A healthy balance between supply and demand is crucial for sustainable growth of any marketplace. But how do you define and monitor this liquidity of a marketplace? Once defined, what are potential actions to influence the balance of supply and demand?
Catawiki is Europe's fastest growing online auction house with 50,000 items being auctioned off every week. Their Head of Data Science & Analytics, Henk Smit, is exchanging learnings on how to influence marketplace liquidity with Philipp Werner, CMO at Project A.
Guest: Henk Smit, Head of Data Science & Analytics bei Catawiki
Host: Philipp Werner, Chief Marketing Officer at Project A
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