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May 10, 2021

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From Goods to Good Title Image

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May 6, 2021

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Strategic Turns in Brand Management and their Implications for Startups

From Goods to Good

    All Eyes On Marie-Theres and Niusha

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    Apr 15, 2021

    All Eyes On Marie-Theres and Niusha

    • talents
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    Mar 12, 2021

    The Brand-Market-Fit

    • Brand Strategy
    • Branding
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    Mar 4, 2021

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    Keep it simple and save yourself some money.

    Hey, tech startups — you don’t need to build the perfect company website

      web PAP#105 Anastasia Qunomedical Sophie

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      Feb 26, 2021

      How to crack the healthcare market one patient at a time

      • Healthcare
      • digital health
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      Jan 7, 2021

      Startups and Brands

      • Startups
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      Dec 11, 2020

      Hiring the right PMs

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        Dec 2, 2020

        Why we invested in Voi (again)...

        • Insights
        • Startups
        • Venture
        • Venture capital
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        Nov 19, 2020

        How to increase your startup’s awareness through personal branding

        • Personal Brand
        • Branding
        • Brand Strategy
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        Nov 12, 2020

        Collaboration tools: from watercooler to workflow

        • productivity
        • tool landscape
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        Nov 6, 2020

        3 Challenges & 4 opportunities in cold mailing

        • CRM
        • email marketing
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        Nov 5, 2020

        PAKCon 2020: The self-taught CTO

        • Software development
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        Nov 5, 2020

        PAKCon 2020: Rethinking HR in times of Covid19

        • Talent acquisition
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        Nov 1, 2020

        Project A Knowledge Conference 2020 Recap

        • Communication
        • Branding
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        Oct 23, 2020

        Getting started in Product is hard

        • project management
        • career
        • product
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        Sep 11, 2020

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        PAP#095

        The Science of Scaling

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          Aug 3, 2020

          Navigating the landscape of B2B marketing tools

          • marketing technology
          • CRMs
          • lead generation
          • B2B marketing
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          Jul 25, 2020

          We want to make data orchestration more accessible for startups

          • data orchestration
          • distributed systems
          • herbie
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          May 29, 2020

          What’s the best way to manage Helm charts?

          • backend development
          • DevOps
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          May 12, 2020

          Using GitHub Actions to deploy to Kubernetes

          • continuous delivery
          • GitHub Actions
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          May 7, 2020

          How we set up a production CI workflow with GitHub actions

          • continuous integration
          • GitHub Actions
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          Apr 17, 2020

          Server-side tracking: surprisingly easy

          • tracking
          • analytics
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          Apr 8, 2020

          From Scrum to Shape Up: A tale of catharsis

          • shape up
          • agile
          • scrum
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          Mar 7, 2020

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          PAP#086

          Paranoia is healthy! (when it's about data security)

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            Feb 28, 2020

            AWS Elastic Beanstalk: when NOT to use it

            • backend development
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            Feb 21, 2020

            Developing a greenfield project for a PropTech start-up in stealth mode

            • backend development
            • Proptech
            • frontend development
            Image > Why we invested in Unmind

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            Feb 14, 2020

            Why we invested in Unmind

            • venture capital
            • mental health
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            Jan 22, 2020

            How to name your next open source project

            • open source
            • naming
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            Jan 20, 2020

            All eyes on Carl

            • sales
            • traineeships
            • career
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            Jan 17, 2020

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            PAP#082

            A closer look into Account Based Marketing

            • Marketing
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            Article

            Jan 15, 2020

            Why we invested in Anyline

            • machine learning
            • OCR
            • AI
            • venture capital
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            Jan 14, 2020

            On the way to scalability

            • performance marketing
            • digital health
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            Jan 13, 2020

            I just discovered Python’s f-Strings and I love ’em already!

            • Programming
            • Python
            • String formatting
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            Jan 3, 2020

            The Italian Tech Ecosystem

            • Venture capital
            • Technology
            • Ecosystem
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            Jan 3, 2020

            Don’t treat developers like mindless pawns — share your business strategy!

