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Knowledge

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Article

Apr 18, 2023

Take one: How to Grow as a Leader

Startups
Management
leadership

Read

Article

Apr 13, 2023

How can corporate startups solve the critical fundraising issue?

corporate venture building

Read

Article

Apr 12, 2023

All Eyes on Marie-Claire

How Can Customer Success Save You from Knockout?

Read

Article

Mar 30, 2023

Avoid The Risk: Let Customer Success Save You From a Knockout

Customer Success
Growth

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Video

Mar 29, 2023

How to do marketing for startups in times of recession

Read

Article

Mar 21, 2023

Keep Your Cloud Under Control: Infrastructure Best Practices

DevOps
cybersecurity

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Video

Mar 15, 2023

Waterfall methodology, explained

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Article

Mar 7, 2023

What Makes a Good CTO?

Management
leadership

Read

Article

Mar 6, 2023

Recruiting Trends: 80% Prefer Hybrid Work Setup

recruiting
remote work

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Video

Mar 1, 2023

When to hire a Chief of Staff for your startup?

christina-wocintechchat-com-LQ1t-8Ms5PY-unsplash

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Article

Feb 28, 2023

How to Navigate Difficult Conversations with your Co-founder

Startups
Founders

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Article

Feb 21, 2023

Everything you need to know before going global

frontend development

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Video

Feb 15, 2023

Data Strategy: when do you need it for your startup?

Read

Article

Feb 13, 2023

Time audit for founders: 4 steps to balance your priorities and maximize productivity

Founders
Management

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Article

Feb 8, 2023

Should VCs stop shunning investments in DefenseTech?

defense
Investment

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Article

Feb 7, 2023

To Monolith or Not to Monolith?

Software development
Startups

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Article

Feb 3, 2023

All Eyes on David

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Video

Feb 1, 2023

Solutions to a cookie-less future: is performance marketing dead?

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Article

Jan 20, 2023

Goodbye bad habits, hello new you!

Read

Article

Jan 19, 2023

Systemizing Product-Market Fit

Watch

Video

Jan 17, 2023

Brand intelligence: Let Your Data Transform Your Branding Activities

Brand Strategy
Data

Read

Article

Jan 10, 2023

Engineer your engineering team

Software development
productivity
open source

Watch

Video

Jan 3, 2023

RACI Matrix: 4 rules you have to follow

project management

Set and measure the right OKRs for developers

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Article

Dec 26, 2022

Set and measure the right OKRs for developers

Developer Productivity
Software development

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Video

Dec 13, 2022

How should startups kick off their marketing?

Marketing

Trade Republic is among the highest-valued private FinTech companies in Europe (Photo: Trade Republic)

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Article

Dec 6, 2022

How we helped build a 5x unicorn: Supporting Trade Republic

Software development
frontend development
backend development

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Podcast

Nov 30, 2022

PAP#154

Growing up the funnel

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Article

Nov 22, 2022

Conway’s Law in Action

Software development
Organisation Building

100-Viola-211204-by-Chris-Marxen-Headshots-Berlin web 16 9

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Article

Nov 18, 2022

Corporate Venture Building: Six prerequisites for success

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Video

Nov 15, 2022

Strategy is overrated | Strategy vs Tactics

project management

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Podcast

Nov 9, 2022

PAP#153

42 answers: Malte Bedürftig from JoinImpact

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Article

Nov 8, 2022

The sysadmin diaries

sysadmin
Team

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Article

Nov 1, 2022

5 signs you need a QA specialist

Product

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Podcast

Oct 31, 2022

PAP#152

From Zero to One: Learnings From the First Steps in a Founding Journey

Founders

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Podcast

Oct 26, 2022

PAP#151

42 answers: Sven Lackinger from Sastrify

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Article

Oct 26, 2022

Our Top Ten Sessions at PAKCon 2022

knowledge conference

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Article

Oct 25, 2022

When life gives you no VC money, make lemonade

Management
venture capital

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Podcast

Oct 19, 2022

PAP#150

42 answers: Alex Melzer from Zolar

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Podcast

Oct 12, 2022

PAP#149

42 answers: Till Faida from eyeo

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Video

Oct 11, 2022

You need these steps to build your data infrastructure

Data

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Oct 5, 2022

PAP#148

42 answers: Emilia Theye from clare&me

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Article

Oct 4, 2022

Mind the gap between Title and Role

Management
career

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Sep 28, 2022

PAP#147

42 answers: Jochen Engert from Flix

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Podcast

Sep 23, 2022

PAP#146

42 answers: Kimberly Breuer from Likeminded

Founders

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Article

Sep 23, 2022

The secret to successful exit: Software audit

Startups
Software development
open source

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Podcast

Sep 16, 2022

PAP#145

42 answers: David Nothacker from sennder

Founders

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Article

Sep 15, 2022

Why we invested in Valve

Saas

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Article

Sep 12, 2022

All Eyes on Charlotte

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Article

Sep 9, 2022

Meet our new Principal, Mey!

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Article

Sep 7, 2022

Backing Netspeak Games and building the Operational (Gaming) VC

Investment

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Podcast

Sep 7, 2022

PAP#144

42 answers: Henryk Seeger from GNIW

Founders

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Article

Sep 6, 2022

Forget the CLI — How to Master Git in the IDE

Software development
Developer Productivity

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Podcast

Aug 31, 2022

PAP#143

42 answers: Verena Hubertz from Kitchen Stories

Founders

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Video

Aug 30, 2022

Digital Product Management explained in 6 minutes

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Podcast

Aug 24, 2022

PAP#142

42 answers: Kristina Prokop from Eyeota

Founders

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Article

Aug 24, 2022

Stop guestimating — measure development KPIs

Management
Developer Productivity

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Article

Aug 17, 2022

Tracking Changes in a Data Warehouse

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Podcast

Aug 12, 2022

PAP#141

42 answers: Boris Lokschin from Spryker

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Article

Aug 10, 2022

GitHub Copilot will (not) take your job

AI
Software development
Developer Productivity

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Podcast

Aug 9, 2022

PAP#140

“What got us here won’t get us there”: How revenue operations help you scale

Growth

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Podcast

Aug 2, 2022

PAP#139

42 answers: Steffen Kiedel from Superlist

Founders

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Podcast

Jul 29, 2022

PAP#138

42 answers: Caroline Weimann from JoinPolitics

Founders

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Article

Jul 28, 2022

The real cost of code debt

Management
Software development

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Video

Jul 26, 2022

What is an operational Venture Capital firm?

