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Investing capital and operational expertise in founders who are reshaping their industries

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Our Success Stories

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Testimonial: KRY Johannes Schildt

Kry has taken telemedicine to the next level enabling people across Europe to see a doctor without actually having to go to one. We first invested in Kry’s seed round. Since then Kry has become a European unicorn in the digital healthcare market.

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Project A was asked to help Kry become more efficient with performance marketing. Our marketing team jumped in and supported Kry to accelerate growth and set the foundation for scalability across markets.

Testimonial: sennder David Nothacker

sennder is an incredible success story: The company became Europe’s leading digital freight forwarder in only a couple of years. Rising to the status of unicorn in 2021, we continue to support sennder, having invested early on at seed stage.

Testimonial: Spryker Boris Lokschin

Founded in 2014, Spryker enables companies to build sophisticated transactional business models in unified commerce including B2B, B2C, and Enterprise Marketplaces. It is the most modern platform-as-a-service (PaaS) solution with headless & API-based architecture that is cloud and enterprise-ready. We have been part of their journey since their very beginning.

Trade Republic is Europe’s mobile-first commission free broker. Its mission is to democratize access to capital markets and close the European pension gap. After raising one of the largest funding rounds in Europe, Trade Republic now ranks among the highest valued FinTechs.

Andrea: Portrait

Our Talent Acquisition team collaborated with Trade Republic on one of the most important things for a startup: hire the right bright-minded and talented people. The operational support includes the entire recruitment process from setting up the recruiting plan to sourcing and hiring.

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About Project A

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News

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__Berlin, 28.7.2021.__ Dixa, [the customer engagement platform](https://www.dixa.com/), raises a $105M Series C funding round led by General Atlantic, with existing investors Project A, Notion Capital and SEED Capital also participating. 

The Copenhagen-based company has created a customer experience solution which works across all channels and shifts away from transactional, ticket-based customer service to value-added customer engagement, beneficial for brands and customers alike. 

Dixa will leverage the new funds to invest in product development, including potential new acquisitions, having acquired Melbourne-based Elevio earlier this year.

__Uwe Horstmann__, General Partner at Project A, says: “High-quality, scalable customer service is one of the key challenges all digital brands face in retaining customer loyalty. Dixa has the ideal solution with its conversational customer service platform which delivers exceptional customer as well as agent experience across all channels. We are very proud to see that Dixa has grown tremendously since we first invested in its Series A in 2019 and continue to support their journey.”

Read why we first invested in Dixa’s Series A in 2019 [here](https://insights.project-a.com/why-we-invested-in-dixa-8ca41930f0de).


Customer engagement platform Dixa raises $105M Series C

PAV Website Dixa

- Project A Ventures today announces its UK launch, with its London office to be led by experienced investors Sam Cash, Jack Wang, and Luc de Leyritz. 
- The firm has been investing in the UK since 2012, and investment team members have been on the ground since 2019. UK companies WorldRemit, Electric Gamebox and Unmind are in the firm’s portfolio.
- UK companies in which Project A invests will be able to access the firm’s “Operational Model”. The firm employs the largest platform team in Europe, and offers support from over 100 functional experts. 

__London, 14 July 2021.__ Project A Ventures, the European early-stage venture firm headquartered in Berlin and backers of WorldRemit, Trade Republic, KRY, Unmind, Voi, Spryker, sennder and Catawiki has brought its “Operational VC” model to UK start-ups by opening its first international office in London.

Project A’s London office is headed by an experienced investment team including Principals Sam Cash, Jack Wang, and Associate Luc de Leyritz, supported by Leopold Lerach and Francesca Baillieu from Berlin. 

Project A has been present locally since early 2019 through Sam Cash, who joined the firm from betaworks to lead efforts locally. The team expansion is indicative of their commitment to the UK ecosystem, and demonstrates the firm’s willingness to build on the positive momentum it has in the UK, having invested in WorldRemit, Electric Gamebox, Quix and Unmind. 

The firm will continue to back pan-European founders at seed and Series A with its “Operational Model”. The model enables all of Project A’s portfolio companies to access a wide range of operational support services. This includes more than 100 functional experts across key areas such as software engineering, business intelligence, sales and marketing, recruitment and many more. The fund boasts the largest platform team in European venture capital. 

__Uwe Horstmann__, General Partner at Project A Ventures, “The UK has always been one of the world’s major technology hubs, and commands a significant portion of both capital and talent. We fully expect to see this trend continue, with talented employees coming out of large companies in increasing number, to embark on their own start-ups, supported by an abundance of venture capital in the market.” 

__Sam Cash__, Principal at Project A Ventures, “We’re expanding our presence in London for a few reasons. We want to give founders all the benefits of having a local partner, whilst allowing them to work with our operational team. London has been fertile ground for us in terms of our existing partnerships, the density of tech talent and the opportunity cost is now too great for global firms not to be here.”

__Nick Taylor__, CEO of Unmind, "Project A's operational approach offers something that most VCs cannot provide, a team of 100 functional experts who are able to support companies at a moment’s notice. Since partnering with them, their teams in London and Berlin have been invaluable in helping us manage our growth and scaling internationally.” 

Project A currently has $600 million under management investing across consumer, marketplaces, SaaS, deeptech, fintech / insurtech, mobility and gaming. Furthermore, Project A has already been backing amazing U.K. founders over the past years including WorldRemit, Unmind, Electric Gamebox, Quix, Wonderbly as well as a number of unannounced companies. 

