Project A Ventures engages in Tictail

Berlin/ Stockholm, November 12, 2013. Project A Ventures, a Berlin-based company builder, invests 600,000 euros in the Swedish start-up, Tictail. Project A Ventures joins existing investors, including Balderton Capital, Klaus Hommels and others.

The investment is to secure Project A as a strategic partner, they will be sharing their operational expertise in key areas such as Performance Marketing and Business Intelligence. Furthermore, Florian Heinemann, Project A’s co-founder and managing director, will be joining the Tictail advisory board

Tictail is a free DIY e-commerce platform available worldwide. For established retailers, start-ups and individuals alike, Tictail provides all necessary tools to create an online shop within a few minutes. In September, Tictail launched its app store with additional features, which is also open for external developers.

“Tictail is a visionary e-commerce concept that has shown impressive traction in the last 12 months”, said Florian Heinemann. “Right from the beginning, we’ve been enthusiastic about the product and the creative and competent team behind it. We’re sure that Tictail will emerge as one of the most relevant e-commerce platforms worldwide and we’re very happy to be part of this development.”

“We’re very pleased to have brought in Project A. The company’s operational expertise, especially the deep understanding of Performance Marketing and Business Intelligence is something that will benefit our platform considerably”, said Carl Waldekranz, CEO of Tictail. “We always look to bring in investors who can really add to the mix of people and knowledge involved in Tictail, as well as strengthen the team itself – we are very much looking forward to working with Project A.”

Tictail founders: Carl Waldekranz, Kaj Drobin, Siavash Ghorbani and Birk Nilson

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About Tictail

Created by Swedish entrepreneur Carl Waldekranz and co-founders Kaj Drobin, Birk Nilson, and Siavash Ghorbani in Stockholm in May 2011, and with its e-commerce platform launching in May 2012, Tictail is an innovative, free-to-use DIY e-commerce platform that allows individuals and retailers to set up their own virtual store in minutes. Based in Sweden, Tictail has seen over 25,000 online stores created in over 110 countries since its launch. In October 2012, Tictail secured €1.2 million in seed capital investment from Balderton Capital (MySQL, LoveFilm, Wooga) and Klaus Hommels (Skype, Facebook, and Spotify). The Tictail advisory board, who have also invested, includes Gustav Söderström, CPO of Spotify; Peter Sandström, CTO of Stardoll; Fredrik Nylander, former COO of Tumblr, and Sophia Bendz, Global Marketing Director, Spotify. More about Tictail: https://tictail.com

About Project A Ventures

Project A Ventures is a company builder focusing on Internet, Advertising Technology and Mobile. With our experts’ operational know-how and our financial support, we help start-ups to build up competences in key areas such as IT, Performance Marketing, Business Intelligence and Organization Building, and thus contribute to their sustainable success. Our experts, based in Berlin and Sao Paulo, are among the best in their field and have been involved in building more than 50 market leading companies worldwide within the last 15 years. More about Project A Ventures: http://www.project-a.com/

Press images: www.project-a.com/downloads/