KS pap137 flo simon uRaul marketing update

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Podcast

Jul 22, 2022

PAP#137

Supporting our Portfolio Companies during the Economic Crisis

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Article

Jul 13, 2022

5 Biggest Content Fails — and How You Can Avoid Them

Read

Article

Jul 11, 2022

Unleash your inner SRE: What you gain when developers deploy to production?

DevOps
Developer Productivity

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Podcast

Jul 1, 2022

PAP#136

42 answers: Anna Alex from Planetly

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Video

Jun 29, 2022

Waterfall vs Agile: when to choose ONE over the other?

Listen

Podcast

Jun 17, 2022

PAP#135

The journey from 0 to 1 billion: Meet Project A Fund IV

venture capital

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Podcast

Jun 3, 2022

PAP#134

42 answers: Hans Scheffer from Helloprint

Founders

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Article

Jun 1, 2022

Show me your calendar, and I’ll tell you who you are

Management

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Video

May 30, 2022

Start with what: Why Simon Sinek's Golden Circle is not a silver bullet for all brands

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Podcast

May 27, 2022

PAP#133

42 answers: Dr. Sophie Chung

Founders
Healthcare

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Podcast

May 25, 2022

PAP#132

Scaling your organisation successfully: Learnings from Zalando, N26, and Uber

Talent acquisition

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Article

May 17, 2022

All Eyes on Natalia

Team
Design

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Podcast

May 13, 2022

PAP#131

42 answers: Lubomila Jordanova

ESG
Founders

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Article

May 10, 2022

Don’t let your Node down: Handle dependency hell, supply chain attacks, and performance issues

frontend development
Security
open source

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Talk

May 6, 2022

PAP#130

42 answers: Philipp Glöckner

Founders

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Podcast

Apr 29, 2022

PAP#129

Fail Faster - Running Experiments with your digital product

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Podcast

Apr 22, 2022

PAP#128

42 answers: Benedict Kurz

Founders

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Article

Apr 21, 2022

Introducing our new Partner Christoph Rösler

Investment
Team

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Podcast

Apr 19, 2022

PAP#127

42 answers: Markus Wübben

Founders

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Article

Apr 11, 2022

Meet our new Principal Mila!

Team
Investment

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Podcast

Apr 8, 2022

PAP#126

Pricing as a validation for product-market-fit

Growth
Product

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Article

Apr 5, 2022

Our Investment in ExpressGroup

Investment

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Podcast

Apr 1, 2022

PAP#125

42 answers: Pia Frey

Founders

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Podcast

Mar 26, 2022

PAP#124

42 answers: Lina Arnold

Founders

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Article

Mar 25, 2022

All Eyes on Moritz

Team

Read

Article

Mar 18, 2022

Using AWS EC2 Elastic Beanstalk? Give Yourself Some Credit

backend development

Read

Article

Mar 3, 2022

Meet Sam Cash, Partner at Project A

Team
Investment

Read

Article

Feb 23, 2022

Run an E-Commerce App on Google Sheets

Google
backend development
frontend development

Read

Article

Feb 17, 2022

The Court Says, Don’t Use Google Fonts

frontend development
Google

Read

Article

Feb 16, 2022

Five steps to turn visitors into customers

Marketing

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Podcast

Feb 4, 2022

PAP#123

Generalist vs. Specialist - How to start your Career

Talent acquisition

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Article

Jan 24, 2022

All Eyes on Steffi

Team

Read

Article

Jan 21, 2022

Is the SDR model the right growth lever for your business?

sales

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Podcast

Jan 17, 2022

PAP#122

Digitization of the art market

Read

Article

Dec 17, 2021

Talking is silver, listening is gold — Podcasts and Brand Awareness

Communication

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Article

Dec 17, 2021

All Eyes on Thuy-Ngan

Read

Article

Dec 14, 2021

A contrarian approach to autonomous driving — our investment in Vay

Mobility

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Podcast

Dec 13, 2021

PAP#121

Closing the experience gap through conversational commerce

eCommerce

Read

Article

Dec 7, 2021

Why you need a Sales Engagement Platform

sales

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Podcast

Nov 26, 2021

PAP#120

Data, Dev Tools, Open Source: Why Project A is doubling down on software infrastructure

software infrastructure
Investment

Read

Article

Nov 23, 2021

Delivering a feeling of home — our investment in Yababa

eCommerce

Read

Article

Nov 2, 2021

What front-end engineers should know about user tracking

frontend development
developer

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Podcast

Oct 29, 2021

PAP#119

Finding your first 100 customers that love you

Growth

Read

Article

Oct 21, 2021

It’s all about relevance — Why PR for your startup matters

public relations

Read

Article

Oct 20, 2021

(re)Building the modern finance tech stack

Fintech
Finance

Read

Article

Oct 11, 2021

What should startups consider when outsourcing engineering work?

developer
Management
recruiting

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Podcast

Oct 8, 2021

PAP#118

Product Strategies

Product

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Article

Oct 6, 2021

Where’s My Metaverse?

