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Frequently
asked questions

FAQ: Intro

How to approach us?

FAQ: How to approach us?

What is your investment criteria?

FAQ: What is your investment criteria?

What’s the process like?

FAQ: What’s the process like?

What’s it like to work with Project A?

FAQ: What’s it like to work with Project A?

PAV Team #1

Electric Gamebox

Voi e-scooters

Unmind Application

JoinPolitics

PAKCon 2019 - Opening & How to make your company more diverse

Project A Knowledge Conference 2019 - Opening – Title Image

sennder truck #2

Sophie Chung

Nick Taylor

Testimonial: Trade Republic Christian Hecker

PAV Team #2

Investing capital and operational expertise in founders who are reshaping their industries

Homepage v2: Hero

Our Success Stories

Homepage v2 - Success Stories

Testimonial: KRY Johannes Schildt

Kry has taken telemedicine to the next level enabling people across Europe to see a doctor without actually having to go to one. We first invested in Kry’s seed round. Since then Kry has become a European unicorn in the digital healthcare market.

PP: Portrait

Project A was asked to help Kry become more efficient with performance marketing. Our marketing team jumped in and supported Kry to accelerate growth and set the foundation for scalability across markets.

Testimonial: sennder David Nothacker

sennder is an incredible success story: The company became Europe’s leading digital freight forwarder in only a couple of years. Rising to the status of unicorn in 2021, we continue to support sennder, having invested early on at seed stage.

Testimonial: Spryker Boris Lokschin

Founded in 2014, Spryker enables companies to build sophisticated transactional business models in unified commerce including B2B, B2C, and Enterprise Marketplaces. It is the most modern platform-as-a-service (PaaS) solution with headless & API-based architecture that is cloud and enterprise-ready. We have been part of their journey since their very beginning.

Trade Republic is Europe’s mobile-first commission free broker. Its mission is to democratize access to capital markets and close the European pension gap. After raising one of the largest funding rounds in Europe, Trade Republic now ranks among the highest valued FinTechs.

Andrea: Portrait

Our Talent Acquisition team collaborated with Trade Republic on one of the most important things for a startup: hire the right bright-minded and talented people. The operational support includes the entire recruitment process from setting up the recruiting plan to sourcing and hiring.

Homepage v2 - Success stories (content)

About Project A

Homepage v2 - About Project A

Homepage v2: About Project A (content)

Teaser: FAQs

News

Homepage v2 - News

__Berlin, 20 September 2022.__ Project A co-invests in Konges Sløjd, a premium international lifestyle brand offering apparel, accessories, home products and toys for babies and children.

Project A has invested alongside 3i Group plc (“3i”) which has taken a majority stake in Konges Sløjd. The investment is part of Project A’s expanded private equity co-investment practice which was announced during the tech investor’s [most recent fundraising](https://www.project-a.com/project-a-ventures-raises-usd375m-fourth-fund/) earlier this year.

Based in Copenhagen, Konges Sløjd designs, sources and markets its high-quality assortment through a curated network of retailers and direct-to-consumer e-commerce shops in more than 50 countries. The company has established itself as a leader in the premium child fashion segment through exceptional design, durability and sustainability of its products.

__Christoph Rösler__, Partner at Project A, says: “Konges Sløjd has shown an incredible growth story since its foundation in 2014, having developed into one of the most sought after baby and children brands. The team demonstrates a very deep understanding of their customers and manages to create products that families simply fall in love with. We are confident our operational team will be able to support their further growth across the globe and are very much looking forward to working with Emilie, her management team and 3i to achieve this.” 

__About 3i Group__
3i is a leading international investment manager focused on mid-market private equity and infrastructure. Its core investment markets are northern Europe and North America. For further information, please visit: www.3i.com

__About Konges Sløjd__
Konges Sløjd designs, sources, and markets high-quality, branded children’s clothing, accessories, home products and toys in more than 50 countries. Its products are made with quality, environmentally-friendly materials with a focus on organic cotton, wool and wood. Konges Sløjd has a global and highly engaged community on Instagram (www.instagram.com/kongessloejd) and sells its products through +1,000 global retailers and its own webshops ([www.kongessloejd.com](https://kongessloejd.com/)).


Project A co-invests in Danish lifestyle brand Konges Sløjd

Konges Slojd Website

- Project A’s assets under management now total $1 billion. The tech investor focuses on backing early-stage founders across Europe, and looks for companies that are reshaping entire industries. 
- The firm’s unique “operational VC” model enables all portfolio companies to access a wide range of operational support services. Project A boasts the largest platform team in Europe, with over 140 experts supporting in all areas of startup operations. 
- Project A invests in fintech, commerce, enterprise software, data infrastructure, supply chain and climate tech among others.
- The firm also expands its private equity co-investment practice, and plans to co-invest up to $80m in Private Equity deals 

__Berlin, 15 June 2022.__ Project A Ventures, one of the leading early-stage tech investors in Europe, announces the closing of its fourth generation of funds to invest from pre-seed to Series A in the most promising founders across the continent. The new $375 million fund is the largest fund raised so far, and will bring the company’s total assets under management to $1 billion. Project A started 10 years ago, and has since been investing early in some of the most promising European tech companies, such as Trade Republic, Kry, sennder, WorldRemit, Spryker and Voi.

With the new fund, Project A will continue to invest in founding teams that are reshaping their industries while focusing on sectors across B2C and B2B including fintech, commerce, enterprise software, data infrastructure, supply chain and climate tech. Even though the majority of deals will be B2B focused, Project A will continue its investments in consumer businesses. 