Project A launches in the UK and opens London office

PAV UK Team

Project A launches UK office

__Berlin, 5.7.2021.__ Project A co-invests in Perfect Drive Sports Group (PDSG), Europe’s largest eCommerce company for golf equipment. PDSG consolidates two brands under one roof – Clubhouse Golf in the UK and All4Golf in Germany. Hence the group is the leading online retailer of golf equipment in the UK and the German speaking region. Project A’s involvement in PDSG is a private equity co-investment, made in collaboration with [Bregal Unternehmerkapital](https://www.bregal.de/en/news/article/bregal-unternehmerkapital-acquires-perfect-drive-sports-group), which acquired a majority of PDSG earlier this year. 

__Ben Fischer__, General Partner at Project A, states: “The Perfect Drive Sport Group has shown strong growth in the highly fragmented European market for golf equipment. The Covid-19 pandemic has further changed the purchasing behaviour of golfers from offline to online, a development PDSG is well positioned for. With our operational model, Project A is able to support PDSG’s growth beyond the current markets and help them leverage their tech, data and marketing capabilities.”

The two PDSG brands are the largest distributors of golf equipment in their respective markets, following a direct-to-customer approach with a wide range of products and competent advisory services, from customisations to repairs. PDSG has more than 150 employees across its two locations in Hannover (All4Golf, founded in 1986) and Manchester (Clubhouse Golf, founded 2003).


Project A co-invests in leading golf supplier Perfect Drive Sports Group

PAV Website PDSG

Project A co-invests in Perfect Drive Sports Group

__Berlin, 10.6.2021.__ Project A announces several new seed investments underlining its position as a leading early stage tech investor in Europe. The investments include the workplace collaboration platform __butter__, __Knowunity__ a learning platform for and by students, __priceloop__, a data driven pricing solution, and data streaming analytics platform __Quix__.

“Project A specializes in these pre-seed and seed rounds, investing early on in very promising tech ideas and strong founder teams displayed here by butter, Knowunity, priceloop and Quix. With our operational team, we can additionally support the growth of these companies and bridge any gaps that might arise in the early stage", says __Uwe Horstmann__, General Partner of Project A Ventures.

__About the investments__

__butter__ is an all-in-one workshop tool that allows facilitators to prepare, run and debrief their workshops and trainings all from one place. Equipped with different collaboration tools like Miro and Google Drive and presettable native tools like agenda, polls and breakouts, Butter allows facilitators to put their energy back into having delightful and collaborative sessions with ease. Co-founded by Jakob Knutzen, Christopher-Holm Hansen and Adam Wan, its mission is to make virtual workshops 10x better than live ones. Project A has invested in Butter’s $3.2M seed stage to help enable the Butter team to scale their product, business and user base. [butter.us](https://butter.us)

__Knowunity__ is the learning platform for and by students, enabling them to solve any learning problem in just one app. The Knowunity app includes more than 65,000 pieces of user generated learning content, such as summaries, learning aids or explanations - available free of charge in all topics and subjects. Experienced students can upload their content, help other students and build up a follower base with their knowledge. Knowunity is the fastest growing learning platform in Germany, with 1 million app downloads and ranking top 3 in the educational app charts. Project A leads the seed investment funding round of €2M. [knowunity.de](https://knowunity.de)

__priceloop__ enables eCommerce and retail companies to be more successful by using data-driven pricing decisions. The solution is based on a machine-learning model, which continuously learns and improves. The founders Dr. Richard Schwenke and Dat Tran have created a solution that is data-efficient and transparent from demand function to final price. [priceloop.ai](https://priceloop.ai)

__Quix__ is a real-time streaming analytics platform. Quix changes the way data is handled and processed - from a database centric approach to a stream centric approach, connecting Python developers to real time data streams. The company has an ambitious vision to ensure that any organisation, large or small, can quickly take advantage of and immediately act on their data insights at lower costs with a smaller environmental impact. The £2.3M seed round is led by Project A, with participation from Passion Capital and angel investors. [quix.ai](https://quix.ai)

Read in our [blog](https://insights.project-a.com/too-early-never-c2a1405dde89) why we focus on seed investments.

Project A boosts early stage fundings, investing in butter, Knowunity, priceloop and Quix

new seed investments 1

Project A boosts early stage fundings, investing in  butter, Knowunity, priceloop and Quix

__Berlin, 21.05.2021.__ Germany’s first commission free and mobile broker Trade Republic secures a __$900M Series C__ funding round to enable millions of Europeans to have easy, fast and free access to capital markets. Trade Republic’s valuation rises to __$5bn__ and the company now ranks among the most valuable European Fintech companies.

The investment round is led by Sequoia followed by TCV and Thrive. Existing investors Project A, Creandum, Founders Fund and Accel also invested in this round. Project A is one of Trade Republic’s early investors (Series A in 2019) and supported the company with its operational teams in various areas such as data infrastructure, IT development, recruiting, marketing and customer service.

__Florian Heinemann__, General Partner at Project A, says: “Trade Republic has the perfect product-market fit, opening a formerly exclusive asset class like ETFs to the broader public via mobile based commission-free approach. In the last two years, Trade Republic has become a model company in the German Fintech industry having gained an impressive foothold in further markets across Europe as well.”

Trade Republic has gained more than one million customers in Germany, France and Austria within 24 months. The online broker aims at helping millions of people across Europe close their pension gap by providing them the opportunity to invest money into capital markets with a mobile-first, secure and commission-free offering. The $900M Series C financing round is one of the largest venture funding rounds in financial services in Europe.

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