100 Professionals Bringing Your Business to the Next Level

The heart of Project A is our operational team with years of experience in the digital sector, all of whom can be individually selected to participate in operative support. In close collaboration with our ventures, our team members develop the necessary technical infrastructure, build competences and teams in areas relevant to success and fill interim positions. In this process, active communication and transfer of knowledge are just as important to us as the adaptation of our approach to the individual needs of the company in question.

For young companies, creating in-house competencies in the handling of data is of crucial importance from the very beginning of their existence.

Our business intelligence team deals with the systematic aggregation and analysis of data as well as the translation of said data into actionable value adding knowledge that enables our portfolio companies to make better strategic and operational decisions, for example in the areas of sales, operations, marketing or CRM.

With our own dedicated in-house data warehouse (DWH), which is precisely adapted to meet the needs of the individual company, the creation of reports and analyses on user and purchasing behaviour, website traffic and a host of other parameters is a simple, streamlined process. The DWH is the centerpiece of any data-driven company. The data gathered and processed there can be integrated seamlessly on the operational side – for example for the steering of marketing campaigns towards select user segments, for the technical implementation of product recommendations or for the performance optimization of campaigns.

Startups are particularly dependent on media visibility and a clear communication of their products. Our communications team advises and supports our ventures in all topics related to internal and external communication – from traditional public relations work to the conception, planning and implementation of a communications strategy, all the way to editorial activities. The content involved here ranges from financing announcements, to product and company PR and all the way to crisis communication. In addition, our ventures benefit from our extensive network across various branches.

Our design team give the visions and products of our ventures a face and make them tangible and accessible for the users. Design is here far more than the superficial visual design of logos and websites: in the spirit of user-centred design, from product design, to user experience and interaction design, all the way to the concrete user interface, we always keep our users firmly in focus and regularly involve them personally in the development process in the context of ongoing user tests. In addition to the concrete production of prototypes and designs for a wide range of purposes, our experienced design team also takes on strategic and conceptual tasks – whether in the development of a UX and user flow strategy or the creation of a branding concept.

Companies can only enjoy sustained long-term success if they have a strong team.

As a strategic partner, our HR team supports our ventures’ managing directors and their HR departments on numerous levels. In the scope of this process, the requirements concerning organization building and development vary depending on the current growth phase of the company in question. In a very early stage, the focus is on recruiting, selection of personnel and the assembly of the team, as well as on operational HR management. As the company grows, strategic tasks such as the creation and development of a strong upper management layer, the fostering of stable company structures, the implementation of further training measures for all employees and the introduction of regular feedback processes become more important.

Data-driven and performance-oriented marketing and customer relationship management (CRM) are among the most important growth factors for startups.

Project A’s staff includes experts in all of the relevant areas of performance marketing, such as search engine marketing (SEM), search engine optimization (SEO) and affiliate marketing as well as display und social media marketing. All of these specialists support our portfolio companies on strategic, tactical and operational levels in the planning, implementation and optimization of campaigns. In all of these areas, we work with a strong data-driven approach and in close collaboration with our BI team. In this manner, campaigns can already be fine tuned for greater effectiveness while they are still running. In addition to the continuous optimization of marketing activities, our online marketing team also supports our ventures in the implementation of tools for tracking and bid management.

The area of product management is the central interface between all IT teams, designers, the founders of our portfolio companies and our own management team. This is where the interests and requirements of the individual areas come together. Product managers accompany every new product or feature from the initial idea through the specification phase all the way to implementation and beyond.

Our sales team supports our portfolio companies in the areas of sales, account management and customer service to ensure the establishment of an efficient and scalable sales function. In doing so, they follow a holistic approach, working closely with the areas of marketing, product management and business intelligence. The beginning of this operative support is typically characterized by the identification of goals, customer segmentation and implementation of the most significant indicators. In order to build a truly scalable sales function and ensure full control over it, our sales team also supports our ventures in the definition of corresponding processes and the set-up of appropriate CRM systems. In this respect, a high degree of automation improves efficiency in the area of sales as well as optimizing the accuracy of key indicators. A well thought-out sales tool is of enormous benefit in particular for companies that are rapidly expanding when it comes to promoting their further growth and facilitating international roll-outs.

We are convinced that a powerful and scalable IT infrastructure represents the core element of a sound digital business model.
Our diverse team of software developers, system administrators and quality managers develops user-friendly and efficient software solutions for a variety of application areas in collaboration with our portfolio companies.

In doing so, our developers pay strict attention to writing clean code that can be maintained with ease by the development teams at our portfolio companies. Additionally, we focus on conceiving lean, pragmatic architectures and, wherever possible, on making use of tried and tested open source components. New developments are continuously being integrated into our core systems, so that established innovations can be exploited in the scope of new projects.

We adjust the intensity of our operative support as well as the required transfer of knowledge on an individual basis according to the needs of the venture in question. Our venture development managers ensure the successful and efficient execution of this operative support. As generalists, they maintain a big picture view of the overarching project structure, while also covering a broad range of operative tasks.

Independent of the specific needs of the venture in question, these could be for instance assuming the responsibility for the creation of new structures or the interim occupation of a vacant position. Their activities range here from building up the production, distribution logistics or customer service areas all the way to the analysis, planning and implementation of internationalization strategies. In later phases, cost structure analyses and process optimization could also be included in venture development’s areas of responsibility.