            • Developer Productivity
            • Strategy
            • Management
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            Dec 6, 2019

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            PAP#079

            End-to-end testing at scale @ Project A Knowledge Conference 2019

            • Ventures
            • Marketing
            • Data
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            Nov 14, 2019

            Digital Care Act: Is Germany now ready for #DigitalHealth?

            • Healthcare
            • Digital Health
            • Innovation
            • Germany
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            Nov 8, 2019

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            PAP#076

            Challenges of recruiting in tech and attracting the best talent

            • Ventures
            • Marketing
            • Data
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            Nov 4, 2019

            How we used an NGINX traffic split to run a stress-free website migration

            • Nginx
            • Replatforming
            • Traffic Optimization
            • Load Testing
            • Website Traffic
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            Oct 11, 2019

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            PAP#072

            Who needs QA?

            • QA
            PAKCon 2019 – 6 Rules for Building Performing Companies Header Image

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            Sep 27, 2019

            PAKCon 2019 – 6 Rules for Building Performing Companies

            Date
            2019-09-27
            Location
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            • Operations
            • Organisation Building
            PAKCon 2019 – Personal Branding & Personified Marketing – Header Image

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            Video

            Sep 27, 2019

            PAKCon 2019 – Personal Branding & Personified Marketing

            Date
            2019-09-27
            Location
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            • Branding
            • Marketing
            • Personal Brand
            PAKCon 2019 – The Ugly Truth About Venture Capital

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            Sep 27, 2019

            PAKCon 2019 – The Ugly Truth About Venture Capital

            Date
            2019-09-27
            Location
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            • venture capital
            PAKCon 2019 – Dos & Don'ts of Venture Debt – Header Image

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            Sep 27, 2019

            PAKCon 2019 – Dos & Don'ts of Venture Debt

            • venture capital
            Project A Knowledge Conference 2019 - Opening – Title Image

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            Sep 27, 2019

            PAKCon 2019 - Opening & How to make your company more diverse

            Date
            2019-09-27
            Location
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            • pakcon 2019
            • knowledge conference
            PAKCon 2019 Placeholder Image

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            Sep 27, 2019

            PAKCon 2019 – Remote Work: How To Manage A Global Organization

            Date
            2019-09-27
            Location
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            • HR
            • remote work
            PAKCon 2019 – Corporates & Startups 2019 – Header Image

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            Sep 27, 2019

            PAKCon 2019 – Corporates & Startups 2019 - Opportunities and best practices

            Date
            2019-09-27
            Location
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            • Startups
            • Strategy
            PAKCon 2019 – Market Research: From Data to Impact Header

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            Sep 27, 2019

            PAKCon 2019 – Market Research: From Data to Impact

            Date
            2019-09-27
            Location
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            • Strategy
            • Market Research
            • Data
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            Sep 27, 2019

            PAKCon 2019 Recap

            Date
            2019-09-27
            Location
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            • Event
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            Sep 27, 2019

            PAKCon 2019 – Impacting Organisations Through Data

            Date
            2019-09-27
            Location
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            • Data
            PAKCon 2019 – How to sync your B2B marketing & sales activities Header Image

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            Sep 27, 2019

            PAKCon 2019 – How to sync your B2B marketing & sales activities

            • B2B
            • B2B sales
            • Sales
            • B2B marketing
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            Sep 27, 2019

            PAKCon 2019 – Daring to do the unscalable

            • Startups
            • Growth
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            Sep 24, 2019

            10 Indicators That Your Startup Needs a Data Warehouse

            • Data Warehouse
            • Data Science
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            Sep 20, 2019

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            PAP#069

            A Podcast about podcasting: 5 things to have in mind

            • Communication
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            Sep 20, 2019

            All eyes on Patrick, Aiger & Emanuel

            • Software development
            • Sysadmin
            • IT
            • Team
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            Sep 13, 2019

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            PAP#068

            Targeting 2.0

            • Communication
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            Sep 6, 2019

            Gender Roles are Dead: A Non-Binary Gender Onboarding

            • Diversity
            • Non binary
            • Gender
            • LGBTQ
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            Aug 30, 2019

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            PAP#066

            Comtravo: A discussion about serverless setups

            • Serverless
            • IT
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            Podcast

            Aug 23, 2019

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            PAP#065

            Business Intelligence: What is BI and when do you need it?

