Berlin, 20.10.2020. Project A co-invests in GartenHaus GmbH, the leading online platform for home and garden projects in the DACH region. GartenHaus GmbH sells garden houses, sheds, carports, terraces, saunas and other garden and home related products via their local online shops. The co-investment was conducted with the private equity investment company 3i Group.
“GartenHaus GmbH is the clear leader in this segment with a very compelling customer proposition and remarkable growth opportunities like product segment expansion, internationalization and M&A”, says Ben Fischer, General Partner at Project A. “With our operational expertise in scaling digital business models, we want to help GartenHaus GmbH to become the leading European platform for home and garden projects.”
Gartenhaus GmbH was founded in 2002 and is headquartered in Hamburg. With its online shop launched in 2009, the company is a pioneer in selling garden homes to end consumers. The experts at GartenHaus GmbH manage all complex logistics around delivery and assembly of products. Hence they are able to offer their customers a one-stop shop, from planning to realization and maintenance of their garden and home projects.
About Project A
Project A is one of the leading venture capital companies in Europe, based in Berlin and with representations in Munich and London. In addition to $500 M in assets under management, Project A provides its portfolio companies with a wide range of operational support services. This includes more than 100 employees from key areas such as software engineering, business intelligence, marketing, recruiting, and many more.In 2020 Project A was named Germany's best VC by Business Insider magazine. Project A was founded in 2012 and since then has supported more than 60 start-ups in 12 countries. The portfolio includes companies such as Catawiki, WorldRemit, Homeday, Spryker, sennder, KRY, Trade Republic, and Voi.
The Hamburg-based A-Z Gartenhaus GmbH was founded in 2002 and currently employs 75 people. With 1 million monthly users it is the digital market leader for home and garden projects in Germany, Austria, Switzerland and the Netherlands. The digital specialist has developed an innovative online shop including price comparison and unique and rich media content for a product range of 30,000 SKU and services. Consequently, GartenHaus GmbH offers the largest products assortment in Europe from 100 third party and 7 private label brands, such as Alpholz, CARLSSON, FinnTherm and Terrando. The product range includes garden sheds, saunas, patios, carports, garages, children's playhouses, pools, green houses and much more. On request, GartenHaus GmbH handles the entire garden and home project, from A to Z: assembly, consultation, planning permission, foundations, maintenance and accessories. The extensive range of services includes products made to measure and configurators allowing customers to design products individually.
About 3i Group
3i is an investment company with two complementary businesses, Private Equity and Infrastructure, specialising in core investment markets in Northern Europe and North America. 3i's Private Equity team provides investment solutions for growing companies, backing entrepreneurs and management teams of mid-market companies with an EV typically between €100m - €500m. We back international growth plans, providing access to our network and expertise to accelerate the growth of companies across the consumer, industrial, healthcare and business and technology services industries.