We'll announce the talk times soon.
Marketing
Brandformance. Full Funnel Force.
Deep Dive Sessions | 20 min.
Since telemedicine provider Kry started to serve publicly insured patients, the marketing machine has been switched on. But how to build a Swedish brand with a strange name in a conservative German market thereby generating app downloads? This is a story about how we planned it all out, but then things turned out completely different.

Cornelis Stettner

KRY

Anastasia Albert

Project A

Branding
How to build a platform brand
Deep Dive Sessions | 20 min.
In her session with Dr. Simon Walter she will share some findings from her recent study on the management of platform brands: What are the specific challenges of brand management for platform brands? How can these challenges be tackled? Which tools and skill sets are needed?

Nina Reicke

Sasserath Munzinger Plus

Simon Walter

Project A

Marketing
How to generate competitive advantages by insourcing key marketing functions
Deep Dive Sessions | 20 min.
Learn how you can generate competitive advantages by insourcing essential marketing functions. Find out how to develop an efficient inhousing strategy. Learn more about the challenges during the inhousing processes and possible solutions.

Erik Siekmann

Digital Forward GmbH

Philipp Werner

Project A

Marketing
Winning the attention and hearts of the young audience: How to build a mass market brand
Deep Dive Sessions | 40 min.
TV is in the past - today social media is en vogue. Founder and Co-CEO Tarek Müller of ABOUT YOU explains how to reach a young target group and why TV is basically dead. He also reveals essential elements and how to implement them successfully to gain massive brand awareness.

Tarek Müller

About You

Marketing
How to translate strategy into actions in marketing
Deep Dive Sessions | 20 min.
What makes successful marketing? We believe that this can only be achieved in two stages: setting the strategy based on the company’s vision and vigorously executing it. The latter sounds fairly easy but essentially holds the most common pitfalls that lead to company failure. Krisztina and Thuy Ngan will dive deeper into how strategy can be translated into the organisation as actions and how to manage this as a project to ensure success.

Krisztina Orosz

Anyline

Thuy-Ngan Trinh

Project A

Business Strategy
Defining the strategic foundation to emerge from start-up to grown-up
Deep Dive Sessions | 20 min.
In the session, we would like to share insights about how to build up a strategic foundation based on a vivid example with KRY/LIVI and answer the following questions: - When is the right point to think about a long-term strategy? - How to get there as an organization? - What are the common pitfalls and things to look out for?

Cristina Koehn

KRY

Nina Jetter

Project A

Business Strategy
The Corona Catalyzer: Building a Marketing Strategy during a crisis
Deep Dive Sessions | 20 min.
How do you keep new business coming in when you have to cancel your main sales channel events? – without knowing for how long. The impact of the pandemic is posing many challenges for B2B companies such as how to acquire new leads, new accounts and new business. You can only overcome these challenges if Sales, BI and Marketing work hand-in-hand. Pia and Martin share their insights on how they built up a commercial strategy for Opinary to overcome this exact challenge and to start to acquire high-quality contacts via digital marketing in only 6 weeks!

Pia Frey

Opinary

Martin Bach

Project A

Investment
Do beta politics! Why we need to support political entrepreneurs
Deep Dive Sessions | 20 min.
What's a political unicorn? What do political entrepreneurs need to be successful? JoinPolitics provides seed capital for the most innovative political talents in Germany. Support is given to those who come up with new solutions to the big challenges of our times and scale them politically - for instance through campaigning or running for politics.

Caroline Weimann

JoinPolitics

Philip Husemann

JoinPolitics

Data
Modern data stacks
Deep Dive Sessions | 20 min.
It has never been easier to build a data infrastructure. I will go through the various options for data ingestion, storage, transformation and visualization. And I will show how some of the Project A portfolio companies built their data stack.

