Berlin/ Hamburg, November 21, 2013. zanox, the leading performance advertising network in Germany and Europe, strengthens its commitment in the Real Time Advertising market and acquires a majority share in the performance display provider metrigo. metrigo was founded in Hamburg in 2011 and is a portfolio company of Berlin-based company builder Project A Ventures. Project A also provided a large parts of the seed investment for metrigo. Further investors are Performance Media and Martin Sinner.
metrigo provides custom-made, innovative and data-driven solutions for direct response driven display advertising campaigns. metrigo’s proprietary Demand Side Platform (DSP) includes Data Management, Real Time Bidding and Ad Serving. The founders and managing directors of metrigo, Tobias Schlottke, Christian Müller and Philipp Westermeyer will be staying responsible in the same positions for the further development of the company. On the part of zanox, Martin Rieß, the zanox country manager DACH, will join the extended management. By the acquisition of metrigo, zanox will accelerate development and internationalization of its new product segment “zanox Performance Display”.
“We are pleased that, trough its acquisiation by with zanox, our venture metrigo has gained a strong partner and can continue its successful development. Thanks to superior technology and excellent service, metrigo has evolved very quickly to become a leading provider in the field of Real-Time Advertising”, says Florian Heinemann, co-founder and managing director of Project A Ventures. metrigo’s success story encourages to keep our approach of investing in the field of online advertising technologies.”
metrigo provides custom-made, innovative and data-driven solutions for direct response driven display advertising campaigns. metrigo’s proprietary Demand Side Platform (DSP) includes Data Management, Real Time Bidding and Ad Serving. It allows its customers to reach quantitative conversion and reach objectives via display advertising, with a focus on prospecting. The metrigo platform provides direct access to leading inventory marketplaces in Europa such as Appnexus, Rubicon, PubMatic, Improve Digital and Doubleclick AdExchange, and additionally to premium traffic from top AGOF publishers. Companies such as Zalando, Mobile.de, Sportschek, Performance Media, Mister Spex and Blau.de are relying on metrigo’s managed DSP services for efficient and targeted real time display advertising. More about metrigo: http://metrigo.com/.
About Project A Ventures
Project A Ventures is a company builder focusing on Internet, Advertising Technology and Mobile. With our experts’ operational know-how and our financial support, we help start-ups to build up competences in key areas such as IT, Performance Marketing, Business Intelligence and Organization Building, and thus contribute to their sustainable success. Our experts, based in Berlin and Sao Paulo, are among the best in their field and have been involved in building more than 50 market leading companies worldwide within the last 15 years. More about Project A Ventures: http://www.project-a.com/
Press images: www.project-a.com/downloads/