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__Berlin, 26.11.2021.__ Project A leads the investment round for AI-powered writing productivity tool [Flowrite](https://www.flowrite.com/). The Helsinki-based company raises $4.4M seed round to build the future of written communication. Moonfire Ventures also particpiated in the round, alongside existing investors Lifeline Ventures and Seedcamp as well as renowned angel investors.

Flowrite has developed a writing productivity tool that turns short instructions from the user into ready-to-send emails and messages across the web. The tool helps professionals and knowledge works save time from their daily communication and lets them improve their written communication.

__Sam Cash__, Principal at Project A says: “Currently, knowledge workers spend an inordinate amount of time with written communication, which is a drag on productivity. Flowrite is starting with email, and solving the hard natural language processing challenge of providing accurate textual output based on an individuals’ writing style. We at Project A are very happy to be leading the seed round and supporting Aaro, Karolus, and all the Flowrite team in making this a reality.” 

Project A leads financing round for productivity tool Flowrite

Flowrite

__Berlin, 23.11.2021.__ Project A invest in Berlin-based multicultural grocery delivery company [Yababa](https://www.yababa.com/). Yababa is pioneering online shopping and delivery for ethnic groceries, providing access for underserved communities to a large, high-quality product-range, with a convenient same-day delivery shopping experience. The company launched in October 2021 in Germany, with an initial focus on Turkish and Arabic communities.

The funding round was led by Creandum as well as Project A, existing investor FoodLabs and renowned business angels are joining the round. 

“Multicultural grocery shopping is an underserved and very fragmented market, widely differing from city to city and district to district. The amazing and experienced Yababa team is on a mission to enrich the everyday lives of millions of people in Europe - not only with the best-possible shopping convenience but also by offering a truly unique food supply”, said __Anton Waitz__, General Partner at Project A Ventures.

Project A invests in multicultural grocery delivery startup Yababa

yababa

__Berlin, 22.11.2021.__ Project A portfolio company [Gabi](https://www.gabi.com/) is acquired by consumer credit reporting agency [Experian](https://www.experian.com/) for $320M. Project A successfully exits the insurtech company after having first invested at pre-seed stage five years ago.

Founded in 2016 by Hanno Fitchner, Krzysztof Kujawa and Vincenz Klemm, Gabi is a mobile-first insurtech based in San Francisco. The company automates insurance shopping and provides more visibility into insurance rates, enabling people to compare insurance companies’ offerings, receive new quotes and ultimately save money on their insurance policies.

"Gabi’s technology-driven approach has not only improved the customer experience for those seeking to get the best and most affordable insurance policies, but it has also raised trust in the industry and generated more insurees for its insurance partners", says __Anton Waitz__, General Partner at Project A. "We are proud to have been part of Gabi's journey from the very beginning and we are very confident that the company has found the best fit with Experian as its new owner."

For more information, see [here](https://coverager.com/experian-acquires-gabi-for-320-million/).

Exit: InsurTech Gabi is sold to Experian for $320M

Gabi

Gabi is acquired by Experian

__Berlin, 04.11.2021.__ Project A portfolio company __Eyeota__, an audience technology and data transformation platform, is acquired by Dun & Bradstreet, a leading global provider of business decisioning data and analytics. Financial details of the transactions were not disclosed according to the agreement. Project A has been supporting Eyeota since its seed financing round in 2013.

Eyeota is a leading source for audience data enabling advertisers to better target and engage audiences across global markets and digital channels - all while respecting consumer privacy. The company was founded in 2010 and operates in Europe, Asia, Australia and the Americas, powering data solutions in 188 countries.

__Florian Heinemann__, General Partner at Project A, says: “Eyeota has found a perfect new owner with Dun & Bradstreet and it will be an essential element in the future digital strategy of the company. We are proud to have invested in Eyeota at a very early stage. We have seen how the company has thrived over the last years, becoming one of the world’s largest data onboarding and audience intelligence firm.”

For more information see the official announcement [here](https://investor.dnb.com/news/news-details/2021/Dun--Bradstreet-Announces-It-Has-Signed-Definitive-Agreements-to-Acquire-Eyeota-and-NetWise-to-Expand-Its-Revenue-Technology-Leadership-Position/default.aspx).


Exit: AdTech platform Eyeota is acquired by Dun & Bradstreet

eyeota pav website

Eyeota is acquired by Dun & Bradstreet 

__Berlin, 30.09.2021.__ Project A announces two new seed investment financing rounds. The investments include the no-code software platform __Heyflow__ and the confidential computing startup __Profian__.

__Heyflow__ is a no-code software to build, design and integrate clickflows. Heyflow solves the growing challenge companies face when trying to design high-converting user experiences, fast and cost-efficiently. The no-code platform empowers marketeers, product managers and business owners to build, integrate, and analyze personalized user acquisition and onboarding flows without writing any code. Heyflow has closed a $6 million seed financing round led by Project A Ventures with the participation of Atlantic Labs and several angel investors. [heyflow.app](https://heyflow.app/)

__Profian__ is a confidential computing startup company aimed at making cloud computing more secure. The cybersecurity startup offers companies to bring cryptographic proof and verifiable trust to general computing using confidential computing, the protection of data in use by performing computation in a hardware-based Trusted Execution Environment. The $5 million seed round was co-led by Project A Ventures and Illuminate Financial, and included several angel investors. [profian.com](https://www.profian.com/)


Project A leads seed financing rounds for Heyflow and Profian

heyflow profian

__Berlin, 28.7.2021.__ Dixa, [the customer engagement platform](https://www.dixa.com/), raises a $105M Series C funding round led by General Atlantic, with existing investors Project A, Notion Capital and SEED Capital also participating. 

The Copenhagen-based company has created a customer experience solution which works across all channels and shifts away from transactional, ticket-based customer service to value-added customer engagement, beneficial for brands and customers alike. 

Dixa will leverage the new funds to invest in product development, including potential new acquisitions, having acquired Melbourne-based Elevio earlier this year.

__Uwe Horstmann__, General Partner at Project A, says: “High-quality, scalable customer service is one of the key challenges all digital brands face in retaining customer loyalty. Dixa has the ideal solution with its conversational customer service platform which delivers exceptional customer as well as agent experience across all channels. We are very proud to see that Dixa has grown tremendously since we first invested in its Series A in 2019 and continue to support their journey.”

Read why we first invested in Dixa’s Series A in 2019 [here](https://insights.project-a.com/why-we-invested-in-dixa-8ca41930f0de).


Customer engagement platform Dixa raises $105M Series C

PAV Website Dixa

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