In 2012, Julia together with her co-founder Anna, launched OUTFITTERY with the vision to create a shopping experience for men that is convenient, fun and inspiring. In 2019, the company merged with The Curated Shopping Group (et al. Modomoto). Together, they serve individual outfits to over one million men in 9 countries. Julia has become one of the most well-known female founders in Germany. In 2017, she was voted amongst the Top 50 most influential women in the startup and venture capital space.