Talks | Project A Knowledge Conference 2020

09:00 - 10:00	Other Welcome Main Stage \| 60 min. Join the Session Rainer Berak Project A
09:00 - 15:00	Networking Cocktail Party Here’s your chance to virtually mingle and make new connections. During the Cocktail Party, you’ll be matched with other attendees for a five-minute 1-on-1 video conversation. You can join the ongoing Cocktail Party at any time and will be matched with other interesting people as soon as the next matching round starts. Join the Session
09:00 - 19:00	Networking Networking Lounge via Wonder Our Networking Lounge is another great way to connect with your peers. In this session you’ll see a live stream of the activities on our networking area on Wonder and you’ll also find a link that enables you to join the virtual room on Wonder. See our FAQs for more details. Join the Session
09:40 - 10:00	Product Putting Outcomes into Practice - How to move beyond features and velocity Deep Dive Sessions \| 20 min. Story Points, Release Deadlines, and HiPPO-driven feature ideas. All of these things describe what most teams are doing by focussing on Outputs. But how can Product Teams start to prioritize their work based on changes in behaviors aka Outcomes? In this talk, I will share practical tips for that. Join the Session Tim Herbig herbig.co
09:40 - 10:00	Marketing The Corona Catalyzer: Building a Marketing Strategy during Crisis Deep Dive Sessions \| 20 min. How do you keep new business coming in when you have to cancel your main sales channel events? – without knowing for how long. The impact of the pandemic is posing many challenges for B2B companies such as how to acquire new leads, new accounts and new business. You can only overcome these challenges if Sales, BI and Marketing work hand-in-hand. Pia and Martin share their insights on how they built up a commercial strategy for Opinary to overcome this exact challenge and to start to acquire high-quality contacts via digital marketing in only 6 weeks! Join the Session Pia Frey Opinary Martin Bach Project A
09:40 - 10:05	Recruiting How to get hired - Everything you want to know about recruiting Talent Lounge \| 30 min. If you want to find out the secrets behind recruiting, now it’s your time! We want to cover the topics of how to create a good CV, tips for application, how does an application process normally looks like and what to consider when being interviewed. Also, we will be open to your questions on these topics. Join the Session Mirela Stefan Project A Szilvia Ovari Project A Andrea Althaus Project A
09:40 - 10:20	Data Boosting offline marketing by operationalizing machine learning Deep Dive Sessions \| 40 min. Offline Marketing has always played a vital role for Trendtours. In this talk we will share our learnings from our joint project on selecting the right customers to increase marketing efficiency, what it means to get Gradient Boosting into production and how to conduct tests in an offline setup. Join the Session Jonas Krauss trendtours Touristik Alexandra Deichsel Project A Moritz Trutschel Project A
10:00 - 10:20	Other Backstage with Nina Levchuk Main Stage \| 20 min. Nina is a versatile leader with a successful track record of 12+ years experience in business development, sales, marketing, cross-functional teams and channel management for leading organisations including Google, SC Johnson and Unilever. She has significant expertise in the development and management of scaled sales and customer service via both online and customer-facing channels. Join the Session Nina Levchuk Google
10:00 - 10:20	Sales Cracking the "German Mittelstand": How to tackle Germany's most rewarding customer group Deep Dive Session \| 20 min. The industrial backbone of Germany, the Mittelstand, is a very attractive target group for all kinds of B2B products. But selling to them is tricky. In this workshop, you'll learn about how to best pull that off from a world-class expert on that topic. Join the Session Hubert Deutsch Feinguss Blank Uwe Horstmann Project A Ventures
10:00 - 10:20	Tech The Future of Vue.js: Composition and other patterns in Vue 3 Deep Dive Session \| 20 min. The recent release of Vue 3, complete with the new Composition API, aims to improve UI logic reuse and code organisation in frontend apps. In this chat, we will discuss the challenges of UI logic, how functional patterns can help, and what we can expect next from Vue.js. Join the Session Eduardo San Martin Morote Vue.js Core Team Michael Lande Blau Project A
10:00 - 17:00	Recruiting Talent Lounge 1 to 1 Interviews Talent Lounge \| 15 min. Meet the Talent Acquisition Team to discover the variety of different career opportunities at Project A and its portfolio companies. In a 15-minute interview slot, we want to get to know you and find out what your career at Project A might look like. Whether you are beginning your career, or you are planning on becoming a professional or a leader, we look forward to getting to know you! Andrea Althaus Project A Ventures
10:10 - 10:35	Recruiting, Sales Building tomorrow's commercial leaders - Project A's Sales Development Graduate Programme Talent Lounge \| 30 min. You're interested in sales in startups? Our Graduate Programme - Sales Development is the perfect opportunity. Corinne, Senior Sales & Customer Success Analyst, who brought the program to life with her colleague will together with Marius, Niusha and Marie-Theres, our current graduates, share their experience with the program. They'll dive into what it takes to apply for the program, what the average day looks like and what training sessions you can expect to build up strategic and operational sales competence. Join the Session Marie-Theres Klüpfel Project A Niusha Shahmoradi Project A Marius Kühlmann Project A
10:20 - 10:40	Other Backstage with Hubert Deutsch Main Stage \| 20 min. Hubert is the CEO of Feinguss Blank, a prime example of the mighty German "Mittelstand". Before, he was CFO of the Liebherr Group, another hidden champion with close to 12bn EUR of annual revenue and 48.000 employees. Join the Session Hubert Deutsch Feinguss Blank
