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42matters AG Announces New Products, New Customers, and New Funding

FOR IMMEDIATE RELEASE

Zurich, January 28th, 2014 – The Swiss pioneer in mobile app discovery, 42matters AG, launches into the year 2014 with a number of new products and services.

For the first time 42matters also expands to the world of iOS with its new app discovery application Playboard for iOS and a relaunch of the website www.playboard.me. The app and the website now also allow iPhone users to discover interesting apps by creating and following custom channels of apps about certain topics created by experts and other users. Playboard for Android is already a very popular and highly rated app among Android users.

42matters is also announcing the launch of an App Promotion Network (http://ads.42matters.com) for Android apps based on its app recommendation expertise. This unique ad network uses an advanced app recommendation algorithm to target app promotions to the users who are most likely to install the app given their profile, thus garnering high install rates.

Developers can also use the recently reworked Apps API (http://api.42matters.com) to access data about mobile apps and search for them too. Currently the service is available for Android and is used by companies like Orange and Boingo.

With the recently launched App Discovery Suite 42matters is offering its app recommendation platform as a white label solution to carriers and media companies.
ProSiebenSat.1 Games successfully uses the App Discovery Suite to power mobile game recommendations and is already seeing impressive adoption rates and ratings in Germany.

In the course of these developments 42matters AG has secured a 7-digit Series A round of funding with Berlin-based company builder Project A Ventures joining the existing Austrian investor Gamma Capital earlier this year to expand its product offering and further develop its app recommendation technology.

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About 42matters AG

42matters is an early pioneer in mobile app discovery with in-house development of app-recommendation services and innovative app-finding solutions for smartphones. Founded in May 2011 as an ETH Zurich spin-off, 42matters is a highly focused team exploring cutting-edge ways to help users find mobile apps that will improve their lives in tangible ways. Visit 42matters at the Mobile World Congress 2014 in Barcelona from February 24th to 27th in Hall 8.1 (App Planet) Booth 8.1G58.

Contact
Andrea Girardello (CEO)
42matters AG
Sumatrastrasse 3
8006 Zürich
Switzerland
+41 44 586 77 42

andrea@42matters.com