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May 10, 2021
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May 6, 2021
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Strategic Turns in Brand Management and their Implications for Startups
From Goods to Good
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Mar 4, 2021
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Keep it simple and save yourself some money.
Hey, tech startups — you don’t need to build the perfect company website
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Feb 26, 2021
How to crack the healthcare market one patient at a time
- Healthcare
- digital health
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Article
Nov 19, 2020
How to increase your startup’s awareness through personal branding
- Personal Brand
- Branding
- Brand Strategy
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Nov 5, 2020
PAKCon 2020: How venture capital can help to bring people back together (#savethenight)
- Strategy
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Nov 5, 2020
PAKCon 2020: From Buzzword to Best Nights: Jägermeister's approach of purpose in marketing
- marketing
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Nov 5, 2020
PAKCon 2020: The mobility industry - a analysis of events, trends & business outlook
- marketing
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Nov 5, 2020
PAKCon 2020: Health Apps (DiGA) - how do they fit in the German healthcare system?
- digital health
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Nov 5, 2020
PAKCon 2020: Do beta politics! Why we need to support political entrepreneurs.
- Investment
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Nov 5, 2020
PAKCon 2020: Building a European real estate champion - how Casavo changes residential real estate one market at a time
- Investment
- Real Estate
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Nov 5, 2020
PAKCon 2020: Winning international customers through the power of digital marketing
- marketing
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Nov 5, 2020
PAKCon 2020: What does it take to make companies and events (like this one) diverse?
- leadership
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Nov 5, 2020
PAKCon 2020: ESG , Impact Investing and how it affects VC-backed Companies
- Investment
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Nov 5, 2020
PAKCon 2020: Defining the strategic foundation to emerge from start-up to grown-up
- Strategy
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Talk
Nov 5, 2020
PAKCon 2020: The hard thing about the stealth mode: How to recruit a tech team with no product
- recruiting
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Talk
Nov 5, 2020
PAKCon 2020: Empowering everyone to take their financial investments into their own hands
- Investment
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Talk
Nov 5, 2020
PAKCon 2020: Sales Maturity Levels: How to assess where your organization is at
- sales
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Talk
Nov 5, 2020
PAKCon 2020: Virtual conferencing on the rise - use for Marketing, Sales and Networking
- marketing
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Talk
Nov 5, 2020
PAKCon 2020: Designing the future of digital payments: Why the pace of change is accelerating
- Investment
- Strategy
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Talk
Nov 5, 2020
PAKCon 2020: Technology disrupts the world. How to invest in tech in financial markets
- Investment
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Podcast
Oct 16, 2020
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PAP#097
Enabling scalability of your marketing automations: GPredictive & CrossEngage join forces
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Oct 9, 2020
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PAP#096
Virtual conferencing on the rise - use for Marketing, Sales and Networking
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Article
Aug 14, 2020
Are you a data exhibitionist? why you should protect your sensitive ports
- Security
- databases
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Article
Aug 3, 2020
Navigating the landscape of B2B marketing tools
- marketing technology
- CRMs
- lead generation
- B2B marketing
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Article
Jul 25, 2020
We want to make data orchestration more accessible for startups
- data orchestration
- distributed systems
- herbie
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Jul 3, 2020
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PAP#092
Wonderbly - Building a tech-enabled, global publishing business with personalized books
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May 7, 2020
How we set up a production CI workflow with GitHub actions
- continuous integration
- GitHub Actions
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May 1, 2020
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PAP#088
A Closer Look Into Programmatic Advertising, Audience Segmentation and Campaign Targeting
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Article
Apr 9, 2020
Open source worse practices? Serverless Inc. as an example of what can go wrong
- backend development
- open source
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Article
Mar 13, 2020
Beginning a G Suite integration — what to prepare before you start coding
- backend development
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Mar 7, 2020
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PAP#086
Paranoia is healthy! (when it's about data security)
- Date
- 2020-03-07
- Location
- Start
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Article
Feb 21, 2020
Developing a greenfield project for a PropTech start-up in stealth mode
- backend development
- Proptech
- frontend development
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Podcast
Feb 8, 2020
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PAP#084
Changing an established industry step by step - Laserhub's pragmatic approach to industry 4.0
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Article
Jan 13, 2020
I just discovered Python’s f-Strings and I love ’em already!
- Programming
- Python
- String formatting
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Article
Jan 6, 2020
Electronic Theatre: investing in technology which truly connects us
- Virtual reality
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Article
Jan 3, 2020
Don’t treat developers like mindless pawns — share your business strategy!
- Developer Productivity
- Strategy
- Management
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Article
Dec 9, 2019
Do you monitor how third-party apps use your SaaS accounts? You should…
- G suite
- Saas
- Sysadmin
- Security
- Oauth
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Dec 6, 2019
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PAP#079
End-to-end testing at scale @ Project A Knowledge Conference 2019
- Ventures
- Marketing
- Data
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Nov 15, 2019
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PAP#077
DDD Ecosystems & Communications over Distributed Systems @ Project A Knowledge Conference 2019
- Venture
- Marketing
- Data
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Article
Nov 14, 2019
Digital Care Act: Is Germany now ready for #DigitalHealth?