10:20 - 10:40	Marketing Brandformance. Full Funnel Force. Deep Dive Sessions \| 20 min. Since telemedicine provider Kry started to serve publicly insured patients, the marketing machine has been switched on. But how to build a Swedish brand with a strange name in a conservative German market thereby generating app downloads? This is a story about how we planned it all out, but then things turned out completely different. Join the Session Cornelis Stettner KRY Anastasia Albert Project A
10:20 - 10:40	Investment Why I love to be a Business Angel Deep Dive Sessions \| 20 min. How I became a Business Angel. Key learnings from >50 startup investments, '3 golden rules' when investing, about success drivers, founder clashes, team issues, transparent communication, trust. Founders as Managers. Join the Session Hansi Hansmann Hansmengroup
10:20 - 11:00	Business Strategy What digital businesses should know & do about customer experience Deep Dive Sessions \| 40 min. A superior customer experience (CX) not only makes customers happier, it generates substantial business impact, and it is as relevant for digital businesses as it is for traditional companies. In this session, we will outline how to achieve CX excellence via a systematic approach involving art, science, and craft. Join the Session Harald Fanderl McKinsey & Company Oliver Ehrlich McKinsey & Company
10:40 - 11:00	Other Backstage with Eduardo San Martin Morote Main Stage \| 20 min. Eduardo is a Frontend Nerd who works on the Vue.js Core Team, with a special focus on the Vue Router. Join the Session Eduardo San Martin Morote Vue.js Core Team
10:40 - 11:00	Marketing Tech driven performance marketing: A look at the next frontier Deep Dive Session \| 20 min. How is Zalando structuring its performance marketing department? How do top tier tech companies currently run their martech departments? A quick intro to mass automation, incrementality and the recipe to scale your e-commerce. Join the Session Jean de Bressy Zalando
10:40 - 11:00	Branding The path of the brave - How startups and agencies finally come together Deep Dive Sessions \| 20 min. Startups and agencies should be a dream couple, because this is where brave companies meet brave ideas. But their relationship is complicated. Why is that? Jung von Matt's startup report 2020 examines the relationship and comes to the conclusion: Even complicated love stories can have a happy ending. Join the Session Jonas Bailly Jung von Matt HAVEL Simon Walter Project A
10:40 - 11:05	Recruiting Your life, your job, your career. 5 criteria to pick your next job Talent Lounge \| 30 min. Your job and career path are an often integral part of your life. Rainer, will discuss which career possibilities the entire Project A Family can offer you. Learn about our “at work” culture and how we make knowledge accessible within the Project A Family, how data impacts our decisions, and how we foster employee satisfaction. Also tune in to hear the behind the scenes talk about our “off work” regular activities and future party planning. Join the Session Rainer Berak Project A
10:50 - 11:00	Business Strategy Introduction to Google for Startups Startup Stage \| 10 min. Erin Grueber, Manager for Startups at Google, will give a short overview of the different initiatives Google is running to support Startups from all backgrounds. Join the Session Erin Grueber Google
11:00 - 11:10	Presentation MyStay: The world of hospitality is moving faster than ever Startup Stage \| 10 min. MyStay digitize and automatize transactional processes in hotels receptions, communication with guests and upselling hotels services. Join the Session Pavlína Zychová MyStay
11:00 - 11:20	Sales Grow stronger, grow together - How to build a scalable future Deep Dive Sessions \| 20 min. Join us to learn how to drive sustainable growth strategy: With our Trailblazer Liqid we will look at how focusing on your customer, your employees and the right technology stack support future-proofing your business and ultimately your growth. Join the Session Nadja D'arcy Salesforce Sven Moellmeier LIQID Benjamin Mosse LIQID
11:00 - 11:20	Other Backstage with Hansi Hansmann Main Stage \| 20 min. Former Top executive in multinational pharma industry, MBO of a pharmaceutical plant in 1995, successful founder-CEO and serial entrepreneur, Business Angel since 2010, >50 startup investments, 12 exits so far (runtastic, shpock, mysugr, etc), Best European Early Stage Investor 2015, President of the Austrian Angel Investor Association. Mountainbiker. Join the Session Hansi Hansmann Hansmengroup
11:00 - 11:40	Marketing Winning the attention and hearts of the young audience: How to build a mass market brand Deep Dive Sessions \| 40 min. TV is in the past - today social media is en vogue. Founder and Co-CEO Tarek Müller of ABOUT YOU explains how to reach a young target group and why TV is basically dead. He also reveals essential elements and how to implement them successfully to gain massive brand awareness. Join the Session Tarek Müller About You
11:00 - 11:40	Tech A fireside chat about GAIA-X - A Federated Data Infrastructure for Europe Deep Dive Session \| 40 min. GAIA-X is one of the biggest tech initiatives in Europe for a federated data infrastructure. In this fireside chat, we will discuss with one of the founding members, what this project is about, why it is important and what the current status is. Join the Session Dr. Oliver Mauss PlusServer Group Stephan Schulze Project A
11:10 - 11:20	Presentation PublishDrive: The self-publishing platform for book publishing success Startup Stage \| 10 min. To showcase why the book publishing is sexy during the pandemic and how PublishDrive is helping ten thousands of authors and publishers to build a profitable business by rewriting the traditional rules of publishing. Join the Session Kinga Jentetics PublishDrive
