Funds advised by Bregal Unternehmerkapital have acquired the shares of trendtours Touristik GmbH based in Frankfurt am Main as part of a succession arrangement of
founder and managing director Werner Scheidel and other shareholders.
trendtours is one of the leading German direct tour operators and has experienced continuous growth over the past few years based on a loyal customer base, with turnover increasing to more than 300 million euros in the last year.
As part of the investment, Project A will support the business of trendtours as an operational co-investor, especially leading on the digital transformation of the company.
Project A, in co-operation with Bregal Unternehmerkapital, invests in trendtours, one of the leading tour operators in Germany.
The enterprise offers a broad portfolio of individual, versatile travel programs reaching approximately 400,000 customers annually in Germany.
Werner Scheidel, founder and managing director of trendtours, founded the company 14 years ago, which has been successfully positioned on the market ever since. trendtours offers flight, bus, and ship journeys as well as spa, experience and recreational holidays. Over the past years, trendtours has acquired a very loyal customer base and attracted many new customers to its offering.
trendtours, which was focused primarily on print advertising so far, plans to strongly expand its activities in digital marketing. Furthermore trendtours wants to reshape its online user experience and focus on building up systems for data-driven decisions. Project A will provide support as a strategic partner in these areas.