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April 10, 2019

PAK Con 2018: How to Turn Amazon From Your Enemy Into Your Friend

By offering its own DSP, Amazon has a huge impact on the whole marketing ecosystem. Martin Bach (Cooperations & Marketplace Manager) and Miro Mevius (Senior Cooperations & Marketplace Manager at Project A) discuss how to turn Amazon’s features, such as re-targeting, into an advantage for your product.

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