Gaming

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Podcast

Sep 30, 2021

PAP#117

Unpacking Brand Value

Branding
Brand Strategy

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Podcast

Sep 10, 2021

From operator to Lightspeed, with Paul Murphy

Investment

All Eyes On Valeria and Caro Header Image

Read

Article

Aug 11, 2021

All Eyes On: Valeria and Caro

Talent acquisition
Culture
recruiting
Team

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Podcast

Jul 1, 2021

Creating the next generation of education apps

EdTech

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Podcast

Jun 22, 2021

The evolution of first round investing in Europe

Investment

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Podcast

Jun 11, 2021

PAP#113

Continuous Product Discovery Habits

Product

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Article

Jun 9, 2021

Too early? Never! Why we love seed investments.

Seed

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Podcast

May 31, 2021

Welcoming Jack to Project A and doubling down on European seed

Investment

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Podcast

May 25, 2021

PAP#111

Brand Growth: What to keep in mind

Brand Strategy

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Podcast

May 13, 2021

BTS: from first contact to term sheet at Project A

Investment

Read

Article

May 12, 2021

Why We Invested in Quix.ai

Data

Read

Article

May 10, 2021

Meet our new CMO, Thuy-Ngan!

leadership
Marketing
Project A
Team

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Podcast

May 7, 2021

US go-to-market strategy for European scale-ups

scale up

Read

Article

May 6, 2021

From Goods to Good

Marketing
Branding

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Podcast

Apr 30, 2021

PAP#108

Crafting Communication in Companies

product

Read

Article

Apr 15, 2021

All Eyes On Marie-Theres and Niusha

talents

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Podcast

Apr 1, 2021

Proving your money’s worth - measuring marketing impact

Marketing

Read

Article

Mar 19, 2021

Agile for Startups: Use Scrum as a toolbox, not a doctrine

Listen

Podcast

Mar 12, 2021

PAP#106

The Brand-Market-Fit

Brand Strategy
Branding

Read

Article

Mar 4, 2021

Hey, tech startups — you don’t need to build the perfect company website

Tech
Website

Read

Article

Mar 1, 2021

Announcing our newest Principal: Enrico Mellis

Investment

web PAP#105 Anastasia Qunomedical Sophie

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Podcast

Feb 26, 2021

PAP#105

How to crack the healthcare market one patient at a time

Healthcare
digital health

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Podcast

Feb 12, 2021

PAP#104

Strong Product Organizations

Read

Article

Feb 9, 2021

When hiring a CTO, what qualities should you look for?

Listen

Podcast

Feb 8, 2021

PAP#102

How to turn your 2021 Sales Planning into Action & Revenue

Listen

Podcast

Jan 29, 2021

PAP#102

Social Branding & Selling for Everyone - From CEO to Account Executive

You are lazy and mediocre — fitness market deep dive Header Image

Read

Article

Jan 7, 2021

You are lazy and mediocre — A deep dive into the fitness market

fitness tech

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Podcast

Jan 7, 2021

Startups and Brands

Startups

Project A on Logistics: The challenge of our generation Header

Read

Article

Dec 22, 2020

Project A on Logistics: The challenge of our generation

logistics

Listen

Podcast

Dec 11, 2020

Hiring the right PMs

Read

Article

Dec 2, 2020

Why we invested in Voi (again)...

Insights
Startups
Venture
Venture capital

How to increase your startup’s awareness through personal branding | Header Image

Read

Article

Nov 19, 2020

How to increase your startup’s awareness through personal branding

Personal Brand
Product
Brand Strategy

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Podcast

Nov 19, 2020

From Contorion to Priceloop: Developing a data-driven pricing approach

Collaboration tools: from watercooler to workflow – Title Image

Read

Article

Nov 12, 2020

Collaboration tools: from watercooler to workflow

productivity
tool landscape

3 Challenges & 4 opportunities in cold mailing – Title Image

Read

Article

Nov 6, 2020

3 Challenges & 4 opportunities in cold mailing

CRM
email marketing

Watch

Talk

Nov 5, 2020

PAKCon 2020: Backstage with Jean de Bressy

marketing

0036 web Health Apps (DiGA) - how do they fit in the German healthcare system?

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Talk

Nov 5, 2020

PAKCon 2020: Health Apps (DiGA) - how do they fit in the German healthcare system?

digital health

0057 web Creative Technology - With A Twist

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Talk

Nov 5, 2020

PAKCon 2020: Creative Technology - With A Twist

Design

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Talk

Nov 5, 2020

PAKCon 2020: The self-taught CTO

Software development

0022 web The Five Pillars - How to Implement Salesforce in a grown and complex organization

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Talk

Nov 5, 2020

PAKCon 2020: The Five Pillars - How to Implement Salesforce in a grown and complex organization

sales

0009 web ESG , Impact Investing and how it affects VC-backed Companies

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Talk

Nov 5, 2020

PAKCon 2020: ESG , Impact Investing and how it affects VC-backed Companies

Investment

0023 web What does it take to make companies and events (like this one) diverse?

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Talk

Nov 5, 2020

PAKCon 2020: What does it take to make companies and events (like this one) diverse?

leadership

0003 web Winning international customers through the power of digital marketing

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Talk

Nov 5, 2020

PAKCon 2020: Winning international customers through the power of digital marketing

marketing

0011 web Using data to manage marketplace balance at scale

Watch

Talk

Nov 5, 2020

PAKCon 2020: Using data to manage marketplace balance at scale

Data

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Talk

Nov 5, 2020

PAKCon 2020: Startup Stage - Catawiki

Investment

Watch

Talk

Nov 5, 2020

PAKCon 2020: Backstage with Oscar Jazdowski

Investment

0014 web From Buzzword to Best Nights: Jägermeister's approach of purpose in marketing

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Talk

Nov 5, 2020

PAKCon 2020: From Buzzword to Best Nights: Jägermeister's approach of purpose in marketing

marketing

0004 web Google Trends for startups and investors Copy

Watch

Talk

Nov 5, 2020

PAKCon 2020: Introduction to Google for Startups

Investment
Strategy

0005 web Designing the future of digital payments: Why the pace of change is accelerating

