(European) Pioneer in Mobile Targeting Data
- Founded: May 2011
- Location: Zürich
- Founders: Andrea Girardello, Ivan Delchev, Andreas Budde, Bo Wang
- Segment: AdTech
- Investment: Seed
42matters, headquartered in Zurich is a high-tech company and pioneer in mobile app marketing. The company has developed an innovative solution to targeting customers, by creating profiles based on a user’s app-graph. 42matters’ customers include advertising companies and telecommunications organisations, as well as big and small app developers. 42matters collects data, profiles it and then offers this data in several leading DMPs to a broad group of advertisers. 42matters is also developing one of the most comprehensive App Market APIs available worldwide. 42matters AG was founded in 2011 by Andrea Girardello, Ivan Delchev, Andreas Budde and Bo Wang.