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PAKCon 2019 - Opening & How to make your company more diverse

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Testimonial: Trade Republic Christian Hecker

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Investing capital and operational expertise in founders who are reshaping their industries

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Our Success Stories

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Testimonial: KRY Johannes Schildt

Kry has taken telemedicine to the next level enabling people across Europe to see a doctor without actually having to go to one. We first invested in Kry’s seed round. Since then Kry has become a European unicorn in the digital healthcare market.

PP: Portrait

Project A was asked to help Kry become more efficient with performance marketing. Our marketing team jumped in and supported Kry to accelerate growth and set the foundation for scalability across markets.

Testimonial: sennder David Nothacker

sennder is an incredible success story: The company became Europe’s leading digital freight forwarder in only a couple of years. Rising to the status of unicorn in 2021, we continue to support sennder, having invested early on at seed stage.

Testimonial: Spryker Boris Lokschin

Founded in 2014, Spryker enables companies to build sophisticated transactional business models in unified commerce including B2B, B2C, and Enterprise Marketplaces. It is the most modern platform-as-a-service (PaaS) solution with headless & API-based architecture that is cloud and enterprise-ready. We have been part of their journey since their very beginning.

Trade Republic is Europe’s mobile-first commission free broker. Its mission is to democratize access to capital markets and close the European pension gap. After raising one of the largest funding rounds in Europe, Trade Republic now ranks among the highest valued FinTechs.

Andrea: Portrait

Our Talent Acquisition team collaborated with Trade Republic on one of the most important things for a startup: hire the right bright-minded and talented people. The operational support includes the entire recruitment process from setting up the recruiting plan to sourcing and hiring.

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About Project A

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Homepage v2: About Project A (content)

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News

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__Berlin, 14.02.2023.__ Project A expands the management team of its operational services. Thuy Ngan Trinh, CMO, and Stephan Schulze, CTO, join Operating Partner Rainer Berak in leading the team of around 140 functional experts at Project A. The new management team will continue to develop Project A's operational support for the portfolio, working closely with the company's partners and investment team.

“Both Thuy Ngan and Stephan have been invaluable drivers for the way Project A supports our ventures over the last years. Their new role will allow us to help scale even further both the tech and commercial sides of our portfolio companies whenever they need it”, says Rainer Berak, Operating Partner Project A Ventures.

Project A’s unique “operational VC” model enables all its portfolio companies to access a wide range of operational support services aimed at scaling their business and their technology. This includes key areas such as as software engineering, product development, business intelligence, brand and communications, data, marketing, sales and recruiting.

Thuy Ngan has been with the company since 2015, leading various marketing positions and rising to the position of CMO in which she actively supports Project A’s portfolio companies in growing their business. Stephan Schulze also joined in 2015, he mentors and advises CTOs of the companies backed by Project A and helps them build scalable and successful tech organizations and products.


Project A promotes Thuy Ngan Trinh and Stephan Schulze to managing directors of its operational services

Project A Services MDs Rainer, Thuy Ngan, Stephan website

Thuy Ngan Trinh and Stephan Schulze promoted to managing directors

__Berlin, 08.02.2023.__ Project A leads the $6M seed investment for [Growblocks](https://growblocks.com/), a Copenhagen-based company which helps organizations to make revenue more predictable. Growblocks has created a revenue planning and execution platform for companies that want to predict and manage their sales and growth. The company was founded in 2021 by Toni Hohlbein, Olafur Palsson, and Andrew Dahl. 

Software-as-a-service companies have a hard time understanding how their revenues are created. Relying solely on budgets and business targets fails to account for how different segments, markets, and people perform.

Growblocks fixes the problem by putting a company’s real-time data funnel at work in a data-driven and scientific way to create robust bottom-up revenue plans. Commercial teams use it to create predictable revenue plans, conduct quarterly business reviews, and track performance against targets and initiatives. 

Project A leads seed investment for Growblocks

Growblocks PAV Website

__Berlin, 11.11.2022.__ Project A joins [KLAR Partners](https://klarpartners.com/) as a growth partner in NWT Group, a leading service provider for the solar industry in Germany. 

NWT Group was established to help accelerate Germany’s transition towards renewable energy. NWT Group provides best-in-class design and procurement services for a broad installer network in the German rooftop solar market. In 2021, the company achieved sales of more than EUR 50 million.

Project A with its operational unit of 140 functional digital experts will support NWT in scaling its business and processes to meet the growing demand for sustainable clean energy in Europe. 

"We are thrilled to join KLAR Partners in supporting a key player that drives sustainable solar energy production in Europe to the next level. NWT Group has shown tremendous growth over the last couple of years and we look forward to helping them scale further through our digital experts”, says __Christoph Rösler__, Partner at Project A.

__About NWT Group__

NWT Group is a leading service provider in German rooftop solar, and offers best-in-class design and procurement services for a broad installer network. The business has approximately 50 employees and is headquartered in Germany. The company benefits from close customer relationships in a high-growth market contributing to European energy independence. In 2021, the Group delivered more than EUR 50 million of sales.

__About KLAR Partners__

KLAR Partners is a European private equity firm focused on investments in companies operating in business services and industrial technology. The companies in which KLAR invests each have an annual turnover of approximately EUR 50-500m and are headquartered in the DACH, Nordics and Benelux regions. With investment professionals located in London, Stockholm, Frankfurt, and Brussels, together with a broad international network in the industry, KLAR has a proven business model to support, develop and grow companies. KLAR's senior professionals have worked together for many years and have more than 50 years of combined investment experience in KLAR's industry-specific and geographical focus area. KLAR Partners is a signatory of United Nations Principles for Responsible Investment.


