Podcast
May 17, 2019

The Customer Decision Journey - with Julian Fornoff, CMO & Head of Business Development @ Store2be | PAP#051

How are decisions made in the B2B space? What are the factors that influence the decision-making process and who is actually the one person that has the most influence?

Julian Fornoff, CMO and Head of Business Development at Store2be explains that it is actually more important to know HOW decisions are made instead of only knowing WHO makes them. From external sources such as online resources or competitors over hard and soft factors like costs or trust, there are many different factors that have an impact on the decision making process of B2B companies.

Guest: Julian Fornoff, CMO and Head of Business Development at Store2be
Language: English
RSS Feed: http://project-a.libsyn.com/rss

If you want to know more about Project A check out:
Blog: https://insights.project-a.com
Podcast: https://www.project-a.com/en/media/podcast
Newsletter: https://www.project-a.com/en/media/newsletter

This site uses own cookies and third-party cookies to analyse the usage of our website, to personalise your surfing experience and to enable the delivery of interest-based advertisements. If you continue using the website, we will assume that you are accepting the use of cookies as described in our privacy policy, in which you may opt-out of receiving cookies at any time.

This site uses cookies. If you continue to use this website, we will assume that you have approved.