Florian Heinemann is a Founding Partner at Project A Ventures, where he is responsible for the areas of marketing, CRM, and business intelligence. Before co-founding Project A, he was Managing Director at Rocket Internet with the same areas of responsibility (2007-2012). During his time at Rocket, he was mainly involved at Zalando, Global Fashion Group, and Spark Networks (eDarling/Affinitas). He has been an investor/business angel in more than 80 startups including Trivago, Audibene, and Home24. He also serves on the board of About You and the digital advisory boards of Henkel and Oetker.