Project A co-invests in leading solar energy service provider NWT Group

NWT Group PAV Website

__Berlin, 20 September 2022.__ Project A co-invests in Konges Sløjd, a premium international lifestyle brand offering apparel, accessories, home products and toys for babies and children.

Project A has invested alongside 3i Group plc (“3i”) which has taken a majority stake in Konges Sløjd. The investment is part of Project A’s expanded private equity co-investment practice which was announced during the tech investor’s [most recent fundraising](https://www.project-a.com/project-a-ventures-raises-usd375m-fourth-fund/) earlier this year.

Based in Copenhagen, Konges Sløjd designs, sources and markets its high-quality assortment through a curated network of retailers and direct-to-consumer e-commerce shops in more than 50 countries. The company has established itself as a leader in the premium child fashion segment through exceptional design, durability and sustainability of its products.

__Christoph Rösler__, Partner at Project A, says: “Konges Sløjd has shown an incredible growth story since its foundation in 2014, having developed into one of the most sought after baby and children brands. The team demonstrates a very deep understanding of their customers and manages to create products that families simply fall in love with. We are confident our operational team will be able to support their further growth across the globe and are very much looking forward to working with Emilie, her management team and 3i to achieve this.” 

__About 3i Group__
3i is a leading international investment manager focused on mid-market private equity and infrastructure. Its core investment markets are northern Europe and North America. For further information, please visit: www.3i.com

__About Konges Sløjd__
Konges Sløjd designs, sources, and markets high-quality, branded children’s clothing, accessories, home products and toys in more than 50 countries. Its products are made with quality, environmentally-friendly materials with a focus on organic cotton, wool and wood. Konges Sløjd has a global and highly engaged community on Instagram (www.instagram.com/kongessloejd) and sells its products through +1,000 global retailers and its own webshops ([www.kongessloejd.com](https://kongessloejd.com/)).


Project A co-invests in Danish lifestyle brand Konges Sløjd

Konges Slojd Website

- Project A’s assets under management now total $1 billion. The tech investor focuses on backing early-stage founders across Europe, and looks for companies that are reshaping entire industries. 
- The firm’s unique “operational VC” model enables all portfolio companies to access a wide range of operational support services. Project A boasts the largest platform team in Europe, with over 140 experts supporting in all areas of startup operations. 
- Project A invests in fintech, commerce, enterprise software, data infrastructure, supply chain and climate tech among others.
- The firm also expands its private equity co-investment practice, and plans to co-invest up to $80m in Private Equity deals 

__Berlin, 15 June 2022.__ Project A Ventures, one of the leading early-stage tech investors in Europe, announces the closing of its fourth generation of funds to invest from pre-seed to Series A in the most promising founders across the continent. The new $375 million fund is the largest fund raised so far, and will bring the company’s total assets under management to $1 billion. Project A started 10 years ago, and has since been investing early in some of the most promising European tech companies, such as Trade Republic, Kry, sennder, WorldRemit, Spryker and Voi.

With the new fund, Project A will continue to invest in founding teams that are reshaping their industries while focusing on sectors across B2C and B2B including fintech, commerce, enterprise software, data infrastructure, supply chain and climate tech. Even though the majority of deals will be B2B focused, Project A will continue its investments in consumer businesses. 

Limited partners of Project A’s new fund generation consist of institutional investors in the US and Europe, selected European corporates and German “Mittelstand” companies as well as well connected entrepreneurs.

“The closing of our fourth fund is a major milestone in our company history as it marks the 10 year anniversary of Project A successfully supporting founders all over Europe - not only with the capital they need but also with operational expertise to help their businesses thrive. Last year alone we welcomed four new unicorns in our portfolio and we plan to continue investing in tech companies at early stages,“ says __Uwe Horstmann__, General Partner and Co-founder of Project A. “As the ‘war for talent’ makes it harder to grow organizations quickly, we have found that startups and scaleups require more hands-on support. That’s why we are continuing to expand our operational VC model to have our functional experts directly support our portfolio companies in scaling their business and their technology.” 

Project A boasts one of the largest platform teams in European venture capital. Its “operational VC” model includes more than 140 functional experts, who actively support its portfolio companies. This enables those companies to access a wide range of operational support services across key areas, such as software engineering, product development, business intelligence, brand and communications, data, marketing, sales and recruiting. In the last year, Project A’s operational teams have worked more than 100,000 support hours for portfolio companies, enabling them to grow and thrive in their respective markets.

With more than 100 investments made since 2012, Project A has been backing founders from pre-seed to Series A and beyond in sectors such as fintech, digital health, logistics, eCommerce, proptech, B2B enterprise software and mobility. Additionally, since 2018, Project A has hosted its annual [Knowledge Conference](https://knowledge-conference.project-a.com/), where investors, operators and experts come together to share their knowledge on startup operations and venture capital with thousands of attendees.

Project A also announces that it plans to expand its private equity co-investment practice, and will invest up to $80m in Private Equity deals. Project A is keen to use the experience it has gained by investing and scaling early-stage companies for over a decade, at the 'growth' end of the market. Over the last years Project A has already built a portfolio of 11 private equity co-investments. The fund's new initiative to invest alongside PE funds is testament to Project A's commitment to investing over the lifetime of a company. 

__Ben Fischer__, General Partner at Project A, says, “We have accrued a huge amount of expertise in how to help technology companies grow and reach scale. Having shown that this knowledge can be transferred into the more mature buy-out environment, we are keen to double down on this opportunity. By investing alongside world-leading PE funds, we are able to offer more mature companies operational implementation know-how of our experts, strategic guidance and extensive knowledge sharing by our early stage portfolio.”


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