Dr. Florian Heinemann


Responsible Partner for the Following Portfolio Companies

AdGlow, CrossEngage, Eyeota, Kfzteile24, Onlineprinters, Semasio, store2be, Tictail, Wine in Black, Wonderbly, WorldRemit

Areas of Responsibility

Marketing, CRM, PR/Communications and Business Intelligence

Activities Before Joining Project A

  • Managing director at Rocket Internet, with a large role in setting up Zalando, eDarling, Global Fashion Group and Toptarif
  • Co-founder of the online marketplace antibodies-online.com
  • Co-founder and managing director of JustBooks/AbeBooks (exit to Amazon)

Education and Research

  • PhD in Innovation Management & Entrepreneurship at the RWTH Aachen, the Leipzig Graduate School of Management (HHL) and the Wharton School (Pennsylvania, USA)
  • Honoured several times as “Best Teacher/Lecturer”
  • Visiting researcher at the Wharton School (Pennsylvania, USA)
  • M.Sc. WHU/Otto Beisheim School of Management, Stellenbosch University (South Africa) and EDHEC, Nice (France)
  • Scholarship recipient from the German National Merit Foundation and the DAAD
  • Has published numerous writings in leading international professional journals, such as Strategic Management Journal (SMJ), Journal of Product Innovation Management (JPIM), Journal of International Marketing (JIM) and Zeitschrift für Betriebswirtschaft (ZfB)

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