11:10 - 11:35	Recruiting, Investment How to be an Investment Manager Talent Lounge \| 30 min. We want to take you through the fundamentals of what it takes to become an Investment Manager, and also how to be one! Molly will give an overview from the recruitment perspective, and Mila will dive deeper from personal experiences of being an Investment Manager. We're delighted to welcome Sharanya, our new Investment Associate, who took a slightly different route when it comes to joining VC. Join the Session Molly Barrett Project A Mila Cramer Project A Sharanya Eswaran Project A
11:20 - 11:30	Presentation Seers: UK's leading privacy and consent management platform for companies worldwide Startup Stage \| 20 min. An introduction to Seers journey to date. Join the Session Adnan Zaheer Seers Zahra Shah Seers
11:20 - 11:40	Sales Go for Growth - How to set up your Sales team for success Deep Dive Sessions \| 20 min. Join us to learn how we drive long-term sustainable growth at Salesforce: Gain first-hand insights into our lead-to-cash strategy, how we structure our teams to stay focused in an ever-growing company, and how we stay hungry for more by incorporating the use of data and AI in our sales teams’ day-to-day. Join the Session Manuela Mohr-Zydek Salesforce Karin Fusco Salesforce
11:20 - 11:40	Other Backstage with Jonas Bailly Main Stage \| 20 min. Join the Session Jonas Bailly Jung von Matt HAVEL
11:30 - 11:40	Presentation Sqin: Beauty's next level Startup Stage \| 10 min. Our integrated Machine Learning brings personalization in cosmetics to an international scalable level. SQIN is an AI Beauty Tech app that helps beauty companies to become digital to get even stronger through the current rapid market change. Our technology is able to match the perfect suitable beauty products to our users analyzed skin type. Join the Session Maria-Liisa Bruckert SQIN
11:40 - 11:50	Presentation District Tech: A workplace experience platform that allows communities to navigate the workplace and stay connected from anywhere Startup Stage \| 10 min. Learn more about how a workplace experience platform is helping people get back to work safely and used to the new normal of hybrid working. Join the Session Lee Butz District Technologies
11:40 - 12:00	Product Scaling Product Management Deep Dive Sessions \| 20 min. When companies grow, teams are on fire! Reacting and adapting gets the new normal. But it doesn't have to be like that. In this talk we want to share a proactive approach to building a product organization that scales. Join the Session Fausto Maglia Casavo Tamer El-Hawari Project A
11:40 - 12:00	Other Backstage with Peter Bakenecker Main Stage \| 20 min. Since joining Mastercard in 2006 Peter held various management positions, including Head of Product, Business Development as well as Digital Payments for Europe. For many years he was part of the Mastercard Advisors’ management team for Europe, AP and MEA, where he had the opportunity to design and build payments technology solutions in various geographies for different industries. Before joining Mastercard, Peter was with Batten & Company as well as Roland Berger Strategy Consultants as part of their financial services practices. Peter holds an MBA in Banking & Finance from the University of Essen/Duisburg and the University of Technology in Sydney. He completed executive programs at the London School of Economics and Political Science. Join the Session Peter Bakenecker Mastercard
11:40 - 12:00	Marketing Light at the end of the Funnel - Why it all starts with the full Customer Lifecycle in mind Deep Dive Session \| 20 min. Loana's talk will deal with why the Thought Leadership approach doesn't work for B2B and why you need to start with the whole lead-to-costumer journey in mind. She will share her insights on how Spryker broke its own records by designing multi-touch campaigns and what new formats performed best. Join the Session Loana Junge Spryker
11:40 - 12:00	Business Strategy, Investment IPO Mythbusting Deep Dive Session \| 20 min. Discover the true rationale of an IPO: growth financing for your company to scale and expand your business. Everything you need to know about taking your company public (or not). Recent trends, such as direct listing and SPACs, will be covered as well as a breakdown of the process, major benefits, and biggest pitfalls. Exemplary case studies will make sure we focus only on those things that matter and which you can relate to! Join the Session Peter Fricke Deutsche Börse AG
11:40 - 12:20	Marketing Your (digital) business and the future of marketing ROI Deep Dive Sessions \| 40 min. This session addresses two key challenges in optimizing marketing ROI: (1) Spend allocation and full-funnel/-budget logic – i.e., invest in the upper vs. lower funnel, brand vs. performance, and online vs. offline activities. (2) Steering digital campaigns for performance, and managing “walled gardens,” the death of (3P) cookies, and GDPR constraints. Join the Session Thomas Bauer McKinsey & Company Oliver Gediehn McKinsey & Company
12:00 - 12:10	Business Strategy Introduction to our Project A Portfolio Startup Stage \| 10 min. Uwe Horstmann, General Partner at Project A, will give a short presentation on our portfolio and what our attendees can expect from the Startup Stage. Join the Session Uwe Horstmann Project A Ventures
12:00 - 12:20	Marketing The mobility industry - a analysis of events, trends & business outlook Deep Dive Session \| 20 min. The mobility industry undergoes constant changes and so do customer needs. We want to assess & understand the ever-changing industry and give a brief outlook towards its future. Join the Session Caroline Hjelm VOI Technology Andreas Wild Project A Ventures
12:00 - 12:20	Business Strategy Defining the strategic foundation to emerge from start-up to grown-up Deep Dive Sessions \| 20 min. In the session, we would like to share insights about how to build up a strategic foundation based on a vivid example with KRY/LIVI and answer the following questions: - When is the right point to think about a long-term strategy? - How to get there as an organization? - What are the common pitfalls and things to look out for? Join the Session Cristina Koehn KRY Nina Jetter Project A
