We'll announce the talk times soon.
Marketing, Branding
Brandformance. Full Funnel Force.
Deep Dive Sessions | 20 min.
Since telemedicine provider Kry started to serve publicly insured patients, the marketing machine has been switched on. But how to build a Swedish brand with a strange name in a conservative German market thereby generating app downloads? This is a story about how we planned it all out, but then things turned out completely different.

Cornelis Stettner

KRY

Anastasia Albert

Project A Ventures

Branding
How to build a platform brand
Deep Dive Sessions | 20 min.
In her session with Dr. Simon Walter she will share some findings from her recent study on the management of platform brands: What are the specific challenges of brand management for platform brands? How can these challenges be tackled? Which tools and skill sets are needed?

Nina Reicke

Sasserath Munzinger Plus

Simon Walter

Project A Ventures

Marketing
How to generate competitive advantages by insourcing key marketing functions
Deep Dive Sessions | 20 min.
Learn how you can generate competitive advantages by insourcing essential marketing functions. Find out how to develop an efficient inhousing strategy. Learn more about the challenges during the inhousing processes and possible solutions.

Erik Siekmann

Digital Forward GmbH

Philipp Werner

Project A Ventures

Branding
Winning the attention and hearts of the young audience: How to build a mass market brand
Deep Dive Sessions | 40 min.
TV is in the past - today social media is en vogue. Founder and Co-CEO Tarek Müller of ABOUT YOU explains how to reach a young target group and why TV is basically dead. He also reveals essential elements and how to implement them successfully to gain massive brand awareness.

Tarek Müller

About You

Marketing
How to translate strategy into actions in marketing
Deep Dive Sessions | 20 min.
What makes successful marketing? We believe that this can only be achieved in two stages: setting the strategy based on the company’s vision and vigorously executing it. The latter sounds fairly easy but essentially holds the most common pitfalls that lead to company failure. Krisztina and Thuy Ngan will dive deeper into how strategy can be translated into the organisation as actions and how to manage this as a project to ensure success.

Krisztina Orosz

Anyline

Thuy-Ngan Trinh

Project A Ventures

Business Strategy
Defining the strategic foundation to emerge from start-up to grown-up
Deep Dive Sessions | 20 min.
In the session, we would like to share insights about how to build up a strategic foundation based on a vivid example with KRY/LIVI and answer the following questions: - When is the right point to think about a long-term strategy? - How to get there as an organization? - What are the common pitfalls and things to look out for?

Cristina Koehn

KRY

Nina Jetter

Project A Ventures

Business Strategy
The Corona Catalyzer: Building a Marketing Strategy during a crisis
Deep Dive Sessions | 20 min.
How do you keep new business coming in when you have to cancel your main sales channel events? – without knowing for how long. The impact of the pandemic is posing many challenges for B2B companies such as how to acquire new leads, new accounts and new business. You can only overcome these challenges if Sales, BI and Marketing work hand-in-hand. Pia and Martin share their insights on how they built up a commercial strategy for Opinary to overcome this exact challenge and to start to acquire high-quality contacts via digital marketing in only 6 weeks!

Pia Frey

Opinary

Martin Bach

Project A Ventures

Other
Do beta politics! Why we need to support political entrepreneurs
Deep Dive Sessions | 20 min.
What's a political unicorn? What do political entrepreneurs need to be successful? JoinPolitics provides seed capital for the most innovative political talents in Germany. Support is given to those who come up with new solutions to the big challenges of our times and scale them politically - for instance through campaigning or running for politics.

Caroline Weimann

JoinPolitics

Philip Husemann

JoinPolitics

Data
Modern data stacks
Deep Dive Sessions | 20 min.
It has never been easier to build a data infrastructure. I will go through the various options for data ingestion, storage, transformation and visualization. And I will show how some of the Project A portfolio companies built their data stack.

Martin Loetzsch

Project A Ventures

Recruiting Tech
The hard thing about the stealth mode: How to recruit a tech team with no product
Deep Dive Sessions | 20 min.
Hiring in the increasingly competitive market of tech talent requires continuously rethinking our hiring processes. Inspiring tech talent to join a greenfield project where the product has to be built from scratch forces us to radically change our basic recruiting approach and to question our best practices. During our presentation, Luisa and Andrea will give insights about Evernest's tech platform, general recruiting best practices, the challenges we faced on tech recruiting in company stealth mode, and how we attracted candidates and built a tech team.

