Providing Offline Data Online
Singapore/Stuttgart, August 9th, 2016. Eyeota, the global leader for audience data, and Schober Information Group (Schober), Europe’s leading marketing service provider, have launched a partnership to offer demographic audience data segments in Germany to advertisers and media buyers worldwide.
Schober is known for its expertise in data and information management. The company has not only generated its own extensive B2B and B2C databases but also grants access to numerous additional online characteristics which can be utilized to enrich and qualify first-party CRM data. With the help of Eyeota’s matching infrastructure, Schober’s offline scores are now made available online. This enables advertisers to tap the full potential of data-driven audience targeting. Based on Schober’s offline scores, potential customers can be targeted more efficiently with cross-channel marketing strategies.
“Providing advertisers a more varied approach of running cross-channel marketing campaigns by integrating and offering offline data into our DSP is a huge milestone for our customers”, says Kevin Tan, CEO of Eyeota.
With over 36 million profiles, Schober’s data segments provide excellent scale and reach to provide in-depth insights on consumer behaviour. Audience data segments made available by Schober encompass automotive segments based on type of car owned, demographic, household income and net worth, lifestyle (luxury, rural or urban living), energy, insurance and much more.
“Nuanced and granular user data is a key factor for advertisers looking for the right audience for their product. We are very happy that we can support brands to increase their audience targeting potential and reach consumers with the same accuracy as online by using our offline data”, states Ulrich Schober, CEO of Schober.
About Schober Information Group Deutschland
Schober Information Group Deutschland is a data and information management company, supporting customers in more than 50 countries with online and offline solutions in the systematic implementation of cross-media communication, advertising and sales strategies. Thanks to the latest technology and smart theoretical and analysis models, Schober Information Group Deutschland is able to create efficient multi-channel solutions, which enable companies to establish and maintain profitable customer relations and continuously increase company success.
Kathrin Hamann, ELEMENT C
Eyeota is the global leader for audience data with 2 billion unique profiles. Eyeota provides marketers with the data they need to reach the right online audiences and cut campaign waste whilst also enabling publishers to monetize their audiences more widely. In addition, our data delivers deep audience insight to both marketers and online publishers to help them understand their customers in a new way – as human beings. Eyeota supplies third party audience data to all major global and regional ad buying platforms, trading desks, DSPs, DMPs and ad networks. The company was founded in 2010 and has offices in Berlin, London, Melbourne, New York, Singapore, Sydney and Tokyo. For more information, please visit www.eyeota.com.
Partnership Marketing Manager