Berlin, 23.11.2021. Project A invest in Berlin-based multicultural grocery delivery company Yababa. Yababa is pioneering online shopping and delivery for ethnic groceries, providing access for underserved communities to a large, high-quality product-range, with a convenient same-day delivery shopping experience. The company launched in October 2021 in Germany, with an initial focus on Turkish and Arabic communities.

The funding round was led by Creandum as well as Project A, existing investor FoodLabs and renowned business angels are joining the round.

“Multicultural grocery shopping is an underserved and very fragmented market, widely differing from city to city and district to district. The amazing and experienced Yababa team is on a mission to enrich the everyday lives of millions of people in Europe - not only with the best-possible shopping convenience but also by offering a truly unique food supply”, said Anton Waitz, General Partner at Project A Ventures.