Martin Loetzsch

Project A

Recruiting, Tech
The hard thing about the stealth mode: How to recruit a tech team with no product
Deep Dive Sessions | 20 min.
Hiring in the increasingly competitive market of tech talent requires continuously rethinking our hiring processes. Inspiring tech talent to join a greenfield project where the product has to be built from scratch forces us to radically change our basic recruiting approach and to question our best practices. During our presentation, Luisa and Andrea will give insights about Evernest's tech platform, general recruiting best practices, the challenges we faced on tech recruiting in company stealth mode, and how we attracted candidates and built a tech team.

Andrea Althaus

Project A

Luisa Haxel

Evernest

Leadership
How mindfulness helps to increase employees' performance
Deep Dive Sessions | 20 min.
What is the difference between meditation and mindfulness? Why does New Work need mindfulness? What is the benefit of mindful practice? Alena will share her insights and explain how to integrate mindfulness in your daily life without spending any extra time.

Alena Stock

Homeday

Leadership
Mindful Leadership
Deep Dive Sessions | 20 min.
How can we shape a new model for sustainable and successful leadership - based on mindfulness?. How does the art and science of meditation change how we successfully lead ourselves and others?

Thomas Bleyer

Ravensburger AG

Data
Boosting offline marketing by operationalizing machine learning
Deep Dive Sessions | 40 min.
Offline Marketing has always played a vital role for Trendtours. In this talk we will share our learnings from our joint project on selecting the right customers to increase marketing efficiency, what it means to get Gradient Boosting into production and how to conduct tests in an offline setup.

Jonas Krauss

trendtours Touristik

Alexandra Deichsel

Project A

Moritz Trutschel

Project A

Tech
Scale a sustainable tech organisation in a hypergrowth phase
Deep Dive Sessions | 40 min.
What is necessary to scale a tech organization from 25 to 120 people within 9 months in a hypergrowth phase of a startup? How do you structure your organization, how do you align it, how do you build trust and develop a strong culture within the teams and how do you still deliver business value in this time? These are only some of the questions and challenges we met on our way. We will share our approaches, learnings and of course also the mistakes that we made on our way at sennder.

Dirk Daumann

Sennder

Stephan Schulze

Project A

Investment
Why I love to be a Business Angel
Deep Dive Sessions | 20 min.
How I became a Business Angel. Key learnings from >50 startup investments, '3 golden rules' when investing, about success drivers, founder clashes, team issues, transparent communication, trust. Founders as Managers.

Hansi Hansmann

Hansmengroup

Data
Using data to manage marketplace balance at scale
Deep Dive Sessions | 20 min.
Taking you through the journey of Catawiki, the biggest curated marketplace for special objects in Europe, we will discuss how data contributed to its ability to grow supply and demand hand in hand, without endangering the health of the marketplace. This entailed providing insights at scale, improving planning capabilities of hundreds of employees, and optimising marketing campaigns automatically in order to react fast enough.

Romane Persch

Catawiki

Branding
The path of the brave - How startups and agencies finally come together
Deep Dive Sessions | 20 min.
Startups and agencies should be a dream couple, because this is where brave companies meet brave ideas. But their relationship is complicated. Why is that? Jung von Matt's startup report 2020 examines the relationship and comes to the conclusion: Even complicated love stories can have a happy ending.

Jonas Bailly

Jung von Matt HAVEL

Simon Walter

Project A

Product
Scaling Product Management
Deep Dive Sessions | 20 min.
When companies grow, teams are on fire! Reacting and adapting gets the new normal. But it doesn't have to be like that. In this talk we want to share a proactive approach to building a product organization that scales.

Fausto Maglia

Casavo

Tamer El-Hawari

Project A

Sales
The Five Pillars - How to Implement Salesforce in a grown and complex organization
Deep Dive Sessions | 40 min.
As your company grows, implementing a new sales CRM becomes a mammoth task. Raul and Theo have been through the ups and downs of a Salesforce implementation in such environments multiple times and have formulated a framework to guide your next project as well.

Raul Porojan

Project A

Theo Tortorici

Spryker

Product
Putting Outcomes into Practice - How to move beyond features and velocity
Deep Dive Sessions | 20 min.
Story Points, Release Deadlines, and HiPPO-driven feature ideas. All of these things describe what most teams are doing by focussing on Outputs. But how can Product Teams start to prioritize their work based on changes in behaviors aka Outcomes? In this talk, I will share practical tips for that.

