Earlier this month we hosted the first edition of BAD Meetup (Business and Data). The concept is to address real business challenges that mid-sized startups face which can be helped with by using data and automation. This edition focuses on marketing attribution, its limitations, as well as ideas for new developments in the field.
Listen to our panelists Yue Meng, Senior Data Scientist at Delivery Hero; János Moldvay, Co-Founder and CEO of Adtriba; and Philipp Werner, Chief Marketing Officer at Project A; dive deeper into the challenges of working with platforms outside the Google space, using impression-based attribution, updating your attribution model, and getting stakeholders to implement these models.
Guest: Yue Meng, Senior Data Scientist at Delivery Hero; János Moldvay, Co-Founder and CEO at Adtriba; and Philipp Werner, Chief Marketing Officer at Project A
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