- Healthcare
- Digital Health
- Innovation
- Germany
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Nov 8, 2019
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PAP#076
Challenges of recruiting in tech and attracting the best talent
- Ventures
- Marketing
- Data
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Article
Nov 4, 2019
How we used an NGINX traffic split to run a stress-free website migration
- Nginx
- Replatforming
- Traffic Optimization
- Load Testing
- Website Traffic
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Nov 1, 2019
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PAP#075
Uncomplicated Marketing Automation Systems @ Project A Knowledge Conference 2019
- Innovation
- Venture
- Data
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Oct 18, 2019
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PAP#073
Engineering 101: Dependency Injection in JavaScript @ Project A Knowledge Conference 2019
- Javascript
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Oct 4, 2019
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PAP#071
Nobody cares about you! Five hard truths every entrepreneur has to learn about Communication @ Project A Knowledge Conference 2019
- Communication
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Video
Sep 27, 2019
PAKCon 2019 – 6 Rules for Building Performing Companies
- Date
- 2019-09-27
- Location
- Start
- Operations
- Organisation Building
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Video
Sep 27, 2019
PAKCon 2019 – Personal Branding & Personified Marketing
- Date
- 2019-09-27
- Location
- Start
- Branding
- Marketing
- Personal Brand
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Video
Sep 27, 2019
PAKCon 2019 – The Ugly Truth About Venture Capital
- Date
- 2019-09-27
- Location
- Start
- venture capital
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Video
Sep 27, 2019
PAKCon 2019 - Opening & How to make your company more diverse
- Date
- 2019-09-27
- Location
- Start
- pakcon 2019
- knowledge conference
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Video
Sep 27, 2019
PAKCon 2019 – Remote Work: How To Manage A Global Organization
- Date
- 2019-09-27
- Location
- Start
- HR
- remote work
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Video
Sep 27, 2019
PAKCon 2019 – Corporates & Startups 2019 - Opportunities and best practices
- Date
- 2019-09-27
- Location
- Start
- Startups
- Strategy
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Video
Sep 27, 2019
PAKCon 2019 – Market Research: From Data to Impact
- Date
- 2019-09-27
- Location
- Start
- Strategy
- Market Research
- Data
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Video
Sep 27, 2019
PAKCon 2019 – How to sync your B2B marketing & sales activities
- B2B
- B2B sales
- Sales
- B2B marketing
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Article
Sep 24, 2019
10 Indicators That Your Startup Needs a Data Warehouse
- Data Warehouse
- Data Science
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Sep 6, 2019
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PAP#067
Let’s Talk about Gender - A discussion about gender non-binary inclusion in recruiting & in the workplace
- LGBTQ
- Non binary
- Gender
- Diversity
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Article
Sep 6, 2019
Gender Roles are Dead: A Non-Binary Gender Onboarding
- Diversity
- Non binary
- Gender
- LGBTQ
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Podcast
Aug 23, 2019
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PAP#065
Business Intelligence: What is BI and when do you need it?
- Data
- Data Warehouse
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Article
Aug 21, 2019
TMP, AMADEUS, SABRE, Webtool 1, 2, 3 — Our challenges along the Trendtours Journey
- DevOps
- Tech
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Article
Aug 9, 2019
Vert.x — Learnings about a reactive framework
- Node Js
- Vert.x
- Reactive Programming
- Spring Boot
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Aug 9, 2019
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PAP#063
Growth Marketing: Does my business need a Growth Team?
- Growth
- Growth Marketing
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Podcast
Jun 28, 2019
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PAP#057
Die Anwendung neuropsychologischer Erkenntnisse auf die Unternehmenskommunikation
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May 31, 2019
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PAP#053
How important is applied AI for the positioning of a company in the travel space?
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Article
May 31, 2019
Voice technology is a hype — for now…
- Smart speaker
- Artificial Intelligence
- Voice search
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Article
May 29, 2019
How to Strategically Build and Measure a Brand the 80/20 Way
- Branding
- Brand Strategy
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May 24, 2019
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PAP#052
Combining Sales & Marketing Activities to Master Lead Generation @b2b Marketing & Sales Day
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Article
May 24, 2019
Lampenwelt: How they used Mara to build a Data Warehouse
- Big data
- Data
- Business Intelligence
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Podcast
May 10, 2019
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PAP#050
The Dixa Sales Playbook - 5 factors to consider for a successful sale @b2b Marketing & Sales Day
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A
Video
Apr 10, 2019
PAK Con 2018: How to Turn Amazon From Your Enemy Into Your Friend
- Marketplace
- Amazon
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A
Video
Apr 5, 2019
PAK Con 2018: Leveraging Chatbots for Improving Business Outcomes
- Growth
- Growth Marketing
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A
Video
Mar 19, 2019
PAK Con 2018: Executing on Attributed Marketing Data: Why few seem to do it - and how to solve it
- Marketing
- Data
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Article
Feb 28, 2019
Lampenwelt: Attracting a Younger Audience Through Social Media
- Influencer marketing
- Facebook marketing
- Social media marketing
- Return on ad spend
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Podcast
Feb 1, 2019
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PAP#036
Durch Online Location Marketing Offline Traffic generieren - Warum ist das relevant?
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Jan 11, 2019
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PAP#033
Building high-performing data teams from scratch - with Henk Smit, Catawiki
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Article
Dec 17, 2018
All Eyes on Chris, Teamlead Frontend Engineering at Project A
- Frontend engineering
- Team