Tim Herbig

herbig.co

Tech
Write it down! Using documentation to share knowledge and enable developers
Deep Dive Sessions | 20 min.
Everyone understands the value of investing in customer success. We want to delight the customer. But what if your customers are developers? And what about the developers that you hire? Don’t they deserve a smooth onboarding experience too? This talk is about the often overlooked aspects of how technical documentation can improve the developer experience. And how developer success equals success for your business.

Merlin Carter

Project A

Sales
The Science of Scaling: When, Where, and How?
Deep Dive Sessions | 40 min.

When to scale? and How fast?

 

These two questions are mission-critical for startup organizations. Yet, as entrepreneurs, we lack a rigorous approach to answering them.

 

The Science of Scaling provides a scientific, data-driven approach to uncovering answers to these critical questions. After peering inside the go-to-market machinery of hundreds of startups over the last three years, Mark Roberge found the following five issues as the most common diagnoses for failed scale attempts:

 

  1. 1. Premature focus on top-line revenue generation in lieu of consistent customer value creation.
  2. 2. An inadequate and non-data-driven definition of product-market-fit.
  3. 3. A misunderstanding of the go-to-market capabilities needed before hiring salespeople.
  4. 4. Front-loading sales hires at the beginning of the year rather than pacing throughout the year.
  5. 5. Confusing temporary competitive advantage with sustainable competitive advantage.

Mark Roberge

Stage 2 Capital Harvard Business School

Raul Porojan

Project A

Marketing
State of the German Internet
Deep Dive Sessions | 20 min.
What’s new on the German digital market, how have Germany’s digital companies fared compared with the big boys from the States and China and what chances and opportunities are there to be taken advantage of? In his „State oft he German Internet“ keynote, OMR founder Philipp Westermeyer addresses these questions and more as he shares his view of the current digital landscape seen through the lens of a marketer.

Philipp Westermeyer

OMR

Design, Tech
Creative Technology - With A Twist
Deep Dive Sessions | 20 min.
This talk depicts the journey of our young startup as it defines its way in the competitive game of innovative technology and creativity. Dare to be yourself and trust your vision. We do things differently and with passion. Since passion is intrinsically viral, it makes us jump on the craziest projects.

Laurent Rime

A-LL Creative Technology

Branding
Eye to Eye(ota) – Increasing the Company’s Awareness through Personal Branding
Deep Dive Sessions | 20 min.
People are usually much more interested in other people than in brands or companies. This is true for tabloid media and even more for social media. In this context, generating spillover effects from founders or chief executives to their venture can be a very practical and efficient way to rise a company’s awareness and profile.

Kristina Prokop

Eyeota

Simon Walter

Project A

Sales
Negotiating with impact: How to achieve sustainable & profitable outcomes
Deep Dive Session | 20 min.
What makes an impactful negotiator? René takes you on a deep dive into strategies and tactics that immediately increase your negotiation impact. Learn how to strategically prepare for negotiations; how to win the other party over; how to uncover hidden value drivers; how to optimize your profitability; and how to achieve sustainable agreements.

René A. Pfromm

pfromm negotiations

Sales
Where strategy & tactics meet: Test your negotiation skills
Masterclass | 40 min.
Put theory to practice and test your own negotiation skills by embarking on a quick negotiation challenge – it’s fun, offers memorable insights, gives you an easy networking opportunity, and unveils your personal negotiation power!

René A. Pfromm

pfromm negotiations

Tech
Harness the power of event-driven systems without burning your hands (or budgets)
Deep Dive Session | 30 min.
Events are glorified as a means of communication between components in distributed systems. As usual, with power comes with great responsibility. In this session, Allard will elaborate on the potential and the pitfalls of relying on Events and explain how tools protect your hands (and budgets) from burning.

