Podcast
May 24, 2019

AZOWO by Project A - Combining Sales & Marketing Activities to Master Lead Generation - with Andres Tapia, Head of Marketing & Corinne Herberg, Sales & Customer Success Analyst @ Project A | PAP#052

Why do marketing and sales always work in silos - isolated and independent from each other? Wouldn’t it be fruitful to push for more collaboration between those teams?

Andres Tapia and Corinne Herberg from Project A use the example of AZOWO to illustrate the advantages of the cooperation between marketing and sales. Not only can personas be defined more precisely, but also meeting structures, reportings and budgets can be optimised. These are only a few of the many advantages. Have a listen for more!

Guest: Andres Tapia, Head of Marketing & Corinne Herberg, Sales & Customer Success Analyst at Project A
Language: English
RSS Feed: http://project-a.libsyn.com/rss

If you want to know more about Project A check out:
Blog: https://insights.project-a.com
Podcast: https://www.project-a.com/en/media/podcast
Newsletter: https://www.project-a.com/en/media/newsletter

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