Watch

Talk

Nov 5, 2020

PAKCon 2020: Designing the future of digital payments: Why the pace of change is accelerating

Investment
Strategy

0017 web Backstage with Peter Bakenecker

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Talk

Nov 5, 2020

PAKCon 2020: Backstage with Peter Bakenecker

Strategy

0018 web Backstage with Benjamin Ullrich

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Talk

Nov 5, 2020

PAKCon 2020: Backstage with Benjamin Ullrich

Legal

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Talk

Nov 5, 2020

PAKCon 2020: Backstage with Hubert Deutsch

sales

0020 web Challenges of Hypergrowth: Scaling a Data Team in 365 days

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Talk

Nov 5, 2020

PAKCon 2020: Challenges of Hypergrowth: Scaling a Data Team in 365 days

Data

0021 web How venture capital can help to bring people back together (#savethenight)

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Talk

Nov 5, 2020

PAKCon 2020: How venture capital can help to bring people back together (#savethenight)

Strategy

0024 web Scale a sustainable tech organisation in a hypergrowth phase

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Talk

Nov 5, 2020

PAKCon 2020: Scale a sustainable tech organisation in a hypergrowth phase

Tech

0027 web Backstage with Philipp Kloeckner

Watch

Talk

Nov 5, 2020

PAKCon 2020: Backstage with Philipp Kloeckner

marketing

0028 web Light at the end of the Funnel - Why it all starts with the full Customer Lifecycle in mind

Watch

Talk

Nov 5, 2020

PAKCon 2020: Light at the end of the Funnel - Why it all starts with the full Customer Lifecycle in mind

marketing

0032 web Virtual conferencing on the rise - use for Marketing, Sales and Networking

Watch

Talk

Nov 5, 2020

PAKCon 2020: Virtual conferencing on the rise - use for Marketing, Sales and Networking

marketing

0034 web Do beta politics! Why we need to support political entrepreneurs

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Talk

Nov 5, 2020

PAKCon 2020: Do beta politics! Why we need to support political entrepreneurs.

Investment

0037 web demistifying the marketing flywheel

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Talk

Nov 5, 2020

PAKCon 2020: Demystifying the Marketing Flywheel

marketing

0031 web Two M&As and a joint venture in less than a year—learnings from ramping up a Product organisation

Watch

Talk

Nov 5, 2020

Two M&As and a joint venture in less than a year—learnings from ramping up a Product organisation

product

Watch

Talk

Nov 5, 2020

PAKCon 2020: How to build a platform brand

Product

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Talk

Nov 5, 2020

PAKCon 2020: Backstage with Mark Roberge

sales

Watch

Talk

Nov 5, 2020

PAKCon 2020: Backstage with Philipp Werner and Dr. Florian Heinemann

marketing

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Talk

Nov 5, 2020

PAKCon 2020: From "Don't bother me with IT" to <Hello World/> within 36 hours: How the developHER initiative inspires women for tech

leadership

0044 web Sales Maturity Levels: How to assess where your organization is at

Watch

Talk

Nov 5, 2020

PAKCon 2020: Sales Maturity Levels: How to assess where your organization is at

sales

0045 web How user clusters helped us to finally understand our customers

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Talk

Nov 5, 2020

PAKCon 2020: How user clusters helped us to finally understand our customers

Data

0046 web Defining the strategic foundation to emerge from start-up to grown-up

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Talk

Nov 5, 2020

PAKCon 2020: Defining the strategic foundation to emerge from start-up to grown-up

Strategy

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Talk

Nov 5, 2020

PAKCon 2020: Backstage with Romanus Otte

sales

0060 web The hard thing about stealth mode

Watch

Talk

Nov 5, 2020

PAKCon 2020: The hard thing about the stealth mode: How to recruit a tech team with no product

recruiting

Watch

Talk

Nov 5, 2020

PAKCon 2020: Backstage with Hansi Hansmann

Investment

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Talk

Nov 5, 2020

PAKCon 2020: Backstage with Nina Reicke

Product

0053 web Backstage with Caroline Weimann and Philipp Husemann

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Talk

Nov 5, 2020

PAKCon 2020: Backstage with Caroline Weimann and Philipp Husemann

Investment

0058 web Forget everything you know - How sales actually works

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Talk

Nov 5, 2020

PAKCon 2020: Forget everything you know - How sales actually works

sales

0033 web From zero to hero: A marketing sophistication framework

Watch

Talk

Nov 5, 2020

PAKCon 2020: From zero to hero: A marketing sophistication framework

marketing

Watch

Talk

Nov 5, 2020

PAKCon 2020: Building a European real estate champion - how Casavo changes residential real estate one market at a time

Investment
Real Estate

Watch

Talk

Nov 5, 2020

Doppelgänger TechTalk Live-Podcast Recording

Marketing

0055 web Enable growth through data orchestration "

Watch

Talk

Nov 5, 2020

PAKCon 2020: Enable growth through data orchestration

backend development

Watch

Talk

Nov 5, 2020

PAKCon 2020: Backstage with Erik Siekmann

Marketing

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Talk

Nov 5, 2020

PAKCon 2020: Empowering everyone to take their financial investments into their own hands

Investment

Watch

Video

Nov 5, 2020

Winning the attention and hearts of the young audience: How to build a mass market brand

marketing

Watch

Talk

Nov 5, 2020

PAKCon 2020: Backstage with Tarek Müller

marketing

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Talk

Nov 5, 2020

PAKCon 2020: State of the German Internet

marketing

0039 web M&A as part of a startup's growth strategy

Watch

Talk

Nov 5, 2020

PAKCon 2020: M&A as part of a startup's growth strategy

Strategy

0015 web Backstage with Philipp Westermeyer

Watch

Talk

Nov 5, 2020

PAKCon 2020: Backstage with Philipp Westermeyer

marketing

Watch

Talk

Nov 5, 2020

PAKCon 2020: Backstage with Jonas Bailly

Product

0035 web Ballmer Peak: A Live Experiment (by M-Venture)

