Senior Performance Marketing Manager (m/f/d)

Marketing · Berlin · Full-time · Senior

Job description

Job description

We are looking for:

A new team member for one of our B2C portfolio companies which provides an online platform that connects students to a wide range of digital learning materials. They believe that digital and effective education should be accessible equally to all individuals.

What will keep you challenged?

  • Setting up, monitoring, and constantly optimizing performance marketing campaigns for mobile apps on all relevant channels
  • Developing, implementing, and executing multi-channel user acquisition strategy to drive growth while adhering to ROI targets
  • Monitoring the competition and identifying new approaches for performance improvement & user growth
  • Collaborating with different stakeholders in order to run projects that will improve your campaigns performance, e.g. together with Product in terms of product led growth
  • Implementing standardized reporting processes, continuously monitor the KPIs of your campaigns, and generate relevant insights for the entire team

Which traits contribute to your success?

  • 3+ years of experience in hands on App Performance Marketing roles, preferably in the education or B2C Space
  • Extensive knowledge of main digital marketing channels & already worked with TikTok
  • Highly data-driven and performance targets oriented with solid knowledge of analytical platforms such as AppsFlyer
  • Familiarity with A/B testing, creative optimization, tracking and attribution topics
  • Ability to implement, develop, and improve paid marketing strategies to support business objectives while keeping a holistic overview
  • Up-to-date with the current trends, best practices and technologies in online marketing & preferably Gen Z
  • Collaborative and open minded team player with previous experience working in multicultural environments
  • Driven to change education for good & help millions of students
  • Excellent communication skills in German and English
  • Please note that we are looking for support in the Berlin office of our portfolio company. Eligibility to work within the EU is required as well.

What to expect working with our portfolio company:

  • Make a true impact in the Ed-tech Industry 
  • Possibility for working completely remotely to balance your work and private life
  • Transparent culture and flat hierarchy where every person is highly valued
  • Thrive from an amazing team with dynamic, young, and motivated professionals
  • Opportunity to grow with the team and the company
  • Have a crucial impact on the accessibility of education for all
  • Being part of an instant network within the Project A family

Do you want to be part of our portfolio company's success story?
We are looking forward to your online application.

Project A is one of Europe's leading venture capital firms, with offices in Berlin and London. Founded in 2012 as an Operational VC, we have backed more than 100 startups across 17 countries and 15 industries, including digital health, Fintech, and mobility. Our dedicated team of 120+ professionals supports our portfolio companies with software engineering, marketing, sales, hiring, and other business-critical services.

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About this job

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