Why do marketing and sales always work in silos - isolated and independent from each other? Wouldn’t it be fruitful to push for more collaboration between those teams?
Andres Tapia and Corinne Herberg from Project A use the example of AZOWO to illustrate the advantages of the cooperation between marketing and sales. Not only can personas be defined more precisely, but also meeting structures, reportings and budgets can be optimised. These are only a few of the many advantages. Have a listen for more!
Guest: Andres Tapia, Head of Marketing & Corinne Herberg, Sales & Customer Success Analyst at Project A
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