Watch

Talk

Nov 5, 2020

PAKCon 2020: Ballmer Peak: A Live Experiment (by M-Venture)

Tech

Watch

Talk

Nov 5, 2020

PAKCon 2020: Backstage with Nina Levchuk

Startups

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Talk

Nov 5, 2020

PAKCon 2020: The Project A Product School

product

0008 web Technology disrupts the world. How to invest in tech in financial markets

Watch

Talk

Nov 5, 2020

PAKCon 2020: Technology disrupts the world. How to invest in tech in financial markets

Investment

0007 web Rethinking HR in times of Covid19

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Talk

Nov 5, 2020

PAKCon 2020: Rethinking HR in times of Covid19

Talent acquisition

0006 web The mobility industry - a analysis of events, trends & business outlook

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Talk

Nov 5, 2020

PAKCon 2020: The mobility industry - a analysis of events, trends & business outlook

marketing

0002 web Google Trends for startups and investors

Watch

Talk

Nov 5, 2020

PAKCon 2020: Google Trends for startups and investors

marketing

0001 web Reaching your business goals with SEA automation

Watch

Talk

Nov 5, 2020

PAKCon 2020: Reaching your business goals with SEA automation

marketing

Watch

Talk

Nov 5, 2020

PAKCon 2020: Scaling Product Management

product

Watch

Video

Nov 1, 2020

Project A Knowledge Conference 2020 Recap

Communication
Product

Listen

Podcast

Oct 27, 2020

PAP#098

Digital Health in Deutschland - endlich der Patient im Fokus?

Getting started in Product is hard – Title Image

Read

Article

Oct 23, 2020

Getting started in Product is hard

project management
career
product

How 2020 has impacted how employers think about remote work – Title Image

Read

Article

Oct 21, 2020

How 2020 has impacted how employers think about remote work

Listen

Podcast

Oct 16, 2020

PAP#097

Enabling scalability of your marketing automations: GPredictive & CrossEngage join forces

Listen

Podcast

Oct 9, 2020

PAP#096

Virtual conferencing on the rise - use for Marketing, Sales and Networking

Listen

Podcast

Sep 11, 2020

PAP#095

The Science of Scaling

Read

Article

Aug 14, 2020

Are you a data exhibitionist? why you should protect your sensitive ports

Security
databases

Read

Article

Aug 3, 2020

Navigating the landscape of B2B marketing tools

marketing technology
CRMs
lead generation
B2B marketing

Listen

Podcast

Jul 31, 2020

PAP#094

42matters - Understanding app ecosystems through data

Read

Article

Jul 25, 2020

We want to make data orchestration more accessible for startups

data orchestration
distributed systems
herbie

Listen

Podcast

Jul 17, 2020

PAP#093

Sales for grown-ups - What it takes to succeed with your prospects

Listen

Podcast

Jul 3, 2020

PAP#092

Wonderbly - Building a tech-enabled, global publishing business with personalized books

Listen

Podcast

Jun 25, 2020

PAP#091

B2B Marketing: Selling to enterprises digitally

Listen

Podcast

Jun 9, 2020

PAP#090

The current state of local search and the challenges ahead

Read

Article

May 29, 2020

What’s the best way to manage Helm charts?

backend development
DevOps

Read

Article

May 12, 2020

Using GitHub Actions to deploy to Kubernetes

continuous delivery
GitHub Actions
backend development

Listen

Podcast

May 11, 2020

PAP#089

Building what really matters: Product Management

Read

Article

May 7, 2020

How we set up a production CI workflow with GitHub actions

continuous integration
GitHub Actions
backend development

website PAP#088 Kristina Prokop & Florian Heinemann - datas for marketing campaigns

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Podcast

May 1, 2020

PAP#088

A Closer Look Into Programmatic Advertising, Audience Segmentation and Campaign Targeting

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Article

Apr 30, 2020

This startup implemented virtual doctor’s visits — in a week

digital health

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Article

Apr 17, 2020

Server-side tracking: surprisingly easy

tracking
analytics

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Article

Apr 9, 2020

Open source worse practices? Serverless Inc. as an example of what can go wrong

backend development
open source

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Article

Apr 8, 2020

From Scrum to Shape Up: A tale of catharsis

shape up
agile
scrum

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Mar 22, 2020

PAP#087

Data-Driven Recruiting: How to track your candidate journey

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Article

Mar 13, 2020

How to sync user accounts with G Suite push notifications

backend development
G suite

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Article

Mar 13, 2020

Beginning a G Suite integration — what to prepare before you start coding

backend development
G suite

website pap086 data security martin stephan

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Mar 7, 2020

PAP#086

Paranoia is healthy! (when it's about data security)

Date: 2020-03-07
Location
Start

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Article

Feb 28, 2020

AWS Elastic Beanstalk: when NOT to use it

backend development

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Feb 22, 2020

PAP#085

How to build a Python data-driven platform for a PropTech startup

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Article

Feb 21, 2020

Developing a greenfield project for a PropTech start-up in stealth mode

backend development
Proptech
frontend development

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Article

Feb 14, 2020

Why we invested in Unmind

venture capital
mental health

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Feb 8, 2020

PAP#084

Changing an established industry step by step - Laserhub's pragmatic approach to industry 4.0

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Feb 1, 2020

PAP#083

Shape Up: Stop Running in Circles and Ship Work that Matters

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Article

Jan 22, 2020

How to name your next open source project

open source
naming

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Article

Jan 20, 2020

All eyes on Carl

sales
traineeships
career

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Jan 17, 2020

PAP#082

A closer look into Account Based Marketing

Marketing

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Article

Jan 15, 2020

Why we invested in Anyline

machine learning
OCR
AI
venture capital

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Article

Jan 14, 2020

On the way to scalability

performance marketing
digital health

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Article

Jan 13, 2020

I just discovered Python’s f-Strings and I love ’em already!

