Sales in the b2b sector have undergone significant changes in the last three to five years. On the one hand, new channels such as Linkedin have proven to be valuable for digital lead generation. On the other, the availability of information online has significantly affected the buying behavior of customers - people don't want to be approached proactively. This means that a switch in the acquisition process between the digital self-service channels and one-to-one personal conversation with your customer is not only challenging but also necessary.
Listen to Christoph Rösler, Director of Venture Development & Sales at Project A, and Florian Heinemann, General Partner at Project A, dive deep into the merging of marketing and sales in the customer journey and whether traditional sales still have a role in the modern b2b sector.
Our new episode is also available as a video:
Guest: Christoph Rösler, Director of Venture Development & Sales
Host: Florian Heinemann, General Partner at Project A
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