- Digital Health
Berlin, 07.12.2020. Project A invests in WindStar Medical, a leading over-the-counter (OTC) consumer healthcare company based in Germany. The company develops and distributes high-quality consumer health products and brands for drugstores, supermarkets and online. Project A's investment in WindStar Medical is a private equity co-investment together with Oakley Capital, which signed an agreement to acquire a majority stake in WindStar Medical from NuCom Group.
Ben Fischer, General Partner at Project A, states: “WindStar Medical delivers a proven platform for OTC products in the thriving consumer healthcare market in Germany and beyond. We want to support WindStar Medical in growing their existing online direct-to-consumer (D2C) and E-commerce business and help them establish innovative D2C solutions also for new indications.”
The WindStar Medical Group develops strong global healthcare brands and products as well as private label brands. The company has significantly increased its turnover from EUR 70 million in 2016 to almost EUR 130 million in 2020. WindStar Medical offers a large variety of OTC products in German drug stores and supermarkets as well as in online shops and marketplaces. This includes brands such as SOS (wound care and disinfectants), Zirkulin (gastro-intestinal care), GreenDoc (mental wellbeing) and EyeMedica (eye health).
René Flaschker, CEO of WSM Holding and WindStar Medical GmbH, comments: “WindStar Medical has reinvented itself again and again since it was founded. We see ourselves as designers with a great appetite to help shape the future of the healthcare market. It is essential to consider the disruptive force caused by the digital transformation in the market. With its agile team of experts and its know-how, Project A is the ideal co-partner together with Oakley Capital for WindStar Medical.”
About Project A
Project A is one of the leading venture capital companies in Europe, based in Berlin and with representations in Munich and London. In addition to $500 M in assets under management, Project A provides its portfolio companies with a wide range of operational support services. This includes more than 100 employees from key areas such as software engineering, business intelligence, marketing, recruiting, and many more. In 2020 Project A was named Germany's best VC by Business Insider magazine. Project A was founded in 2012 and since then has supported more than 60 start-ups in 12 countries. The portfolio includes companies such as Catawiki, WorldRemit, Homeday, Spryker, sennder, KRY, Trade Republic, and Voi.
About Windstar Medical
The WindStar Medical Group develops companies in the extended healthcare market. The group's business units are supported during their development and in their international expansion. WindStar Medical focuses on quickly and consistently building up market leaders, who can assert themselves in their markets as independent companies. The company is headquartered in Wehrheim im Taunus. Let's improve quality of life! - This is the motivation of the group’s more than 120 employees. Further information is available at: www.windstar-medical.com About the business units of the WindStar Medical Group: Districon GmbH - Global Power Brands made for you! www.districon.eu , Dr. Kleine Pharma GmbH - Partnering Services - from the idea to the point of sale! www.kleine-pharma.com
About Oakley Capital
Oakley Capital is a Western Europe-focused private equity firm with €3.5 billion of assets under management. Oakley invests in mid-market companies across the region within three core sectors – Consumer, Education and Technology. Oakley is able to deliver differentiated investment opportunities and superior returns by leveraging its entrepreneurial mindset and deep sector expertise. The Oakley team works closely with a unique network of entrepreneurs and successful management teams to help source primary, proprietary opportunities and gain valuable insights into the businesses in which it invests. Its ability to overcome complexity, and a flexible approach to value creation, allow Oakley to support its portfolio companies to achieve sustainable growth.