12:00 - 12:20	Data Modern data stacks Deep Dive Sessions \| 20 min. It has never been easier to build a data infrastructure. I will go through the various options for data ingestion, storage, transformation and visualization. And I will show how some of the Project A portfolio companies built their data stack. Join the Session Martin Loetzsch Project A
12:00 - 12:20	Other Backstage with Tarek Muller Main Stage \| 20 min. Tarek Müller (31) is one of the co-founders and co-CEO of ABOUT YOU, the fastest- expanding E-commerce start-ups in Europe and Hamburg’s first unicorn. Müller has been developing several digital business models for online retail for over fifteen years and is responsible for marketing and brands at ABOUT YOU. In 2019, Müller received the prestigious award “CMO of the Year” from Europe’s biggest agency group Serviceplan. Join the Session Tarek Muller About You
12:10 - 12:20	Business Strategy How an operational VC works Startup Stage \| 10 min. Christoph Rösler, CCO at Project A, will present the business model behind an operational VC and talk about a few of our past involvements with our portfolio companies. Join the Session Christoph Rösler Project A Ventures
12:20 - 12:30	Presentation 42matters: App Intelligence Startup Stage \| 10 min. 42matters brings cutting edge App Intelligence and App Market data, providing you one easy-to-use platform for understanding every stage of the Mobile App Ecosystem. Join the Session Andrea Girardello 42matters
12:20 - 12:40	HR Rethinking HR in times of Covid19 Deep Dive Session \| 20 min. This year turned our world upside down. Our biggest challenge? Adapting to the new normal and re-thinking HR processes from recruiting to retention. Elise will share insights and ideas about remote work and how to make the most of it. Join the Session Elise Müller Spryker
12:20 - 12:40	Product Two M&As and a joint venture in less than a year—learnings from ramping up a Product organisation Deep Dive Sessions \| 20 min. In 2020 sennder acquired Uber Freight Europe, Everoad and launched a joint venture with a major player in Italy—Poste Italiane. All this comes with the subsequent challenges for Product organisation—integration, evaluation, strategy to move forward. We would like to share our hands-on experience and valuable lessons we learnt along the way. Join the Session Benjamin Chino Sennder Alis Yasiuchynskaya Project A
12:20 - 12:40	Other Backstage with Peter Fricke Main Stage \| 20 min. +10y international financial and capital market experience. As Head of Deutsche Boerse Venture Network matching startups with suitable investors and achieve capital market readiness Join the Session Peter Fricke Deutsche Börse AG
12:20 - 13:00	Marketing How to generate competitive advantages by insourcing key marketing functions Deep Dive Sessions \| 20 min. Learn how you can generate competitive advantages by insourcing essential marketing functions. Find out how to develop an efficient inhousing strategy. Learn more about the challenges during the inhousing processes and possible solutions. Join the Session Erik Siekmann Digital Forward GmbH Philipp Werner Project A
12:20 - 13:00	Tech Scale a sustainable tech organisation in a hypergrowth phase Deep Dive Sessions \| 40 min. What is necessary to scale a tech organization from 25 to 120 people within 9 months in a hypergrowth phase of a startup? How do you structure your organization, how do you align it, how do you build trust and develop a strong culture within the teams and how do you still deliver business value in this time? These are only some of the questions and challenges we met on our way. We will share our approaches, learnings and of course also the mistakes that we made on our way at sennder. Join the Session Dirk Daumann Sennder Stephan Schulze Project A
12:20 - 13:00	FinTech Designing the future of digital payments: Why the pace of change is accelerating Deep Dive Session \| 40 min. Mastercard helps Fintechs rise the next level by connecting them to future technology partners, end-to-end solutions and countless ways to innovate. With the dramatic shift towards digital payments, the rise of open banking and the growth of blockchain and cryptocurrencies, there’s never been a more exciting time to be an innovator in FinTech. Learn how Mastercard is partnering with some of the world’s most innovative startups to transform the future of commerce. Join the Session Peter Bakenecker Mastercard Dr. Florian Heinemann Project A
12:30 - 12:40	Presentation CrossEngage: The Customer Operating System Startup Stage \| 10 min. CrossEngage is building a "Customer Operating System" (SaaS solution) that consists of a Customer Data & Engagement Platform and since the merger with GPredictive in September 2020 also a Customer Prediction Platform, used by customers like Deutsche Bahn and DEPOT to bring their customer experience to the next level. Join the Session Manuel Hinz CrossEngage
12:40 - 12:50	Presentation Quno Medical: Finding the right doctor. Worldwide. Startup Stage \| 10 min. Healthcare is a human right. Yet, millions of people struggle to have access to care they deserve. Qunomedical takes on this challenge in re-defining the patient experience by connecting patients and doctors in the most efficient and transparent way. While doing so, they are tackling a multi-trillion-dollar industry. Join the Session Dr. Sophie Chung Qunomedical
12:40 - 13:00	Other Backstage with Jean de Bressy Main Stage \| 20 min. Join the Session Jean de Bressy Zalando
12:40 - 13:00	Sales Negotiating with impact: How to achieve sustainable & profitable outcomes Deep Dive Session \| 20 min. What makes an impactful negotiator? René takes you on a deep dive into strategies and tactics that immediately increase your negotiation impact. Learn how to strategically prepare for negotiations; how to win the other party over; how to uncover hidden value drivers; how to optimize your profitability; and how to achieve sustainable agreements. Join the Session René A. Pfromm pfromm negotiations