Allard Buijze

AxonIQ

Tech
A fireside chat about GAIA-X – Achieving Europe’s digital sovereignty
Deep Dive Session | 40 min.
GAIA-X is one of the biggest tech initiatives in Europe for a federated data infrastructure. In this fireside chat, we will discuss with one of the founding members, what this project is about, why it is important and what the current status is.

Dr. Oliver Mauss

PlusServer-Gruppe

Stephan Schulze

Project A

Data
Challenges of Hypergrowth: Scaling a Data Team in 365 days
Deep Dive Session | 20 min.
Setting up a data organisation can be challening in normal circumstances, let alone when your company enters hypergrowth... A brief summary of how we dealt with infrastructure decisions, recruiting, prioritization, firefighting and other challenges under extreme growth and the uncertainty that comes with it.

Hannes Felsberg

Trade Republic

Selim Nowicki

Project A

Business Strategy
M&A as part of a startup's growth strategy
Deep Dive Session | 40 min.
Times in which M&A is only a possibility for large companies is long over. Increasingly, Startups and Scaleups include M&A in their growth strategy. Julia, David and Stephan can draw on years of M&A experience from Comtravo, Sennder and Urban Sports Club, and will share their learnings.

Julia Flaig

Urban Sports Club

Dr. Stephan Tingler

Comtravo

1

David Nothacker

Sennder

1

Charlotte Niklahs

Project A

Product
Two M&As and a joint venture in less than a year—learnings from ramping up a Product organisation
Deep Dive Sessions | 20 min.
In 2020 sennder acquired Uber Freight Europe, Everoad and launched a joint venture with a major player in Italy—Poste Italiane. All this comes with the subsequent challenges for Product organisation—integration, evaluation, strategy to move forward. We would like to share our hands-on experience and valuable lessons we learnt along the way.

Benjamin Chino

Sennder

Alis Yasiuchynskaya

Project A

Tech
Enable growth through data orchestration
Deep Dive Session | 40 min.
Customer data collected over 20 years, but living in isolation, in the databases of multiple offline and online stores. Enabling business by developing a data orchestration project where the fragmented customer data is transformed into a single, live, consistent and comprehensive data source. Mathias and Zoltan will unravel kfzteile24's data orchestration ecosystem, common best practices and problems we encountered during the rollout, and how we changed the growth of the company.

Zoltan Kincses

Project A

Mathias Frank

kfzteile24

Marketing
From zero to hero: A marketing sophistication framework
Deep Dive Session | 20 min.
As companies scale they need to progress in marketing maturity with regards to approaches used in acquisition and engagement, analytics setup, tool infrastructure and organisation in place. Florian Heinemann & Philipp Werner will distinguish six marketing sophistication stages with the objective of providing marketeers with a framework to ensure focus on the right challenges at the right time.

Dr. Florian Heinemann

Project A

Philipp Werner

Project A

Recruiting
How to get hired - Everything you want to know about recruiting
Talent Lounge | 30 min.
If you want to find out the secrets behind recruiting, now it’s your time! We want to cover the topics of how to create a good CV, tips for application, how does an application process normally looks like and what to consider when being interviewed. Also, we will be open to your questions on these topics.

Mirela Stefan

Project A

Szilvia Ovari

Project A

Andrea Althaus

Project A

Recruiting, Investment
How to be an Investment Manager
Talent Lounge | 30 min.
We want to take you through the fundamentals of what it takes to become an Investment Manager, and also how to be one! Molly will give an overview from the recruitment perspective, and Mila will dive deeper from personal experiences of being an Investment Manager. We're delighted to welcome Sharanya, our new Investment Associate, who took a slightly different route when it comes to joining VC.

Molly Barrett

Project A

Mila Cramer

Project A

Sharanya Eswaran

Project A

Recruiting, Sales
Building tomorrow's commercial leaders - Project A's Sales Development Graduate Programme
Talent Lounge | 30 min.
You're interested in sales in startups? Our Graduate Programme - Sales Development is the perfect opportunity. Corinne, Senior Sales & Customer Success Analyst, who brought the program to life with her colleague will together with Marius, Niusha and Marie-Theres, our current graduates, share their experience with the program. They'll dive into what it takes to apply for the program, what the average day looks like and what training sessions you can expect to build up strategic and operational sales competence.