Programming
Python
String formatting

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Article

Jan 6, 2020

Electronic Theatre: investing in technology which truly connects us

Virtual reality

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Article

Jan 3, 2020

The Italian Tech Ecosystem

Venture capital
Technology
Ecosystem

dont-treat-developers-like-mindless-pawns-share-your-business-strategy-5125eb47ebef

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Article

Jan 3, 2020

Don’t treat developers like mindless pawns — share your business strategy!

Developer Productivity
Strategy
Management

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Dec 20, 2019

PAP#081

The BAD meetup: Product Analytics - First Test to Framework

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Dec 13, 2019

PAP#080

Do's and Don'ts of Venture Debt @ Project A Knowledge Conference 2019

do-you-monitor-how-third-party-apps-use-your-saas-accounts-you-should

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Article

Dec 9, 2019

Do you monitor how third-party apps use your SaaS accounts? You should…

G suite
Saas
Sysadmin
Security
Oauth

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Podcast

Dec 6, 2019

PAP#079

End-to-end testing at scale @ Project A Knowledge Conference 2019

Ventures
Marketing
Data

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Podcast

Nov 29, 2019

PAP#078

Digital Health - Design-driven product localisation in a regulated market @ Project A Knowledge Conference 2019

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Nov 15, 2019

PAP#077

DDD Ecosystems & Communications over Distributed Systems @ Project A Knowledge Conference 2019

Venture
Marketing
Data

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Article

Nov 14, 2019

Digital Care Act: Is Germany now ready for #DigitalHealth?

Healthcare
Digital Health
Innovation
Germany

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Podcast

Nov 8, 2019

PAP#076

Challenges of recruiting in tech and attracting the best talent

Ventures
Marketing
Data

how-we-used-nginx-traffic-splits-to-run-a-stress-free-website-migration

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Article

Nov 4, 2019

How we used an NGINX traffic split to run a stress-free website migration

backend development
Nginx
Traffic Optimization
Website Traffic

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Podcast

Nov 1, 2019

PAP#075

Uncomplicated Marketing Automation Systems @ Project A Knowledge Conference 2019

Innovation
Venture
Data

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Podcast

Oct 25, 2019

PAP#074

What is a “Chief of Staff” and why should you have one?

Growth

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Podcast

Oct 18, 2019

PAP#073

Engineering 101: Dependency Injection in JavaScript @ Project A Knowledge Conference 2019

Javascript

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Podcast

Oct 11, 2019

PAP#072

Who needs QA?

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Podcast

Oct 4, 2019

PAP#071

Nobody cares about you! Five hard truths every entrepreneur has to learn about Communication @ Project A Knowledge Conference 2019

Communication

PAKCon 2019 – The Ugly Truth About Venture Capital

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Video

Sep 27, 2019

PAKCon 2019 – The Ugly Truth About Venture Capital

Date: 2019-09-27
Location
Start

venture capital

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Video

Sep 27, 2019

PAKCon 2019 Recap

Date: 2019-09-27
Location
Start

Event

PAKCon 2019 – Impacting Organisations Through Data Header Image

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Video

Sep 27, 2019

PAKCon 2019 – Impacting Organisations Through Data

Date: 2019-09-27
Location
Start

Data

Project A Knowledge Conference 2019 - Opening – Title Image

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Video

Sep 27, 2019

PAKCon 2019 - Opening & How to make your company more diverse

Date: 2019-09-27
Location
Start

pakcon 2019
knowledge conference

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Video

Sep 27, 2019

PAKCon 2019 – Remote Work: How To Manage A Global Organization

Date: 2019-09-27
Location
Start

HR
remote work

PAKCon 2019 – Market Research: From Data to Impact Header

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Video

Sep 27, 2019

PAKCon 2019 – Market Research: From Data to Impact

Date: 2019-09-27
Location
Start

Strategy
Market Research
Data

PAKCon 2019 – 6 Rules for Building Performing Companies Header Image

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Video

Sep 27, 2019

PAKCon 2019 – 6 Rules for Building Performing Companies

Date: 2019-09-27
Location
Start

Operations
Organisation Building

PAKCon 2019 – Corporates & Startups 2019 – Header Image

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Video

Sep 27, 2019

PAKCon 2019 – Corporates & Startups 2019 - Opportunities and best practices

Date: 2019-09-27
Location
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Startups
Strategy

PAKCon 2019 – Personal Branding & Personified Marketing – Header Image

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Video

Sep 27, 2019

PAKCon 2019 – Personal Branding & Personified Marketing

Date: 2019-09-27
Location
Start

Product
Marketing
Personal Brand

PAKCon 2019 – How to sync your B2B marketing & sales activities Header Image

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Video

Sep 27, 2019

PAKCon 2019 – How to sync your B2B marketing & sales activities

B2B
B2B sales
Sales
B2B marketing

PAKCon 2019 – Dos & Don'ts of Venture Debt – Header Image

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Video

Sep 27, 2019

PAKCon 2019 – Dos & Don'ts of Venture Debt

venture capital

PAKCon 2019 – Daring to do the unscalable Header Imager

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Video

Sep 27, 2019

PAKCon 2019 – Daring to do the unscalable

Startups
Growth

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Podcast

Sep 27, 2019

PAP#070

The BAD meetup: Winning the E-Scooter Race with Data

Data

10-indicators-that-your-startup-needs-a-data-warehouse

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Article

Sep 24, 2019

10 Indicators That Your Startup Needs a Data Warehouse

Data Warehouse
Data Science

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Podcast

Sep 20, 2019

PAP#069

A Podcast about podcasting: 5 things to have in mind

Communication

all-eyes-on-patrick-aiger-emanuel-7fcb9b9503ca

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Article

Sep 20, 2019

All eyes on Patrick, Aiger & Emanuel

Software development
Sysadmin
IT
Team

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Podcast

Sep 13, 2019

PAP#068

Targeting 2.0

Communication

gender-roles-are-dead-a-non-binary-gender-onboarding

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Article

Sep 6, 2019

Gender Roles are Dead: A Non-Binary Gender Onboarding

Diversity
Non binary
Gender
LGBTQ

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Podcast

Sep 6, 2019

PAP#067

Let’s Talk about Gender - A discussion about gender non-binary inclusion in recruiting & in the workplace

LGBTQ
Non binary
Gender
Diversity

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Podcast

Aug 30, 2019

PAP#066

Comtravo: A discussion about serverless setups

Serverless
IT

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Podcast

Aug 23, 2019

PAP#065

Business Intelligence: What is BI and when do you need it?