12:40 - 13:00	Product, Marketing How AI is influencing us Deep Dive Session \| 20 min. What influences AI, is directly or indirectly influencing us. Machines are continuously reducing the vast amount of information we are confronted with. Is AI making all that information manageable or deciding for us? Is it good or bad? Let's look at some scenarios together. Join the Session Sebastian Kielmann Picalike
12:50 - 13:00	Business Strategy The State of European Real Estate Tech 2020 Startup Stage \| 10 min. Enrico Mellis, Investment Manager at Project A, is sharing his perspective on Real Estate Tech in Europe. He is covering the industry for Project A and has a unique perspective on PropTech. Join the Session Enrico Mellis Project A Ventures
13:00 - 13:10	Presentation Homeday: The fastest growing German hybrid real estate agent Startup Stage \| 10 min. Pitch of Homeday and the success story of a digital hybrid realtor. Including growth and competitive advantage of a digital disruptor. Join the Session Steffen Wicker Homeday
13:00 - 13:20	Data Using data to manage marketplace balance at scale Deep Dive Sessions \| 20 min. Taking you through the journey of Catawiki, the biggest curated marketplace for special objects in Europe, we will discuss how data contributed to its ability to grow supply and demand hand in hand, without endangering the health of the marketplace. This entailed providing insights at scale, improving planning capabilities of hundreds of employees, and optimising marketing campaigns automatically in order to react fast enough. Join the Session Romane Persch Catawiki
13:00 - 13:20	Recruiting, Product How venture capital can help to bring people back together (#savethenight) Deep Dive Session \| 20 min. This fireside chat will discuss the implications of technology (& Covid-19) on the way that people socialize, how innovation can actually help to bring together offline (& virtually) and lastly how this can improve life quality. Join the Session Christoph Goeken M-Venture Dr. Florian Heinemann Project A Ventures
13:00 - 13:20	Other Backstage with Ben Fischer and Thies Sander Main Stage \| 10 min. Join the Session Ben Fischer Project A Ventures Thies Sander Project A Ventures
13:00 - 13:40	Investment Technology disrupts the world. How to invest in tech in financial markets Deep Dive Session \| 40 min. Technology disrupts the world. What is important for the investment in the stockmarket? Join the Session Dr. Philip Gisdakis HypoVereinsbank AJ Ziegler BlackRock
13:00 - 13:40	Product The Project A Product School Deep Dive Session \| 20 min. In this talk we will explore why we think Product Managers have the highest need for professional training and how we intend to solve that problem. Join the Session Dennis Krueger Project A Ventures Alexandra Braznikova Project A Ventures Tamer El-Hawari Project A
13:00 - 13:40	Sales Where strategy & tactics meet: Test your negotiation skills Masterclass \| 40 min. Put theory to practice and test your own negotiation skills by embarking on a quick negotiation challenge – it’s fun, offers memorable insights, gives you an easy networking opportunity, and unveils your personal negotiation power! Join the Session René A. Pfromm pfromm negotiations
13:00 - 13:40	Business Strategy M&A as part of a startup's growth strategy Deep Dive Session \| 40 min. Times in which M&A is only a possibility for large companies is long over. Increasingly, Startups and Scaleups include M&A in their growth strategy. Julia, David and Stephan can draw on years of M&A experience from Comtravo, Sennder and Urban Sports Club, and will share their learnings. Join the Session Julia Flaig Urban Sports Club Dr. Stephan Tingler Comtravo David Nothacker Sennder Charlotte Niklahs Project A
13:20 - 13:30	Presentation Evernest: Building the dominant European urban real estate company Startup Stage \| 10 min. Europe's residential real estate markets are big, extremely fragmented and customer experience is stuck in the 90s. Join the Session Christian Evers Evernest
13:20 - 13:40	Other Backstage with Erik Siekmann Main Stage \| 20 min. Learn how you can generate competitive advantages by insourcing essential marketing functions. Find out how to develop an efficient in-housing strategy. Learn more about the challenges during the in-housing processes and possible solutions. Join the Session Erik Siekmann Digital Forward GmbH
13:20 - 14:00	Tech Enable growth through data orchestration Deep Dive Session \| 40 min. Customer data collected over 20 years, but living in isolation, in the databases of multiple offline and online stores. Enabling business by developing a data orchestration project where the fragmented customer data is transformed into a single, live, consistent and comprehensive data source. Mathias and Zoltan will unravel kfzteile24's data orchestration ecosystem, common best practices and problems we encountered during the rollout, and how we changed the growth of the company. Join the Session Zoltan Kincses Project A Mathias Frank kfzteile24
13:20 - 14:00	Marketing From zero to hero: A marketing sophistication framework Deep Dive Session \| 20 min. As companies scale they need to progress in marketing maturity with regards to approaches used in acquisition and engagement, analytics setup, tool infrastructure and organisation in place. Florian Heinemann & Philipp Werner will distinguish six marketing sophistication stages with the objective of providing marketeers with a framework to ensure focus on the right challenges at the right time. Join the Session Dr. Florian Heinemann Project A Philipp Werner Project A
13:30 - 13:40	Business Strategy Winning in construction - success patterns we see in the market Startup Stage \| 10 min. Foundamental are a construction- & mining-tech focused VC operating across Europe, the US and Asia. Patric, Partner at Foundamental, and Enrico from Project A's investment team will discuss the future of construction in this fireside chat. Join the Session Patric Hellermann Foundamental Enrico Mellis Project A Ventures