Marie-Theres Klüpfel

Project A

Niusha Shahmoradi

Project A

Marius Kühlmann

Project A

Tech
The Future of Vue.js: Composition and other patterns in Vue 3
Deep Dive Session | 20 min.
The recent release of Vue 3, complete with the new Composition API, aims to improve UI logic reuse and code organisation in frontend apps. In this chat, we will discuss the challenges of UI logic, how functional patterns can help, and what we can expect next from Vue.js.

Eduardo San Martin Morote

Vue.js Core Team

Michael Lande Blau

Project A

Recruiting
Your life, your job, your career. 5 criteria to pick your next job.
Talent Lounge | 30 min.
Your job and career path are an often integral part of your life. Rainer, will discuss which career possibilities the entire Project A Family can offer you. Learn about our “at work” culture and how we make knowledge accessible within the Project A Family, how data impacts our decisions, and how we foster employee satisfaction. Also tune in to hear the behind the scenes talk about our “off work” regular activities and future party planning.

Rainer Berak

Project A

Investment
ESG, Impact Investing and how it affects VC-backed Companies
Deep Dive Session | 20 min.
One hot topic that has become increasingly interesting for the start-up world is sustainable and impact investing. In this session, we will explore how the rising demand for social and sustainable investment opportunities will affect the collaboration of investors and portfolio companies with regards to both financing and impact measurement.

Joel El-Qalqili

SMP

Dr. Fabian Euhus

SMP

Leadership
What startups can learn from corporations
Deep Dive Session | 20 min.
If you enter this title in Google and it' automatically turned around. Interesting, cause coprporations have achieved what startups are hoping for. Let's leave our bubble for 20 minutes. Miriam, Greili and Rainer have seen both worlds and are happy to share what they saw.

Rainer Berak

Project A

Miriam Wohlfahrt

Ratepay Gmbh | Banxware

Andreas Greilhuber

Anyline GmbH

Marketing
Doppelgänger TechTalk Live-Podcast Recording (DE only)
Deep Dive Session | 60 min.
In their Podcast, Philipp & Pip, both experienced Product & Marketing experts, regularly discuss the biggest trends in tech, platform economy and new business models. Attend a live recording of their TechTalk Podcast while Philipp & Pip share insights from a decade of work with startups and growth companies. The session will be in GERMAN only.

Philipp Kloeckner

-

Philipp Gloeckler

Moovel Group

Marketing
Light at the end of the Funnel - Why it all starts with the full Customer Lifecycle in mind
Deep Dive Session | 20 min.
Loana's talk will deal with why the Thought Leadership approach doesn't work for B2B and why you need to start with the whole lead-to-costumer journey in mind. She will share her insights on how Spryker broke its own records by designing multi-touch campaigns and what new formats performed best.

Loana Junge

Spryker

Product
The Project A Product School
Deep Dive Session | 20 min.
In this talk we will explore why we think Product Managers have the highest need for professional training and how we intend to solve that problem.

 

Dennis Krueger

Project A Ventures

Alexandra Braznikova

Project A Ventures

Tamer El-Hawari

Project A

Marketing
The mobility industry - a analysis of events, trends & business outlook
Deep Dive Session | 20 min.
The mobility industry undergoes constant changes and so do customer needs. We want to assess & understand the ever-changing industry and give a brief outlook towards its future.

Caroline Hjelm

VOI Technology

Andreas Wild

Project A Ventures

Tech
The self-taught CTO
Deep Dive Session | 20 min.
Jules Coleman quit her job, taught herself to code and built two fantastic companies: Hassle and Resi. Learn about her journey from business consultant to full CTO of two successful venture backed companies.

Jules Coleman

Resi

Uwe Horstmann

Project A Ventures

Investment
The ugly truth about Venture Capital
Deep Dive Session | 20 min.
After more than twelve years in the venture capital industry, Project A founder and general partner Uwe Horstmann will share his view on the venture capital business model — and specifically what's wrong with it. Ugly truths will be revealed, as well as strategies on how to make them work for you when you are trying to raise capital from VCs.

