PAV London Team


  • Management
  • Team
  • Malin Posern will lead the firm’s growing London office and focus on Early-Stage investments in the UK and Nordics
  • Project A is committed to bringing the Operational VC Model, in collaboration with its Berlin hub, to the wider European ecosystem

Berlin/London, 21.09.2023. Project A officially welcomes Malin Posern as Partner and Managing Director UK. Combining deep investment and operational expertise along with her Nordic heritage and extensive experience in the UK, Malin will strengthen the firm’s geographic coverage and double down on Project A’s effort to back the next generation of startups in the UK and Nordics.

Malin joins from early-stage venture firm Passion Capital and previously worked as an investor at Index Ventures focusing on consumer and business applications in the Nordics and DACH regions. She also served on the Executive Team at Browns Fashion, where she built the retail brand into a key strategic pillar for the Farfetch Group. Malin started her career at Bain & Company in Stockholm and holds a Master of Engineering as well as a Master of Science in Biotechnology from the Royal Institute of Technology in Stockholm.

Growing London office reinforcing Project A’s commitment to the European ecosystem

Malin joins Project A’s growing London office, which includes Principals Mila Cramer and Jack Wang, as well as investment associates Daria Gneusheva and Ciara Gumsheimer. London has also become a hub for our investor relations team where Aggy Galieva and Andrea Emanuelli oversee fundraising and global relationships with limited partners.

The team works closely with the wider Project A investment team and operational platform of over 120 functional experts in the Berlin hub. This further expansion reinforces the company’s commitment to the European ecosystem and builds on its history of notable investments in local companies such as WorldRemit, Unmind, Kry, Voi and Dixa.

“I am thrilled to be joining the talented Project A team and to be part of building an exceptional firm. We have an ever-growing ambition to partner with the most compelling entrepreneurs. I look forward to leveraging Project A’s platform and to the privilege of supporting fantastic founders in the UK, Nordics and beyond”, Malin Posern says.

Uwe Horstmann, General Partner and Co-Founder of Project A, adds: “We couldn’t be more excited to have Malin join us. She is an excellent investor and operator who, together with the team, will be looking at expanding early-stage tech investments from Pre-Seed to Series A. We want to give founders in the UK and the Nordics all the benefits of having a local partner, whilst providing them with the opportunity to work with our operational team. With Malin and the team in London we are well positioned to do exactly that.”

About Project A: Project A is one of the leading early-stage tech investors in Europe with offices in Berlin and London. The Operational VC supports its portfolio companies with a team of over 120 functional experts in key areas such as software and product development, business intelligence, brand, design, marketing, sales and recruitment. The firm was founded in 2012 and has backed more than 100 startups. The portfolio includes companies such as Trade Republic, WorldRemit, sennder, KRY, Spryker, Catawiki, Unmind and Voi.