Data
Data Warehouse

tmp-amadeus-sabre-webtool-1-2-3-our-challenges-along-the-trendtours-journey

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Article

Aug 21, 2019

TMP, AMADEUS, SABRE, Webtool 1, 2, 3 — Our challenges along the Trendtours Journey

DevOps
Tech

all-eyes-on-jarmila-and-szilvia-cd89e73fbee

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Article

Aug 20, 2019

All eyes on Jarmila and Szilvia

Talent acquisition
HR
Team

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Article

Aug 19, 2019

Building Sales Heroes

Sales

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Podcast

Aug 16, 2019

PAP#064

How to Build and Measure a Brand the Lean Way

Product
Brand Strategy

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Podcast

Aug 9, 2019

PAP#063

Growth Marketing: Does my business need a Growth Team?

Growth
Growth Marketing

vert-x-learnings-about-a-reactive-framework

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Article

Aug 9, 2019

Vert.x — Learnings about a reactive framework

Node Js
Vert.x
Reactive Programming
Spring Boot

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Aug 2, 2019

PAP#062

Challenging the Blue Giant @ Social Ads Meetup

Display Marketing

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Podcast

Jul 26, 2019

PAP#061

The current state of Voice Search: what businesses should know

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Podcast

Jul 19, 2019

PAP#060

The BAD meetup: Building Data-Driven Organisations

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Article

Jul 16, 2019

Tap, Tap, Trade… Why we invested in Trade Republic

Trading
Fintech
Finance

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Podcast

Jul 12, 2019

PAP#059

Rules for building a performing company

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Article

Jul 9, 2019

Use Data and Think One Step Ahead — Data Days 2019

Business Intelligence
Data

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Podcast

Jul 5, 2019

PAP#058

B2B Marketing: Finding the right marketing-mix, tool stack & team

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Podcast

Jun 28, 2019

PAP#057

Die Anwendung neuropsychologischer Erkenntnisse auf die Unternehmenskommunikation

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Podcast

Jun 21, 2019

PAP056

The BAD meetup: Marketing Attribution

why-we-invested-in-carl-finance-25fff2f10eb8

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Article

Jun 17, 2019

Why we invested in Carl Finance

SMB
Mergers and acquisitions
Fintech

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Podcast

Jun 14, 2019

PAP#055

Developments in b2b sales: How to cope with change

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Podcast

Jun 7, 2019

PAP#054

How Picnic conquered the Dutch food market

voice-technology-is-a-hype-for-now-c2ec70f03562

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Article

May 31, 2019

Voice technology is a hype — for now…

Smart speaker
Artificial Intelligence
Voice search

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Podcast

May 31, 2019

PAP#053

How important is applied AI for the positioning of a company in the travel space?

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Article

May 29, 2019

How to Strategically Build and Measure a Brand the 80/20 Way

Product
Brand Strategy

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Podcast

May 24, 2019

PAP#052

Combining Sales & Marketing Activities to Master Lead Generation @b2b Marketing & Sales Day

lampenwelt-how-they-used-mara-to-build-a-data-warehouse-45b2a87af90b

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Article

May 24, 2019

Lampenwelt: How they used Mara to build a Data Warehouse

Big data
Data
Business Intelligence

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Podcast

May 17, 2019

PAP#051

The Customer Decision Journey @b2b Marketing & Sales Day

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Article

May 10, 2019

Uber, a history: from 2008 to IPO

Uber
Insights
Mobility

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Podcast

May 10, 2019

PAP#050

The Dixa Sales Playbook - 5 factors to consider for a successful sale @b2b Marketing & Sales Day

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Podcast

May 3, 2019

PAP#049

Using LinkedIn for Lead Generation @b2b Marketing & Sales Day

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Article

May 2, 2019

All eyes on Migle

Display Marketing
Marketing
UX
Team

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Podcast

Apr 26, 2019

PAP#048

How to get Personal Branding right @b2b Marketing & Sales Day

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Podcast

Apr 19, 2019

PAP#047

From Product-Market Fit to Revenue Growth @b2b Marketing & Sales Day

why-we-invested-in-laserhub-f717e4f741c2

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Article

Apr 18, 2019

Why we invested in Laserhub

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Video

Apr 18, 2019

PAK Con 2018: Interview with Max Kersting, Co-Founder at Hyconic

Targeting
Scaling

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Podcast

Apr 12, 2019

PAP#046

Sales Compensation in a nutshell, Part 2: The moving parts

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Video

Apr 10, 2019

PAK Con 2018: How to Turn Amazon From Your Enemy Into Your Friend

Marketplace
Amazon

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Video

Apr 5, 2019

PAK Con 2018: Leveraging Chatbots for Improving Business Outcomes

Growth
Growth Marketing

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Podcast

Apr 4, 2019

PAP#045

Personalisierte Nachrichten - Chancen und Nebenwirkungen

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Podcast

Mar 29, 2019

PAP#044

Insights into a Startup's CTO life

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Article

Mar 29, 2019

All eyes on Christian, Senior Designer at Project A

UX
Design
Team

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Podcast

Mar 22, 2019

PAP#043

Investor Relations: Wie gewinnt ein Fonds seine Geldgeber?