Uwe Horstmann

Project A Ventures

Marketing, Sales
Virtual conferencing on the rise - use for Marketing, Sales and Networking
Deep Dive Session | 20 min.
Xiaoyin and Martin will talk about Xiaoyin's and Run the world's journey this year. How did Xiaoyin attract funding from two of the most famous VC Investors? How do you build a online conference platform? Martin and Xiaoyin will also discuss their views on how digital conferences impact marketing, sales and networking.

Xiaoyin Qu

Run the World

Martin Bach

Project A Ventures

Sales
Cracking the "German Mittelstand": How to tackle Germany's most rewarding customer group
Deep Dive Session | 20 min.
The industrial backbone of Germany, the Mittelstand, is a very attractive target group for all kinds of B2B products. But selling to them is tricky. In this workshop, you'll learn about how to best pull that off from a world-class expert on that topic.

Hubert Deutsch

Feinguss Blank

Uwe Horstmann

Project A Ventures

Business Strategy, Investment
IPO Mythbusting
Deep Dive Session | 20 min.
Discover the true rationale of an IPO: growth financing for your company to scale and expand your business. Everything you need to know about taking your company public (or not). Recent trends, such as direct listing and SPACs, will be covered as well as a breakdown of the process, major benefits, and biggest pitfalls. Exemplary case studies will make sure we focus only on those things that matter and which you can relate to!

Peter Fricke

Deutsche Börse AG

Data, Product
How user clusters helped us to finally understand our customers
Deep Dive Session | 20 min.
How user clusters helped us to finally understand our customers. A practical guide to forming data driven user clusters, and how it will improve your product.

James Arch

N26

Sales
Forget everything you know - How sales actually works
Deep Dive Session | 20 min.
You've been conditioned to be bad at sales. It's nobody's fault in particular, but the people around you, benevolent as they might be, have influenced you to be a bad salesperson. You need to forget most of what you've learned when it comes to interaction with customers and rewire your approach!

Benjamin Dennehy

The UK's Most Hated Sales Trainer

Leadership
Because it's 2020: Why we need to make our economy more diverse, courageous and human
Deep Dive Session | 30 - 45 min.
We're young and wild. We want to work faster, more autonomously and more creatively. We want managers who are able to show vulnerability in their leadership, managers who genuinely want to develop us – and have the capacity to do so through flat hierarchies and with a natural authority that doesn't depend on an official function. That was in 2019. Now it's 2020, and we are in the midst of a global pandemic. What we said then is even more true now. This speech passionately asks for an economy and a world of work of the future. In it, we look at purpose, diversity, courage and vulnerable leadership as pillars of business activity and pepper our demands with anecdotes from the time of Amorelie.

Lea-Sophie Cramer

Amorelie

Marketing
Demystifying the Marketing Flywheel
Deep Dive Session | 20 min.
The "Marketing Flywheel" is the new kid in town. Despite its recent prominence, it remains a vague concept. In this session, we try to shed a light on how to make the flywheel fly.

Dr. Markus Wuebben

CrossEngage

Marketing
Winning international customers through the power of digital marketing
Masterclass | 20 min.
Successful data-driven startups like Frontier Car Group have demonstrated that they can scale their business across several markets through digital marketing. We will share how you can leverage Google’s technology and available data sources to multiply your user base internationally with limited resources starting today.

Nina Levchuk

Google

Magdalena Maksan

Google

Marketing
Google Trends for startups and investors
Masterclass | 20 min.
Google Trends is a tool that allows you to generate valuable data for making business decisions and for identifying the latest user trends. During the session, we will explain the data behind Google Trends and explain the basic functionality of the interface using real-life examples that will prepare you to get started with finding your own insights with a special focus on startup and investor use-cases.

