Press Releases & News

store2be secures second financing round

● store2be receives a seven-figure sum in growth capital
● total investment is now at around €3M
● Hevella Capital and IBB Beteiligungsgesellschaft as new investors

Berlin, 14 March 2018. The digital booking platform for promotion, pop-up and event spaces store2be closes a new financing round and receives a seven-figure sum in growth capital. In total, the company has received close to €3 million to grow its portfolio of bookable advertising space, develop its software-as-a-service solution for space owners as well as a unique tool to measure the advertising efficiency of offline promotions and pop-ups. In addition to the existing investors Project A Ventures, Global Founders Capital and Atlantic Ventures, this round includes Hevella Capital as well as the VC Fonds Kreativwirtschaft which is managed by IBB Beteiligungsgesellschaft.

Dr. Florian Heinemann, Founding Partner | Project A: “We continue to believe firmly in the hypothesis that the online and offline world are increasingly merging. Therefore, we have significantly increased our commitment in store2be”, says Florian Heinemann, partner at Project A. “The team at store2be has reached essential milestones on its way to opening up live marketing as a scalable and nationally bookable marketing channel and is showing relevant traction.”

Levin Bunz, Partner | Global Founders Capital: “store2be has succeeded in making traditional retail space accessible to brands as a marketing medium by intelligently connecting all stakeholders through a combination of SaaS and marketplace. This way, store2be enables brands and agencies to include direct customer interaction in their marketing mix for the first time.”

Tobias Schimmelpfennig, Investment Manager | IBB Beteiligungsgesellschaft: “store2be is positioning itself inside a market with a lot of potential but a low present degree of digitization. The vision of generating reach and transparency as well as lowering transaction costs through a software-integrated marketplace convinced us. We are looking forward to working with the team and the experienced investors.”

At around 3,500 bookable locations, store2be is the largest booking platform for promotion, pop-up and event spaces in Germany, Austria, and Switzerland. Customers of store2be include owners and marketers of spaces – for example out-of-home advertising company STRÖER, shopping mall managers Unibail-Rodamco, Klépierre and CEV or retailers like MediaMarkt, SATURN and Globetrotter – as well as brands and agencies like the agency networks groupM, Omnicom Media Group, Lagardére PLUS, UAM Experience, EAST END, P&G and Nestlé. E-commerce players looking for short-term physical customer touchpoints are also among store2be’s customers.

In addition to the booking platform that significantly simplifies finding the right promotion, pop-up or event space, store2be was able to successfully introduce its Event Analytics measurement tool to the market. By analyzing reach, customer visits, interactions and dwell times, store2be is providing a reliable measurement for live marketing and allowing for a data-based integration of live marketing into the marketing mix. Data-driven digital marketers and agency networks, in particular, take advantage of the added value through measurable offline campaigns.

About store2be
Berlin-based company store2be is the leading marketer of promotion, pop-up, and event
spaces in Germany, Austria, and Switzerland offering about 3,500 locations in its portfolio.
Founded in 2015, the company is helping agencies and brands book the right live marketing
locations in shopping centers, airports, train stations, public spaces and retail stores. With
Event Analytics, store2be offers a WiFi-based technology to measure performance metrics
at live marketing events. By analyzing reach, customer visits, interactions and dwell times,
store2be is making live marketing measurable for the first time. For space owners, store2be
has developed a software solution that enables the digital commercialization and
management of available promotional spaces.

About IBB Beteiligungsgesellschaft
IBB Beteiligungsgesellschaft ( provides venture capital to innovative Berlin-based companies and has established itself as a market leader in the field of early-stage financing in Germany. The funds are used primarily for the development and market launch of innovative products or services, as well as for business concepts of creative industries. Currently, two of the funds managed by the IBB Beteiligungsgesellschaft are in the investment phase, the VC Fonds Technologie Berlin II with a fund size of 60 million euros and the VC Fonds Kreativwirtschaft Berlin II with a fund size of 40 million euros. Both VC funds are financed by means of the Investitionsbank Berlin (IBB) and the European Fund for Regional Development (EFRE) administered by the State Berlin. Since 1997 the IBB Beteiligungsgesellschaft, in consortia with partners, has made 1.33 billion euros available to creative and technology-orientated companies; thereof, the portion invested by IBB Beteiligungsgesellschaft itself, as lead, co-lead or co-investor, was approximately 184 million euros.

Press contact:
Ruth Groth
Public Relations
Phone: +49 152 340 77 110

This site uses own cookies and third-party cookies to analyse the usage of our website, to personalise your surfing experience and to enable the delivery of interest-based advertisements. If you continue using the website, we will assume that you are accepting the use of cookies as described in our privacy policy, in which you may opt-out of receiving cookies at any time.

This site uses cookies. If you continue to use this website, we will assume that you have approved.