Dr. Florian Heinemann


Responsible Partner for the Following Portfolio Companies

AdGlow, CrossEngage, Eyeota, Kfzteile24, Opinary, Onlineprinters, Semasio, store2be, Trade Republic, Wonderbly, WorldRemit

Areas of Responsibility

Marketing, CRM, and Business Intelligence

Activities Before Joining Project A

  • Managing Director at Rocket Internet with the same areas of responsibility (2007-2012), mainly involved at Zalando, Global Fashion Group, and Spark Networks (aka eDarling/Affinitas)
  • Co-Founder and Managing Director of JustBooks/AbeBooks (1999-2002, exit to Amazon in 2006)
  • Co-headed the online marketing department of Jamba! and the online dating portal iLove (2003-2005, exit to Verisign)
  • Co-Founder of the online marketplace antibodies-online.com (exit to Broadoak)
    he has been an investor/business angel in more than 80 startups including Trivago (seed investor), Zalando (founding investor), Audibene (seed investor), Home24 (founding investor), CityDeal/Groupon (founding investor), Betreut.de/Care (seed investor), ClassPass (early stage investor), Mimi Hearing (early stage investor), Bitbond (seed investor), Lillydoo (early stage investor), and the Code University (seed stage investor)
  • Apart from his Project A-related board activities, he sits on the board of About You and the digital advisory boards of Henkel and Oetker

Education and Research

  • PhD in Innovation Management/Entrepreneurship from RWTH Aachen University
  • Visiting scholar at the Wharton School
  • Has been published in leading international journals, such as Strategic Management Journal, Journal of Product Innovation Management, Journal of International Marketing, and Zeitschrift für Betriebswirtschaft
  • MBA from WHU Koblenz
  • Former fellowship recipient of "Studienstiftung des deutschen Volkes" (German National Academic Foundation)

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