Content marketing is becoming increasingly relevant. Regardless of whether companies want to win new customers or retain existing ones, creating high-quality content is a must today. Dorothee Seedorf and Andres Tapia Almansa explain what is important for a good content marketing strategy – from processes and use cases to metrics and tools.
Speakers: Dorothee Seedorf (CMO – Project A) & Andres Tapia Almansa
(Head of SEO – Project A)