Seed-Investment: Project A, GFC und strategische Business Angels investieren in store2be

Berlin, July 14th 2016. store2be is the online booking platform for offline promotion and advertising spaces. In this capacity, store2be offers companies and brands efficient, measurable and scalable live communication in the offline world. Today, the company announced its first funding round, with total investments in the high six figures. The circle of investors involved includes among others Project A, Global Founders Capital, Perikles Ventures with Dr. Adrian Kiehn as well as WWM with Dr. Christian Coppeneur-Gülz.

The mission of the four founders is to enable measurable and scalable live communication directed at precise target groups for promotional action spaces that can be booked in a highly flexible manner. Live communication refers to direct dialogue with potential customers in the scope of offline advertising and promotional actions. On store2be’s online platform, customers can choose from over 1,000 bookable spaces for promotional activities with guaranteed customer reach located in shopping centres and at independent retailers (store-in-store), fitness studios, airports, institutes of higher education, cinemas and events – depending on where a particular company has the best chances of reaching its target group.

store2be’s customers include among others online companies such as AMORELIE, GLOSSYBOX and PETS DELI, who are seeking to activate new customer segments using temporary offline locations and to strengthen their own brands. Producers of consumer goods who are interested in establishing direct contact with their end customers or carrying out promotional campaigns also use store2be for spontaneous advertising and promotion.

“In an increasingly digital world, direct communication with customers is becoming a more and more important means of creating positive market experiences and strengthening the relationship with the brand,” explained Dr. Marlon Braumann, co-founder and managing director of store2be. “We are very happy that the investors share our vision of eventful live communication that is able to reach target groups in a precise manner and we are also very pleased to have laid the foundation for the further development of store2be with this financial support.”

The most unique aspect of store2be’s approach is its data-based integration of live communication in the overall marketing mix. By analyzing customer traffic and the amount of time spent by customers at particular sites, store2be makes live communication measureable. “Due to the minimal transaction costs, store2be offers advertisers the possibility to incorporate offline promotional spaces in their usual marketing mix and to evaluate these efforts with the help of uniform KPIs. We see a great amount of potential in general in the linking of digital and offline marketing and store2be’s solution represents a very promising approach in this connection,” according to Dr. Florian Heinemann, founder and managing director of Project A Ventures.

Dr. Adrian Kiehn, managing partner of Perikles Ventures and long-time marketing director at Peek & Cloppenburg, also emphasised store2be’s great flexibility as one of its unique selling points: “Established brands are always fighting for customer ownership and have to increasingly try to find ways to build a direct relationship to their end customers. store2be now offers the unique possibility to also adjust customer touch points regionally, efficiently and with flexible scheduling.”

About store2be

store2be provides companies and agencies interested in advertising their goods or services with the possibility to book measurable and scalable live communication directed precisely at target groups. With a couple of clicks, spaces for advertisements and promotional actions in shopping centres and at independent retailers, institutes of higher education, cinemas and events can be leased temporarily on In addition, store2be offers the possibility to book additional services such as help with setting up stands, logistical assistance or even personnel. All of the important elements for successful live communication can thus be obtained all in one convenient package from a single provider. In the process, store2be makes appropriate recommendations for its customers’ needs regarding frequency and target groups. Over 1,000 spaces all across Germany are already available for booking through today. is managed by WHU alumni Dr. Marlon Braumann and Sven Wissebach and KIT graduates Emil Kabisch and Peter Gundel. store2be was founded in 2015 in the context of the Karlsruhe-based incubator CyberLab and has been officially headquartered in Berlin since summer 2016.

Press contact store2be

Dr. Marlon Braumann
Founder & Managing Director

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