13:40 - 13:50	Business Strategy Program recap Startup Stage \| 10 min. Uwe Horstmann, General Partner at Project A, will give a short summary of the first part of the Startup Stage, especially aimed at attendees that we're unable to attend the morning sessions. Join the Session Uwe Horstmann Project A Ventures
13:40 - 14:00	Other Backstage with Oscar Jazdowski Main Stage \| 20 min. Join the Session Oscar Jazdowski General Manager Sales and Origination
13:40 - 14:00	Leadership Mindful Leadership Deep Dive Sessions \| 20 min. How can we shape a new model for sustainable and successful leadership - based on mindfulness?. How does the art and science of meditation change how we successfully lead ourselves and others? Join the Session Thomas Bleyer Ravensburger AG
13:40 - 14:00	Investment ESG, Impact Investing and how it affects VC-backed Companies Deep Dive Session \| 20 min. One hot topic that has become increasingly interesting for the start-up world is sustainable and impact investing. In this session, we will explore how the rising demand for social and sustainable investment opportunities will affect the collaboration of investors and portfolio companies with regards to both financing and impact measurement. Join the Session Joel El-Qalqili SMP Dr. Fabian Euhus SMP
13:50 - 14:00	Business Strategy General Catalyst: Coming to Europe Startup Stage \| 10 min. Over the past decade we’ve seen the innovation scene take off in Europe producing substantial companies across every sector like Contentful, Deliveroo, Monzo, and Shift Technology. GC invests in seed to endurance-stage companies and what’s especially attractive to us about European-based startups is that they are so often founded with an innate global mindset. Join the Session Matt Brennan General Catalyst
14:00 - 14:10	Presentation Klara: Digitize & automate the patient experience Startup Stage \| 10 min. 96% of all patient complaints are about communication issues - only 4% about the actual medical care. Simon will demo how Klara's product helps medical teams to un-break patient communication and transform the patient journey. Join the Session Simon Bolz Klara
14:00 - 14:20	Marketing, Sales My journey to and within McKinsey Deep Dive Sessions \| 20 min. Oliver Gediehn is an Expert Associate Partner in McKinsey & Company’s Berlin office. He is a leader within our European Marketing Performance Service Line with expertise both in B2B and B2C marketing. He will share insights about his way to McKinsey, diverse projects he has lead so far and what also personal development within McKinsey looks like. Join the Session Oliver Gediehn McKinsey & Company
14:00 - 14:20	Branding How to build a platform brand Deep Dive Sessions \| 20 min. In her session with Dr. Simon Walter she will share some findings from her recent study on the management of platform brands: What are the specific challenges of brand management for platform brands? How can these challenges be tackled? Which tools and skill sets are needed? Join the Session Nina Reicke Sasserath Munzinger Plus Simon Walter Project A
14:00 - 14:20	Marketing Demystifying the Marketing Flywheel Deep Dive Session \| 20 min. The "Marketing Flywheel" is the new kid in town. Despite its recent prominence, it remains a vague concept. In this session, we try to shed a light on how to make the flywheel fly. Join the Session Dr. Markus Wuebben CrossEngage
14:00 - 14:20	Marketing Reaching your business goals with SEA automation Masterclass \| 20 min. Fully automating your SEA activities in a holistic way can help you reach your business goals and save time. In this session, we will deep dive into how you can best leverage the so-called "fullistic" approach and show you how to re-invest the time you saved to grow your business. Join the Session Michaela Tada Google Jean-Luc Saorine Google
14:00 - 14:20	Other Backstage with Philipp Werner and Florian Heinemann Main Stage \| 20 min. Join the Session Philipp Werner Project A Ventures Dr. Florian Heinemann Project A Ventures
14:00 - 14:40	Sales The Five Pillars - How to Implement Salesforce in a grown and complex organization Deep Dive Sessions \| 40 min. As your company grows, implementing a new sales CRM becomes a mammoth task. Raul and Theo have been through the ups and downs of a Salesforce implementation in such environments multiple times and have formulated a framework to guide your next project as well. Join the Session Raul Porojan Project A Theo Tortorici Spryker
14:10 - 14:20	Presentation Dixa: Welcome to the age of Conversational Customer Engagement Startup Stage \| 10 min. How to win big in the $75 billion customer service software industry? At first glance the industry is very crowded and competition fierce, but things are changing dramatically through the age of conversational CX and the transformation for brands of all sizes and shapes is taking place now. Join the Session Mads Fosselius
14:20 - 14:30	Presentation Catawiki: Special objects, selected by experts Startup Stage \| 10 min. Catawiki is Europe’s largest curated marketplace for special objects across collectables, art, design, jewellery, watches, classic cars and more. Every week, Catawiki’s 240+ in-house experts carefully select 65000+ best items to auction, for more than 10M+ unique visitors from 50+ countries. In 2020, it is growing at 35-40% to generate a €400M+ GMV with positive EBITDA margins. It is well on track towards 1B+ GMV in the next 2-3 years. Join the Session Frederik de Beer Catawiki
14:20 - 14:40	Leadership What does it take to make companies and events (like this one) diverse? Deep Dive Sessions \| 20 min. The gender balance in IT is just not yet where it should be. Carolin and Rainer had a discussion about the challenges and opportunities in making companies (and events) more diverse - and decided to make the discussion visible and let you participate. Join the Session Carolin Desirée Toepfer cdt digital GmbH & Cyttraction Rainer Berak Project A