            • Data
            • Data Warehouse
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            Article

            Aug 20, 2019

            All eyes on Jarmila and Szilvia

            • Talent acquisition
            • HR
            • Team
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            Aug 19, 2019

            Building Sales Heroes

            • Sales
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            Aug 16, 2019

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            PAP#064

            How to Build and Measure a Brand the Lean Way

            • Branding
            • Brand Strategy
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            Aug 9, 2019

            Vert.x — Learnings about a reactive framework

            • Node Js
            • Vert.x
            • Reactive Programming
            • Spring Boot
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            Aug 9, 2019

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            PAP#063

            Growth Marketing: Does my business need a Growth Team?

            • Growth
            • Growth Marketing
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            Podcast

            Aug 2, 2019

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            PAP#062

            Challenging the Blue Giant @ Social Ads Meetup

            • Display Marketing
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            Jul 16, 2019

            Tap, Tap, Trade… Why we invested in Trade Republic

            • Trading
            • Fintech
            • Finance
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            Jul 9, 2019

            Use Data and Think One Step Ahead — Data Days 2019

            • Business Intelligence
            • Data
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            Jun 17, 2019

            Why we invested in Carl Finance

            • SMB
            • Mergers and acquisitions
            • Fintech
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            May 31, 2019

            Voice technology is a hype — for now…

            • Smart speaker
            • Artificial Intelligence
            • Voice search
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            Article

            May 24, 2019

            Lampenwelt: How they used Mara to build a Data Warehouse

            • Big data
            • Data
            • Business Intelligence
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            May 10, 2019

            Uber, a history: from 2008 to IPO

            • Uber
            • Insights
            • Mobility
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            May 2, 2019

            All eyes on Migle

            • Display Marketing
            • Marketing
            • UX
            • Team
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            Article

            Apr 18, 2019

            Why we invested in Laserhub

            • B2B
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            Mar 29, 2019

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            PAP#044

            Insights into a Startup's CTO life

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              Mar 4, 2019

              Why we invested in Voi

              • Tech
              • Mobility
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              Article

              Feb 28, 2019

              Lampenwelt: Attracting a Younger Audience Through Social Media

              • Influencer marketing
              • Facebook marketing
              • Social media marketing
              • Return on ad spend
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              Article

              Feb 22, 2019

              Why we invested in Casavo

              • Proptech
              • Real Estate
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              Article

              Feb 8, 2019

              Why we invested in Dixa

              • CRM
              • Saas
              how-to-migrate-from-pipedrive-to-salesforce-1dae8461c12f

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              Jan 15, 2019

              How to migrate from Pipedrive to Salesforce

              • Python
              • CRM data migration
              • Salesforce
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              Dec 21, 2018

              ·

              PAP#032

              Make innovation happen

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                Article

                Dec 17, 2018

                All Eyes on Chris, Teamlead Frontend Engineering at Project A

                • Frontend engineering
                • Team
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                Sep 21, 2018

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                PAP#027

                Als BWLer eine Tech Company gründen

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                  Jul 12, 2018

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                  PAP#023

                  The Business Value of Site Speed

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                    Jun 29, 2018

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                    PAP#022

                    DSGVO - Abgemahnt, was nun?

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                      Apr 20, 2018

                      ·

                      PAP#017

                      So funktioniert Live Marketing

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                        Feb 23, 2018

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                        PAP#013

                        Das perfekte CRM-Setup für Startups

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                          Dec 15, 2017

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                          PAP#009

                          The Future of Business Intelligence

                            pap008

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                            Dec 1, 2017

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                            PAP#008

                            How to build a data-driven business

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                              Sep 29, 2017

                              ·

                              PAP#001

                              Äpfel und Investments