Combining branding and performance marketing is not an easy task, but if you do it well it is extremely powerful. However, early-stage startups often place little emphasis on their brands. On the one hand, because they lack the resources, but also because performance marketing is easier to measure. Is then outsourcing the answer? Florian Heinemann, a firm believer in building key competencies in-house, discusses this with Mete Atam, Unit Director at Crossmedia.
Speakers: Florian Heinemann (Partner – Project A) & Mete Atam (Crossmedia)