14:20 - 14:40	Marketing How to translate strategy into actions in marketing Deep Dive Sessions \| 20 min. What makes successful marketing? We believe that this can only be achieved in two stages: setting the strategy based on the company’s vision and vigorously executing it. The latter sounds fairly easy but essentially holds the most common pitfalls that lead to company failure. Krisztina and Thuy Ngan will dive deeper into how strategy can be translated into the organisation as actions and how to manage this as a project to ensure success. Join the Session Krisztina Orosz Anyline Thuy-Ngan Trinh Project A
14:20 - 14:40	Other Backstage with Nina Reicke Main Stage \| 20 min. Nina Reicke is managing partner at Sasserath Munzinger Plus, a management consultancy for brand, culture, and innovation based in Berlin. She is a seasoned brand and communications advisor, with more than 20 years’ experience in leading agencies and consultancies. Nina's experience spans brand and marketing strategy through trends and innovation, with current clients including several large retailers in the DACH region. Join the Session Nina Reicke Sasserath Munzinger Plus
14:20 - 14:40	Marketing Google Trends for startups and investors Masterclass \| 20 min. Google Trends is a tool that allows you to generate valuable data for making business decisions and for identifying the latest user trends. During the session, we will explain the data behind Google Trends and explain the basic functionality of the interface using real-life examples that will prepare you to get started with finding your own insights with a special focus on startup and investor use-cases. Join the Session Bjorn Muller Google
14:20 - 15:00	Marketing, Sales Virtual conferencing on the rise - use for Marketing, Sales and Networking Deep Dive Session \| 20 min. Xiaoyin and Martin will talk about Xiaoyin's and Run the world's journey this year. How did Xiaoyin attract funding from two of the most famous VC Investors? How do you build a online conference platform? Martin and Xiaoyin will also discuss their views on how digital conferences impact marketing, sales and networking. Join the Session Xiaoyin Qu Run the World Martin Bach Project A Ventures
14:30 - 14:40	Business Strategy LVSP: Investing in Europe - Q&A Session Startup Stage \| 10 min. Rytis Vitauskas, Partner at Lightspeed Venture Partners, is focused on backing the most ambitious founders in Europe. With two of the five biggest global IPOs in 2018 coming from Europe, it is clear that the European tech scene has matured enormously in the last decade. Rytis will be answering the audiences' most pressing questions in an interactive Q&A session. Join the Session Rytis Vitkauskas Lightspeed Venture Partners
14:40 - 15:00	Other Backstage with Markus Wuebben Main Stage \| 20 min. Join the Session Dr. Markus Wuebben CrossEngage
14:40 - 14:50	Business Strategy Better Late Than Never - Venture Capital Meets Open Source Startup Stage \| 10 min. Leopold Lerach, Investment Manager at Project A, will share his view on the investment rationale behind Open Source companies. Join the Session Leopold Lerach Project A Ventures
14:40 - 15:00	Investment Do beta politics! Why we need to support political entrepreneurs Deep Dive Sessions \| 20 min. What's a political unicorn? What do political entrepreneurs need to be successful? JoinPolitics provides seed capital for the most innovative political talents in Germany. Support is given to those who come up with new solutions to the big challenges of our times and scale them politically - for instance through campaigning or running for politics. Join the Session Caroline Weimann JoinPolitics Philip Husemann JoinPolitics
14:40 - 15:00	Data, Product How user clusters helped us to finally understand our customers Deep Dive Session \| 20 min. How user clusters helped us to finally understand our customers. A practical guide to forming data driven user clusters, and how it will improve your product. Join the Session James Arch N26
14:40 - 15:00	Marketing Winning international customers through the power of digital marketing Masterclass \| 20 min. Successful data-driven startups like Frontier Car Group have demonstrated that they can scale their business across several markets through digital marketing. We will share how you can leverage Google’s technology and available data sources to multiply your user base internationally with limited resources starting today. Join the Session Nina Levchuk Google Magdalena Maksan Google
14:50 - 15:00	Presentation Casavo: Building a European real estate champion - how Casavo changes residential real estate one market at a time Startup Stage \| 10 min. Casavo's business model & How Casavo's technology creates value for customers during and after Covid19 Join the Session Giorgio Tinacci Casavo
15:00 - 15:10	Presentation Anyline: Capture Opportunities Startup Stage \| 10 min. Anyline is defining the future of mobile data capture. By combining the power of computer vision and machine learning, we are creating the most accurate and versatile solutions on the market. Join the Session Lukas Kinigadner Anyline Christoph Braunsberger Anyline
15:00 - 15:20	Other Backstage with Xiaoyin Qu Main Stage \| 20 min. Join the Session Xiaoyin Qu Run the World
15:00 - 15:20	Sales Forget everything you know - How sales actually works Deep Dive Session \| 20 min. You've been conditioned to be bad at sales. It's nobody's fault in particular, but the people around you, benevolent as they might be, have influenced you to be a bad salesperson. You need to forget most of what you've learned when it comes to interaction with customers and rewire your approach! Join the Session Benjamin Dennehy The UK's Most Hated Sales Trainer
15:00 - 15:40	Other Health Apps (DiGA) - how do they fit in the German healthcare system? Deep Dive Sessions \| 40 min. Germany is the first country to offer apps on prescription: Doctors are now able to prescribe the first digital health applications (DiGA) to patients. Telemedicine provider Kry brings key stakeholders together at a virtual table – from the medical sector to health insurance companies and DiGA themselves: Let's discuss and find out together where DiGA can potentially take us. Join the Session Nina Jetter Project A Dr. med. Monika Gratzke KRY Germany Dr. Elena Heber HelloBetter Dr. Ulf Maywald AOK Plus
