Saatchi Online Appoints Sean Moriarty as CEO

Los Angeles/ Berlin, December 12, 2013. Sean Moriarty is the new Chief Executive Officer (CEO) of the world’s leading online art gallery, Saatchi Online. Mr. Moriarty will set the strategic direction and lead day-to-day operations for the company as Saatchi Online seeks to accelerate its growth as a marketplace connecting art buyers and artists from around the world.

Saatchi Online is part of the portfolio of Berlin-based company builder Project A Ventures. The online art gallery was launched by London’s renowned Saatchi Gallery and is based in Los Angeles. Saatchi Online enables emerging artists to exhibit their work online and sell it across the globe. The artworks are from a number of different genres and have a variety of price ranges. The site is expertly curated and offers in-depth information about the artists and their work. Art lovers and collectors can discover more than 25,000 international artists at Saatchi Online, which has buyers from more than 80 countries.

“Many art lovers have a difficult time buying original art, especially in traditional art galleries. Saatchi Online offers the Internet’s best and most comprehensive selection of artwork from around the world, overcomes the barriers of the conventional art market, and opens up new ways of discovering and buying art. Our mission is to connect people with art and their favorite artists", said Sean Moriarty. "I am glad to build up on the excellent work that has been performed by Project A. Their experts have contributed a lot to the success of Saatchi Online, especially in the fields of IT, Business Intelligence and Online Marketing."

Project A has been involved with Saatchi Online since January 2013 as both an investor and a source of operational expertise in areas such as IT and online marketing. Partnering with Balderton Capital, Project A’s investment supported the company’s expansion. Saatchi Online is Project A’s first investment in the U.S. market.

At Saatchi Online (www.saatchionline.com), Mr. Moriarty assumes leadership of a business that is redefining the experience of buying and selling art, a global market valued at $65 billion a year. “Buying original artwork – particularly at traditional art galleries – is difficult and uncomfortable for many people,” said Sean Moriarty. “Saatchi Online is opening up the art buying experience by offering the best and most accessible selection of artwork from around the world and by reducing the friction of the traditional art market,” he added. "I am glad to build up on the excellent work that has been performed by Project A. Their experts have added a lot to the success of Saatchi Online."

“We are excited to have Sean Moriarty as Saatchi Online’s new CEO. He has an extraordinarily successful managerial track record. We are also proud to have been able to support Saatchi Online very early on and help build a strong foundation for the company’s growth and success,” said Uwe Horstmann, a founding partner and managing director of Project A Ventures. “We were thrilled about the huge selection of original art on Saatchi Online from the moment we saw it. We are happy that we could contribute to connect even more artists and art lovers while bringing into play our expertise and experience in online marketing and product development. We look forward to the next phase of Saatchi Online’s development with Sean.”

Sean is uniquely qualified and exceptionally well suited to take Saatchi Online to the next level of growth and adoption. His executive leadership skills, his business and technology acumen and his feel for contemporary culture are a powerful combination that will serve Saatchi Online exceedingly well", said Roberto Bonanzinga, a Partner at Balderton Capital, the first institutional investor in the online art gallery. "Saatchi Online has shown an impressive development so far, also thanks to the operational expertise of Project A. We are convinced that Sean will make Saatchi Online even more successful."

Mr. Moriarty, 43, brings a wealth of applicable experience to his new post. Most recently, he has served as a business advisor, board member and investor in the technology, media and entertainment industries. In this role, he has worked closely with startups – including streaming audio service TuneIn.com, online event service Eventbrite and cloud computing provider Metacloud. Earlier, he spent nine years in top management roles at Ticketmaster Entertainment, Inc., first as executive vice president of product and technology and later as president and CEO. Mr. Moriarty earned a B.A. degree in English from the University of South Carolina.

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About Saatchi Online

Saatchi Online is the world’s leading online art gallery, connecting people with art and artists they love. Saatchi Online offers an unparalleled selection of paintings, drawings, sculpture and photography in a range of prices, and it provides artists from around the world with an expertly curated environment in which to exhibit and sell their work. Saatchi Online is redefining the experience of buying and selling art by making it easy, convenient and welcoming for both collectors and artists. To discover the world of Saatchi Online, please visit www.saatchionline.com.

About Project A Ventures

Project A Ventures is a Berlin-based company builder focusing on Internet, advertizing technology and mobile. With expert operational know-how and financial support, Project A Ventures helps startups build competence in all key areas, thus contributing to their sustainable success. IT, Performance Marketing, Business Intelligence and Organization Building: our experts are among the best in their field. With offices in Berlin and Sao Paulo, we have been involved in building more than 50 market leading companies worldwide over the last 15 years. More about Project A Ventures: www.project-a.com

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