Limited partners of Project A’s new fund generation consist of institutional investors in the US and Europe, selected European corporates and German “Mittelstand” companies as well as well connected entrepreneurs.

“The closing of our fourth fund is a major milestone in our company history as it marks the 10 year anniversary of Project A successfully supporting founders all over Europe - not only with the capital they need but also with operational expertise to help their businesses thrive. Last year alone we welcomed four new unicorns in our portfolio and we plan to continue investing in tech companies at early stages,“ says __Uwe Horstmann__, General Partner and Co-founder of Project A. “As the ‘war for talent’ makes it harder to grow organizations quickly, we have found that startups and scaleups require more hands-on support. That’s why we are continuing to expand our operational VC model to have our functional experts directly support our portfolio companies in scaling their business and their technology.” 

Project A boasts one of the largest platform teams in European venture capital. Its “operational VC” model includes more than 140 functional experts, who actively support its portfolio companies. This enables those companies to access a wide range of operational support services across key areas, such as software engineering, product development, business intelligence, brand and communications, data, marketing, sales and recruiting. In the last year, Project A’s operational teams have worked more than 100,000 support hours for portfolio companies, enabling them to grow and thrive in their respective markets.

With more than 100 investments made since 2012, Project A has been backing founders from pre-seed to Series A and beyond in sectors such as fintech, digital health, logistics, eCommerce, proptech, B2B enterprise software and mobility. Additionally, since 2018, Project A has hosted its annual [Knowledge Conference](https://knowledge-conference.project-a.com/), where investors, operators and experts come together to share their knowledge on startup operations and venture capital with thousands of attendees.

Project A also announces that it plans to expand its private equity co-investment practice, and will invest up to $80m in Private Equity deals. Project A is keen to use the experience it has gained by investing and scaling early-stage companies for over a decade, at the 'growth' end of the market. Over the last years Project A has already built a portfolio of 11 private equity co-investments. The fund's new initiative to invest alongside PE funds is testament to Project A's commitment to investing over the lifetime of a company. 

__Ben Fischer__, General Partner at Project A, says, “We have accrued a huge amount of expertise in how to help technology companies grow and reach scale. Having shown that this knowledge can be transferred into the more mature buy-out environment, we are keen to double down on this opportunity. By investing alongside world-leading PE funds, we are able to offer more mature companies operational implementation know-how of our experts, strategic guidance and extensive knowledge sharing by our early stage portfolio.”


Project A raises $375m fourth fund to continue investing in early-stage European tech companies


PAV Fund IV Website

Project A raises $375m fourth fund to continue investing in early-stage European tech companies

__Berlin, 02.06.2022.__ Project A invests in the French petcare company Dalma in a €15m Series A funding round led by Northzone. Dalma offers a pet insurance to the growing numbers of pet owners in Europe.

Dalma is the fastest growing health insurance for dogs and cats, launched in May 2021 by Alban De Préville, Raphaël Sadaka and Harry Belinga. Their promises: an 100% online product, 100% transparent insurance, with the fastest refund method on the market (48 hours) and an unlimited live chat feature with approved veterinarians to help pet parents take care of their dogs and cats everyday. 

For more information, read a feature story on [sifted.eu](https://sifted.eu/articles/dalma-15m-pet-tech-insurance/)

Project A invests in pet insurance company Dalma

dalma pav website

__Berlin, 21 April 2022.__ Project A Ventures, one of the leading early-stage tech investors in Europe, announces the promotion of [Christoph Rösler](https://www.linkedin.com/in/christoph-roesler/) to Partner. Christoph Rösler will be co-leading the firm’s growing Private Equity Investment Practice alongside General Partner Ben Fischer. 

In the last years, Project A has established a successful private equity co-investment practice in addition to its early-stage venture capital activities. The firm has built a portfolio of over 10 companies including LUQOM Group, Amann Girrbach and yoummday. 

Christoph Rösler will be responsible for co-investing in buyout and private equity growth transactions with renowned PE funds such as 3i or Triton. He has been leading value creation programs across Project A’s entire private equity portfolio over the past years.

Christoph Rösler joined Project A in 2015. He has held multiple positions within Project A and was an integral part in forming the company’s operational support team. He has founded and led the Sales & Customer Success team, and oversaw the entire operational support as Director Venture Development. Before moving over into the investment team in 2019, he served Project A as Chief Commercial Officer. He has worked with over 40 of our portfolio companies.

Prior to joining Project A, Christoph worked at company builder Rheingau Founders and led the commercial team at SaaS company itembase. Christoph was educated in London at London School of Economics (LSE) and WHU.


Project A promotes Christoph Rösler to Partner to co-lead private equity co-investment practice

Christoph Rösler

Project A promotes Christoph Rösler to Partner

__Berlin, 6 April 2022.__ Project A invests alongside Insight Partners in [ExpressGroup](https://expressgroup.io/), a Hamburg-based fintech that democratizes financial services for the working and middle classes. ExpressGroup’s next-gen tax platform brings a new level of convenience to the German and European income tax market. 

With “ExpressSteuer” taxpayers can claim their refund regardless of income, language barriers, or knowledge of the tax system. The product was well received by the target audience allowing the company to grow to over €45 million GMV run rate in under 12 months. The €25M funding will be used to grow the organization internationally and to launch aligned products in more fintech verticals.

__Dr Anton Waitz__, General Partner at Project A, stated: “ExpressGroup brings positive change to the lives of a very large group of people that have been underserved with easy-to-use digital tools so far. The incredible traction of the ExpressSteuer product will motivate Max and the team to build out their offering and make it available to a mass audience in Germany and beyond.” 


Frequentlyasked questions

Frequently
asked questions