Bjorn Muller

Google

Marketing
Reaching your business goals with SEA automation
Masterclass | 20 min.
Fully automating your SEA activities in a holistic way can help you reach your business goals and save time. In this session, we will deep dive into how you can best leverage the so-called "fullistic" approach and show you how to re-invest the time you saved to grow your business.

Michaela Tada

Google

Jean-Luc Saorine

Google

FinTech
Designing the future of digital payments: Why the pace of change is accelerating
Deep Dive Session | 40 min.
Mastercard helps Fintechs rise the next level by connecting them to future technology partners, end-to-end solutions and countless ways to innovate. With the dramatic shift towards digital payments, the rise of open banking and the growth of blockchain and cryptocurrencies, there’s never been a more exciting time to be an innovator in FinTech. Learn how Mastercard is partnering with some of the world’s most innovative startups to transform the future of commerce.

Peter Bakenecker

Mastercard

Dr. Florian Heinemann

Project A

Marketing
Tech driven performance marketing: A look at the next frontier
Deep Dive Session | 20 min.
How is Zalando structuring its performance marketing department? How do top tier tech companies currently run their martech departments? A quick intro to mass automation, incrementality and the recipe to scale your e-commerce.

Jean de Bressy

Zalando

Sales
Sales Maturity Levels: How to assess where your organization is at
Deep Dive Session | 40 min.
When running the commercial unit of a startup, it is easy to get lost day-to-day operations. To truly excel at growing your business you must frequently challenge the status-quo and understand if you current setup matches your company's stage. Sounds easy - but how can it best be done? A sales sophistication framework that benchmarks your level of maturity will serve as the basis for the panel. Discussions will rank around which questions you should ask yourself and the team in what frequency and how your focus topics should shift over time.

Simon Lorenz

Klara

Felix Engelhardt

Carl Finance

Felix Marzian

Sennder

Christoph Rosler

Project A

Christoph Roessner

Laserhub

Investment
FinTech around the world
Deep Dive Session | 40 min.
As FinTech is a hot topic around the globe, we’d like to shed light on subjects such as recent financing rounds for FinTechs, current market developments in FinTech, how much has Corona affected FinTechs and investors, the likelihood of consolidation, the role of strategic investors, the probability of more takeovers/ mergers with established banks, and when the first FinTech will buy a real bank.

Jade Lu

SVB

Michaela Brady

SVB

Dan Caputo

SVB

Christian Hoppe

SVB

Anne Geuther

Project A

Other
Backstage with Nina Levchuk
Main Stage | 20 min.
Nina is a versatile leader with a successful track record of 12+ years experience in business development, sales, marketing, cross-functional teams and channel management for leading organisations including Google, SC Johnson and Unilever. She has significant expertise in the development and management of scaled sales and customer service via both online and customer-facing channels.

Nina Levchuk

Google

Product
Managing International Product Organizations
Deep Dive Session | 20 min.
International expansion can be organized in many ways. In this fireside chat we'll discuss the pros and cons of a central vs. decentral approach to product organizations

Peder Stahle

Kry

Tamer El-Hawari

Project A Ventures

Leadership
"Don't bother me with IT" to <Hello World/> within 36 hours: How the developHER initiative inspires women for tech
Deep Dive Session | 20 min.
From an idea to a series format - that is the story of developHER, which began in late 2018. The goal: to get women enthusiastic about technology. The path: stony, instructive and full of potential. An honest look behind the scenes.

Isabelle Ewald

Otto Group

Product, Marketing
How AI is influencing us
Deep Dive Session | 20 min.
What influences AI, is directly or indirectly influencing us. Machines are continuously reducing the vast amount of information we are confronted with. Is AI making all that information manageable or deciding for us? Is it good or bad? Let's look at some scenarios together.

Sebastian Kielmann

Picalike

Recruiting, Product
How venture capital can help to bring people back together (#savethenight)
Deep Dive Session | 20 min.
This fireside chat will discuss the implications of technology (& Covid-19) on the way that people socialize, how innovation can actually help to bring together offline (& virtually) and lastly how this can improve life quality.

