Fintech: LIQID Starts Pilot Phase for Europe's First Digital Family Office

Berlin – August 27th, 2015. LIQID Investments GmbH in collaboration with HQ Trust, the multi-family office of the Harald Quandt Family, is launching a new digital asset management service for selected pilot customers. From spring 2016, the digital wealth management platform will be open to investors at www.liqid.de, providing access to individually tailored investment portfolios and offering access to strategies, asset classes and terms previously only available to ultra-high net worth individuals. In addition to the founding team, the Berlin-based early-stage investor and company builder Project A Ventures is supporting the company's seed round with a seven-figure investment.

Management-Team: Paul Becker, Arne Zeising, Christian Schneider-Sickert,
Dr. Kyros Khadjavi, Jonas Tebbe [v.l.n.r.]

The company, founded in February 2015, benefits from the complementary skillset of its founders: Managing Director Christian Schneider-Sickert brings with him years of experience in the media and finance industries, among other positions as a former board member at FremantleMedia, divisional board member at Bertelsmann and executive at Goldman Sachs. Managing Director Dr. Kyros Khadjavi combines consulting expertise at The Boston Consulting Group with over ten years of leadership experience in the private banking businesses of UBS and Berenberg. Paul Becker, Jonas Tebbe and Arne Zeising complete the founding team with their expertise in fintech and digital products: their most recent project owlhub was a prize-winning approach to digital investment management.

The LIQID mission: access to exclusive strategies, asset classes and terms

The team’s goal is to make the world of family offices - bank-independent private asset managers for ultra-high net worth individuals - accessible to a new target group: digitally savvy affluent individuals, including successful entrepreneurs, professionals and creators, looking to invest liquid assets of 100,000 euros or more. They will be able to invest not only in LIQID's broadly diversified core strategies, but also in exclusive satellite investments sourced exclusively for the LIQID platform. The service is being developed in cooperation with HQ Trust, one of Europe’s most experienced private client investment teams. For more than thirty years, HQ Trust has been a pioneer among European family offices, currently managing billions in assets in Germany alone.

Over the next several months, the team will expand its platform in collaboration with selected pilot customers. These already have access to the LIQID investment strategies, its platform and advisory team. In addition, pilot customers will also participate in a customer share option scheme that provides them with a stake in the company's future development.

The LIQID platform: private wealth management for the iPad combined with personal customer care

LIQID builds on HQ Trust’s data-based investment process with its own automated processes for risk management, portfolio optimization and reporting. In collaboration with BhFS Behavioural Finance Solutions, a spin-off from the universities of St. Gallen and Zurich, LIQID constructs personal investor profiles that take into account clients' risk profile, level of financial knowledge, emotional disposition and personal circumstances. The company's platform - available on desktops, tablets and smartphones - is being developed on the principles of 'user-centred design', and also makes use of Project A Ventures' extensive experience in development, CRM and online marketing. Sales and customer care will be handled through hybrid on- and offline channels.

Christian Schneider-Sickert, co-founder and Managing Director of LIQID: “Our goal is open the strategic, long-term approach taken by family offices to a broader range of customers looking for efficient and successful solutions in today’s complex and volatile investment environment. Especially in the German market, we believe that there is significant potential in this regard. We are glad that we were able to convince such prestigious partners as HQ Trust and Project A Ventures to participate in our venture.”

Dr. Kyros Khadjavi, co-founder and Managing Director of LIQID: “Numerous studies show that private investors are unhappy with the performance of their investments, especially in the current low interest rate setting. At the same time, ultra-high net worth clients see significant investment success from strategies that are independent of banks or product providers. It is our mission to use the advantages of digitization to provide a broader range of investors with the expertise and conditions available to leading family offices. With a clientele that includes some of the wealthiest families in Europe, HQ Trust has access to conditions that are extremely attractive to affluent investors.”

Reinhard Panse, Chief Investment Officer and Managing Director of HQ Trust: “Developments in the US and UK have shown how quickly digital approaches to private wealth management have gained acceptance and traction. We are excited to make our strategies and investment approach available alongside curated information in a totally new, digital format and tailored to a new target group.”

Dr. Florian Heinemann, co-founder and Managing Director of Project A Ventures: “LIQID isn’t just transferring an existing service to the digital realm. Instead, it is clearing the way for a new target group to gain access to upscale wealth management, which it was previously unable to do. We are really looking forward to working with the excellent founding team, which embodies the competencies that are critical for success like no other on the market.”


LIQID Investments GmbH was established in February 2015 by an internationally experienced five-member founding team, including the media executive and entrepreneur Christian Schneider-Sickert and private banker Dr. Kyros Khadjavi. At the core of LIQID is an intuitive digital platform accessible from desktop and mobile devices. LIQID combines the competence, investment instruments and conditions available to leading family offices, and makes these available to a new target group of successful entrepreneurs, professionals and creatives. The company’s investment strategies were developed in collaboration with HQ Trust, the multi-family office of Germany's Harald Quandt Family. In addition,
LIQID has partnered with the Berlin-based early-stage investment fund and company builder Project A Ventures and BhFS Behavioural Finance Solutions, a spin-off company from the universities of St. Gallen and Zurich. LIQID plans to launch its service in spring 2016 after successful completion of a pilot phase with selected customers. The team, with currently eight permanent staff members, is based in Berlin. For more information, please visit www.liqid.de.

Business and press contact:
LIQID Investments GmbH
Paul Becker
Fasanenstraße 68
10719 Berlin
M: +49 176 61787078

Press contact:
Melanie Schehl
Lutterothstraße 100
20255 Hamburg
M: +49 170 3255828

About Project A Ventures:

Project A Ventures is a Berlin-based early-stage investor and company builder in the digital technology space.With financial support and operational expertise, Project A helps startups to build up competences in key areas such as IT, Performance Marketing/CRM, Business Intelligence and Organization Building, and thus contributes to their sustainable success. Project A has supported entrepreneurs in building companies such as Treatwell, nu3, Eyeota, evino, World Remit or Tictail. More about Project A Ventures on www.project-a.com and on our blogs insights.project-a.com und goto.project-a.com.

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