project A is one of Europe's leading venture capital firms, with offices in Berlin and London. Founded in 2012 as an Operational VC, we have backed more than 100 startups across 17 countries and 15 industries, including digital health, Fintech, and mobility. Our dedicated team of 140+ professionals supports our portfolio companies with software engineering, marketing, sales, hiring, and other business-critical services.

Apply now

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About this job

By submitting your application, you consent to the transfer of your data to our portfolio companies. The revocation of consent, also individually, is possible at any time for the future by e-mail to Further information on data processing in the context of applications can be found in the data protection declaration for our application management system.
By submitting your application, you also consent to us processing your above information and documents via our recruiting platform and the service providers Greenhouse and Talentwall in the USA. The USA does not currently offer a level of data protection comparable to that of the EU. It cannot be guaranteed that the data protection rights of EU citizens are fully respected. You can revoke consent and withdraw your application at any time.