Christoph Goeken

M-Venture

Dr. Florian Heinemann

Project A Ventures

Other
Backstage with Hubert Deutsch
Main Stage | 20 min.
Hubert is the CEO of Feinguss Blank, a prime example of the mighty German "Mittelstand". Before, he was CFO of the Liebherr Group, another hidden champion with close to 12bn EUR of annual revenue and 48.000 employees.

Hubert Deutsch

Feinguss Blank

Other
Backstage with Eduardo San Martin Morote
Main Stage | 20 min.
Eduardo is a Frontend Nerd who works on the Vue.js Core Team, with a special focus on the Vue Router.

Eduardo San Martin Morote

Vue.js Core Team

Other
Backstage with Hansi Hansmann
Main Stage | 20 min.
Former Top executive in multinational pharma industry, MBO of a pharmaceutical plant in 1995, successful founder-CEO and serial entrepreneur, Business Angel since 2010, >50 startup investments, 12 exits so far (runtastic, shpock, mysugr, etc), Best European Early Stage Investor 2015, President of the Austrian Angel Investor Association. Mountainbiker.

Hansi Hansmann

Hansmengroup

Other
Backstage with Peter Backenecker
Main Stage | 20 min.
Since joining Mastercard in 2006 Peter held various management positions, including Head of Product, Business Development as well as Digital Payments for Europe. For many years he was part of the Mastercard Advisors’ management team for Europe, AP and MEA, where he had the opportunity to design and build payments technology solutions in various geographies for different industries. Before joining Mastercard, Peter was with Batten & Company as well as Roland Berger Strategy Consultants as part of their financial services practices. Peter holds an MBA in Banking & Finance from the University of Essen/Duisburg and the University of Technology in Sydney. He completed executive programs at the London School of Economics and Political Science.

Peter Backenecker

Mastercard

Other
Backstage with Tarek Muller
Main Stage | 20 min.
Tarek Müller (31) is one of the co-founders and co-CEO of ABOUT YOU, the fastest- expanding E-commerce start-ups in Europe and Hamburg’s first unicorn. Müller has been developing several digital business models for online retail for over fifteen years and is responsible for marketing and brands at ABOUT YOU. In 2019, Müller received the prestigious award “CMO of the Year” from Europe’s biggest agency group Serviceplan.

Tarek Muller

About You

Other
Backstage with Nina Reicke
Main Stage | 20 min.
Nina Reicke is managing partner at Sasserath Munzinger Plus, a management consultancy for brand, culture, and innovation based in Berlin. She is a seasoned brand and communications advisor, with more than 20 years’ experience in leading agencies and consultancies. Nina's experience spans brand and marketing strategy through trends and innovation, with current clients including several large retailers in the DACH region.

Nina Reicke

Sasserath Munzinger Plus

Other
Backstage with Philipp Kloeckner
Main Stage | 20 min.
Philipp has helped more than a hundred startups and growth companies to accelerate their organic growth and optimize their digital marketing mix. Today he's helping several top tier PE firms to assess dealflow and invests his own money.

Philipp Klöckner

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Other
Backstage with Philipp Westermeyer
Main Stage | 20 min.
What’s new on the German digital market, how have Germany’s digital companies fared compared with the big boys from the States and China and what chances and opportunities are there to be taken advantage of? In his „State oft he German Internet“ keynote, OMR founder Philipp Westermeyer addresses these questions and more as he shares his view of the current digital landscape seen through the lens of a marketer.

Philipp Westermeyer

OMR

Other
Backstage with Peter Fricke
Main Stage | 20 min.
+10y international financal and captal market experience. As Head of Deutsche Boerse Venture Network matching startups with suitable invesotrs and achieve capital market readiness

Peter Fricke

Deutsche Börse AG

Marketing
CMO Round Table (invite-only)
Deep Dive Session | 60 min.
This session is exclusive to the marketing leadership of Project A portfolio companies with the goal of sharing knowledge regarding organizational building from a marketing perspective. In an intimate setting the CMOs will discuss what team structures, role definitions, responsibilities and career paths work for them and how their organisations developed along the way.

Peter Fricke

Project A Ventures

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