Andrea Althaus

Project A Ventures

Luisa Haxel

Evernest

HR
How mindfulness helps to increase employees' performance
Deep Dive Sessions | 20 min.
What is the difference between meditation and mindfulness? Why does New Work need mindfulness? What is the benefit of mindful practise? Alena will share her insights and explain how to integrate mindfulness in your daily life without spending any extra time.

Alena Stock

Homeday

Leadership
Mindful Leadership
Deep Dive Sessions | 20 min.
How can we shape a new model for sustainable and successful leadership - based on mindfulness. How does the art and science of meditation change how we successfully lead ourselves and others.

Thomas Bleyer

Ravensburger AG

Data
Boosting offline marketing by operationalizing machine learning
Deep Dive Sessions | 40 min.
Offline Marketing has always played a vital role for Trendtours. In this talk we will share our learnings from our joint project on selecting the right customers to increase marketing efficiency, what it means to get Gradient Boosting into production and how to conduct tests in an offline setup.

Jonas Krauss

trendtours Touristik

Alexandra Deichsel

Project A Ventures

Moritz Trutschel

Project A Ventures

Tech
Scale a sustainable tech organisation in a hypergrowth phase
Deep Dive Sessions | 40 min.
What is necessary to scale a tech organization from 25 to 120 people within 9 months in a hypergrowth phase of a startup? How do you structure your organization, how do you align it, how do you build trust and develop a strong culture within the teams and how do you still deliver business value in this time? These are only some of the questions and challenges we met on our way. We will share our approaches, learnings and of course also the mistakes that we made on our way at sennder.

Dirk Daumann

Sennder

Stephan Schulze

Project A Ventures

Investment
Why I love to be a Business Angel
Deep Dive Sessions | 20 min.
How I became a Business Angel. Key learnings from >50 startup investments, '3 golden rules' when investing, about success drivers, founder clashes, team issues, transparent communication, trust. Founders as Managers.

Hansi Hansmann

Hansmengroup

Data
Using data to manage marketplace balance at scale
Deep Dive Sessions | 20 min.
Taking you through the journey of Catawiki, the biggest curated marketplace for special objects in Europe, we will discuss how data contributed to its ability to grow supply and demand hand in hand, without endangering the health of the marketplace. This entailed providing insights at scale, improving planning capabilities of hundreds of employees, and optimising marketing campaigns automatically in order to react fast enough.

Romane Persch

Catawiki

Branding
The path of the brave - How startups and agencies finally come together
Deep Dive Sessions | 20 min.
Startups and agencies should be a dream couple, because this is where brave companies meet brave ideas. But their relationship is complicated. Why is that? Jung von Matt's startup report 2020 examines the relationship and comes to the conclusion: Even complicated love stories can have a happy ending.

Jonas Bailly

Jung von Matt HAVEL

Simon Walter

Project A Ventures

Product
Scaling Product Management
Deep Dive Sessions | 20 min.
When companies grow, teams are on fire! Reacting and adapting gets the new normal. But it doesn't have to be like that. In this talk we want to share a proactive approach to building a product organization that scales.

Fausto Maglia

Casavo

Tamer El-Hawari

Project A

Sales
The Five Pillars - How to Implement Salesforce in a grown and complex organization
Deep Dive Sessions | 20 min.
As your company grows, implementing a new sales CRM becomes a mammoth task. Raul and Theo have been through the ups and downs of a Salesforce implementation in such environments multiple times and have formulated a framework to guide your next project as well.

Raul Porojan

Project A

Theo Tortorici

Spryker

Product
Putting Outcomes into Practice - How to move beyond features and velocity
Deep Dive Sessions | 20 min.
Story Points, Release Deadlines, and HiPPO-driven feature ideas. All of these things describe what most teams are doing by focussing on Outputs. But how can Product Teams start to prioritize their work based on changes in behaviors aka Outcomes? In this talk, I will share practical tips for that.

Tim Herbig

herbig.co

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