Press Releases & News

Wine in Black Gains b-to-v as New Investor and the Number of Members Increases to 350,000

Just in time for their third anniversary, the leading online shop for premium wine, Wine in Black, receives a high single-digit million amount funding and gains Swiss investment company b-to-v Partners as its new investor.

Facts & Figures

  • Over 1 Million sold bottles of wine
  • Four European Markets: Germany, France, Netherlands, Austria
  • Sales volume tripled, compared to previous year
  • Five Investors: Project A Ventures Bright Capital,, Passion Capital, b-to-v Partners
  • 350,000 members increase of 10,000 new members per month

About Wine in Black

Wine in Black offers a constantly changing assortment of well-chosen premium wines. Experienced wine experts select these wines with a focus on quality. In the company’s online shop, the wines are presented with additional information on their origin and quality. Wine in Black’s mission is to make wine shopping much easier and more individual, in particular for wine lovers with less knowledge about wine. More than 350.000 members regularly receive newest wine discoveries and offers by newsletter and social media. For more information visit

Press contact Wine in Black
Mareike Terjung
Tel: +49 40 38 02 38 66

About b-to-v Partners

b-to-v Partners AG (b-to-v) is headquartered in St. Gallen, Switzerland. The company serves entrepreneurial private investors who invest their capital, network and expertise in fast-growing companies. By making this pool of capital, contacts and expertise available to portfolio companies, b-to-v has established a new business model in the venture capital and private equity industry. With over 50 members, the b-to-v Investors Circle is the most active club of entrepreneurial private investors in German-speaking Europe. Based on the members' expertise, b-to-v's scope of investment comprises more than 30 different industries. It is the goal of the Investors Circle to create value for its portfolio companies and generate significant profits from its investments. b-to-v's Investors Circle invests about EUR 20m per year in early and expansion stage companies as well as buyout cases. At present, b-to-v is invested in about forty companies. Investments vary between EUR 500k and 3m per deal. For more information visit

Press contact b-to-v Partners
Lennart Meyer
HOSCHKE & CONSORTEN Public Relations GmbH
Tel: +49 40 36 90 50 32

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