Portfolio press

PETS DELI Closes Eight-Figure Financing Round

Global Founders Capital joins existing investors Index Ventures and Project A Ventures

Berlin, 29.02.2016. The Berlin-based company for fresh and natural pet food, PETS DELI www.petsdeli.de, partners with Global Founders Capital (GFC) as an additional investor in its Series A financing round. In total, PETS DELI will receives an eight-figure investment from GFC and from the existing investors Index Ventures and Project A. The investment will be primarily used to drive forward the internationalization and expansion of PETS DELI’s multi-channel approach.

“We are very pleased to bring another well-known investor, GFC, on board alongside Project A and Index Ventures”, says David Spanier, founder and managing director of PETS DELI. “The investment once again highlights the considerable confidence enjoyed by our brand among the investor base. At the same time, we are now able to utilize the full range of operational competences to promote PETS DELI’s rapid growth and secure it from a structural point of view.


A species-appropriate and balanced nutrition is crucial for the health and vitality of cats and dogs. PETS DELI’s healthy pet food consists of exclusively fresh, high-quality meat which is 100 percent human grade quality. Regional fresh meat and dry food are produced to the greatest possible extent in-house. All products are free of animal by-products, slaughter waste, and artificial additives and preservatives. Menu boxes are designed in consultation with nutrition experts and veterinarians. They are freshly packed, deep-frozen and sent with specially designed, hygienically sound cooling bags. All products can be ordered easily online and are ready for feeding.

“We believe PETS DELI is a perfect example of our investment focus in the field of established consumer brands”, says Uwe Horstmann, co-founder and managing director at Project A. “In the last six months, we were not only able to significantly increase PETS DELI’s production capacity and revenue by joining forces with the PETS DELI team, but also build a solid IT infrastructure and substantially enhance marketing and organizational development.”

Project A and Index Ventures have been financially involved in PETS DELI since August 2015, while Project A has also been providing support at an operational level and will continue to do so. PETS DELI’s revenue has increased sixfold over the last six months.

PETS DELI, the Berlin-based multichannel pet food brand, aims to deliver fresh and healthy pet food to caring pet owners. All products, from basic food, snacks and supplements, right through to dried meat, are 100% human grade quality and natural. PETS DELI provides its species-appropriate products online in Germany, the Netherlands and Austria, and in it runs two physical branches in Berlin. The majority of its products are produced in-house by PETS DELI. The company was founded in January 2014 by David Spanier and David Reinecke. More information is available on www.petsdeli.de.

About Global Founders Capital
Global Founders Capital (GFC) is a global venture capital fund that supports talented Internet entrepreneurs in all stages of development. The current portfolio includes Movinga, Naturebox, Dawanda, GetSafe, MarleySpoon and many other exciting companies. Global Founders Capital has been involved in numerous global success stories such as Facebook, LinkedIn and Trivago. More information is available from www.globalfounders.vc.

About index Ventures
Index Ventures is an international venture capital firm that backs the best and most ambitious entrepreneurs in the US, Europe and Israel during various stages of growth. These founders are building truly transformative companies that are reshaping the world around us; they include ASOS, BlaBlaCar, Criteo, Dropbox, Etsy, Funding Circle, Just Eat, King, Squarespace, Sonos, SoundCloud and Supercell – just to name a few. Find out more about Index and its companies at www.indexventures.com.

Press Contact
David Spanier
E-mail: ds@petsdeli.de
Telephone: (0049) 160 700 006 3

Konstanze Pflüger
Project A Ventures
E-mail: konstanze.pflueger@project-a.com
Telephone: (0049) 174 234 044 3

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