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Video

Mar 19, 2019

PAK Con 2018: Executing on Attributed Marketing Data: Why few seem to do it - and how to solve it

Marketing
Data

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Podcast

Mar 15, 2019

PAP#042

Operational Value Add as Key Differentiator for Investors

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Podcast

Mar 7, 2019

PAP#041

Friends with Benefits: How to turn customers into friends in 2019

voi-investing-in-europes-leading-scooter-company

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Article

Mar 4, 2019

Why we invested in Voi

Tech
Mobility

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Podcast

Mar 1, 2019

PAP#040

PR, Content, Strategy, and the “Do-No-Bullsh*t-Law”

lampenwelt-attracting-a-younger-audience-through-social-media-2f90e4c830e2

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Article

Feb 28, 2019

Lampenwelt: Attracting a Younger Audience Through Social Media

Influencer marketing
Facebook marketing
Social media marketing
Return on ad spend

the-future-of-sales-development-are-you-up-for-the-challenge-63cf8d9bd663

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Article

Feb 26, 2019

The Future of Sales Development — Are You Up For The Challenge?

Traineeships

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Podcast

Feb 22, 2019

PAP#039

Diversity: opportunity and challenge when building organizations

Read

Article

Feb 22, 2019

Why we invested in Casavo

Proptech
Real Estate

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Podcast

Feb 15, 2019

PAP#038

Marketplace dynamics and ways to balance supply and demand

Read

Article

Feb 8, 2019

Why we invested in Dixa

CRM
Saas

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Podcast

Feb 8, 2019

PAP#037

Keeping calm in the ever-changing field of data technology

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Podcast

Feb 1, 2019

PAP#036

Durch Online Location Marketing Offline Traffic generieren - Warum ist das relevant?

Listen

Podcast

Jan 25, 2019

PAP#035

Sales compensation in a nutshell, Part 1 : Foundations

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Podcast

Jan 17, 2019

PAP#034

Mission-Teams: eine andere Art der IT Organisation?

how-to-migrate-from-pipedrive-to-salesforce-1dae8461c12f

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Article

Jan 15, 2019

How to migrate from Pipedrive to Salesforce

Python
CRM data migration
Salesforce

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Podcast

Jan 11, 2019

PAP#033

Building high-performing data teams from scratch - with Henk Smit, Catawiki

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Podcast

Dec 21, 2018

PAP#032

Make innovation happen

Read

Article

Dec 17, 2018

All Eyes on Chris, Teamlead Frontend Engineering at Project A

Frontend engineering
Team

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Podcast

Dec 14, 2018

PAP#031

Nur wenn wir unser Wissen teilen, werden wir besser

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Podcast

Nov 16, 2018

PAP#030

Creating a digital health startup in Germany? Think again

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Podcast

Oct 26, 2018

PAP#029

Die 5 Prinzipien für ein gutes Produkt - mit Tamer El-Hawari

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Article

Oct 11, 2018

Open Source: Project A Releases Its Data Warehouse Infrastructure

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Podcast

Oct 8, 2018

PAP#028

Was ein großartiges Produkt ausmacht, Teil 1

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Podcast

Sep 21, 2018

PAP#027

Als BWLer eine Tech Company gründen

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Podcast

Sep 7, 2018

PAP#026

Mit relevantem Content gute Leads generieren

Listen

Podcast

Aug 17, 2018

PAP#025

Wie bekomme ich Geld von US Investoren?

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Podcast

Jul 26, 2018

PAP#024

Komplizierte Produkte einfach kommunizieren

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Podcast

Jul 12, 2018

PAP#023

The Business Value of Site Speed

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Podcast

Jun 29, 2018

PAP#022

DSGVO - Abgemahnt, was nun?

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Podcast

Jun 15, 2018

PAP#021

Voice technology and what it means for the future of business

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Podcast

Jun 1, 2018

PAP#020

EdTech-Startups werden die Welt bewegen

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Podcast

May 18, 2018

PAP#019

Digitale vertikal integrierte Marken (DNVB) und Marktplätze

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Podcast

May 4, 2018

PAP#018

Ist Deutschland bereit für Digital Health?

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Podcast

Apr 20, 2018

PAP#017

So funktioniert Live Marketing

Listen

Podcast

Apr 6, 2018

PAP#016

Contorion: Erfolg heißt, auch Fehler zu machen

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Podcast

Mar 23, 2018

PAP#015

Keine Angst vor der DSGVO! Last Minute Tipps

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Podcast

Mar 9, 2018

PAP#014

Das perfekte CRM-Setup für Startups -Teil II

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Podcast

Feb 23, 2018

PAP#013

Das perfekte CRM-Setup für Startups

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Podcast

Feb 9, 2018

PAP#012

Key Takeaways on Building a Data-Driven Business

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Podcast

Jan 26, 2018

PAP#011

How BI helps all business areas be data-driven

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Podcast

Jan 12, 2018

PAP#010

The Impact of Data and Analytics on Marketing

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Podcast

Dec 15, 2017

PAP#009

The Future of Business Intelligence

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Podcast

Dec 1, 2017

PAP#008

How to build a data-driven business

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Podcast

Nov 17, 2017

PAP#007

Wie man Kunden besser versteht und anspricht

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Podcast

Nov 3, 2017

PAP#006

Is SEO dead? Search Engine Optimisation for startups

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Podcast

Oct 27, 2017

PAP#005

Wie sich durch Content Marketing AOV und CLV steigern lassen

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Podcast

Oct 20, 2017

PAP#004

Gute Gründer sind neugierig, empathisch und visionär

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Podcast

Oct 10, 2017

PAP#003

Worauf Gründer beim Aufbau Ihres Startups achten müssen

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Podcast

Oct 7, 2017

PAP#002

Gründer müssen gut führen und HR von Beginn an mitdenken

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Podcast

Sep 29, 2017

PAP#001