Marketing activities of B2C and B2B companies differ, that’s for sure – but how exactly? What are the key components of a successful B2B marketing mix and why should founders consciously decide to either scale media budget or lead research?
What are the most promising channels and does Linkedin really work as well for B2B companies as expected? How to even assess this properly, given that attribution is even more complicated than in B2C marketing as touchpoints with multiple employees of a target company are very likely?
And finally: What is a viable marketing tech stack to start out with, how does it evolve over time and what profiles does a high-performing B2B marketing team comprise of?
Listen to Björn Sjut, Co-Founder & Managing Director at Finc3 and a renowned online marketing professional and Philipp Werner, CMO at Project A, discuss all things B2B marketing.
Guest: Björn Sjut, Co-Founder & Managing Director at Finc3
Host: Philipp Werner, CMO at Project A
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