London, 1st August 2017 – The personalised publishing startup Wonderbly (formerly Lost My Name) today announces an $8.5 million Series B round led by Ravensburger, a leading European publisher of games, puzzles, and children’s books. Ravensburger joins the circle of renowned international investors, including previous lead investor Google Ventures, Project A, Greycroft, The Chernin Group, and Allen & Co, all of whom participated in this latest round. Additionally, the company has secured a venture debt facility from Silicon Valley Bank. The investment will be used for accelerating new product development and international growth.
Wonderbly lives on the intersection of storytelling, engineering, digital, and print. Headquartered in the UK, the company burst onto the scene with the global bestseller book “Lost My Name”, a personalised children’s book that changed the landscape of personalised books from a gimmicky novelty gift to a real creative canvas and a technology playground. Available in 10 languages, the book has become the top selling picture book in every major market Wonderbly operates in, including the USA, UK, Germany and Canada.
Wonderbly recently launched their second book “The Incredible Intergalactic Journey Home” in Germany, a space journey packed with mind-boggling personalisation about a child and its robot friend who need to find their way back home.
In total, the company has launched four titles with different personalisation systems and technologies and will be launching three more this year. To date, the company has now sold over 2.7 million copies worldwide.
The rebrand and new investment round marks both the evolution of the company as well as its vision for the future: to accelerate new product development, to keep pushing the boundaries of personalised and personal publishing, and to inspire boundless self-belief in every child through imaginative, personal storytelling.
“We’re building a new kind of personal media and publishing company that empowers customers to create stories and products that bring them closer to the people they love. We have a growing body of evidence for the positive impact of our products on children’s imagination and self esteem and we’re incredibly excited to keep creating personalised stories that inspire, nurture and empower children the world over,” says Asi Sharabi, CEO, Wonderbly. “We’re particularly thrilled to bring Ravensburger on board. Our investment mantra has always been added value over capital and Ravensburger brings with them over 100 years of operational experience shipping quality products that bring children and adults closer together.”
“We have been following the development of Wonderbly for some time and are delighted to come on board as a strategic investor as part of our new corporate investment initiative. Wonderbly has managed to build a truly international, personalized children's book business and we are excited to support them in their next phase of growth.” Clemens Maier, CEO, Ravensburger group.
“My four children, my wife, and I are fans of Wonderbly’s books. Together, we really enjoy to dive into their magical adventures,” says Florian Heinemann, Partner at Project A. “As a VC, we continue to be impressed with Wonderbly’s capability to scale personalisation through technology. Therefore, we're happy to participate also in the current investment round.”