15:00 - 15:40	Investment FinTech around the world Deep Dive Session \| 40 min. As FinTech is a hot topic around the globe, we’d like to shed light on subjects such as recent financing rounds for FinTechs, current market developments in FinTech, how much has Corona affected FinTechs and investors, the likelihood of consolidation, the role of strategic investors, the probability of more takeovers/ mergers with established banks, and when the first FinTech will buy a real bank. Join the Session Jade Lu SVB Michaela Brady SVB Dan Caputo SVB Christian Hoppe SVB Anne Geuther Project A
15:00 - 15:40	Tech How to make cybersecurity less painful Deep Dive Session \| 40 min. Companies of all sizes tend to deal with cybersecurity and data protection only when it is too late. But then the damage is visible and dangerous for the company. How to better manage these sensitive issues? Join the Session Carolin Desirée Toepfer cdt digital GmbH & Cyttraction
15:00 - 16:00	Tech CTO Round Table Deep Dive Session \| 60 min. The CTO Round Table is an exclusive and invite only, 1h networking event for all the top IT leads in our portfolio, with the aim to share knowledge, foster networking and create valuable connections. Join the Session Stephan Schulze Project A Ventures
15:00 - 19:00	Networking Cocktail Party Here’s your chance to virtually mingle and make new connections. During the Cocktail Party, you’ll be matched with other attendees for a five-minute 1-on-1 video conversation. You can join the ongoing Cocktail Party at any time and will be matched with other interesting people as soon as the next matching round starts. Join the Session
15:10 - 15:20	Presentation Laserhub: Reinventing the market for metal part procurement Startup Stage \| 10 min. We are operating a managed B2B marketplace – completely asset free – for the digital procurement of customized metal parts. Customers upload their CAD drawings, specify production parameters and within seconds we check the files for manufacturability and calculate a price and delivery times. The customers buy directly from us and we take supply-chain-management off their hands. Join the Session Adrian Raidt Laserhub
15:20 - 15:30	Presentation Micropsi: Automate manual workstations yourself Startup Stage \| 10 min. micropsi industries' products enable industrial robots to learn tasks that so far only humans could perform. Join the Session Ronnie Vuine micropsi industries
15:20 - 15:40	Other Backstage with Caroline Weimann and Philipp Husemann Main Stage \| 20 min. Caroline founded JoinPolitics when she realised the great need to support not only tech entrepreneurs or social entrepreneurs, but also political talents who bring innovation into politics. She is now serving as managing director of JoinPolitics. Previously, Caroline worked for Siemens Stiftung building social enterprises in developing countries. Philip is the second managing director of JoinPolitics. He previously worked as a communications consultant, for the Federal Government in Germany, amongst others. He co-initiated the political start-up HateAid and served as a managing director of the Initiative Offene Gesellschaft." Join the Session Caroline Weimann JoinPolitics Philip Husemann JoinPolitics
15:20 - 16:00	Data Challenges of Hypergrowth: Scaling a Data Team in 365 days Deep Dive Session \| 20 min. Setting up a data organisation can be challening in normal circumstances, let alone when your company enters hypergrowth... A brief summary of how we dealt with infrastructure decisions, recruiting, prioritization, firefighting and other challenges under extreme growth and the uncertainty that comes with it. Join the Session Hannes Felsberg Trade Republic Selim Nowicki Project A
15:30 - 15:40	Presentation Azowo: Enterprise software for intelligent mobility Startup Stage \| 10 min. Showcase on how Azowo's technology powers global mobility services and creates ROI for very diverse industries. Join the Session Albert Pescheck Azowo
15:40 - 15:50	Presentation Pactum: Automating commercial negotiations Startup Stage \| 10 min. For too long, enterprises have taken for granted that 80% of the supplier relations will remain unmanaged. Pactum offers a new angle to this by introducing AI that automates the entire long-tail negotiations. Their clients include Walmart and other Fortune 500 enterprises. Join this session to see how they help to pick up the unclaimed value. Join the Session Kaspar Korjus Pactum
15:40 - 16:00	Other Backstage with Benjamin Ullrich Main Stage \| 20 min. Ben specializes in M & A and venture capital transactions as well as corporate compliance. Ben's clients appreciate his excellent commercial awareness and proven negotiation skills. This enables him to successfully close even the most complex transactions. Join the Session Benjamin Ullrich SMP
15:40 - 16:00	Leadership How mindfulness helps to increase employees' performance Deep Dive Sessions \| 20 min. What is the difference between meditation and mindfulness? Why does New Work need mindfulness? What is the benefit of mindful practice? Alena will share her insights and explain how to integrate mindfulness in your daily life without spending any extra time. Join the Session Alena Stock Homeday
15:40 - 16:00	Branding Eye to Eye(ota) – Increasing the Company’s Awareness through Personal Branding Deep Dive Sessions \| 20 min. People are usually much more interested in other people than in brands or companies. This is true for tabloid media and even more for social media. In this context, generating spillover effects from founders or chief executives to their venture can be a very practical and efficient way to rise a company’s awareness and profile. Join the Session Kristina Prokop Eyeota Simon Walter Project A
15:40 - 16:00	Product Managing International Product Organizations Deep Dive Session \| 20 min. International expansion can be organized in many ways. In this fireside chat we'll discuss the pros and cons of a central vs. decentral approach to product organizations Join the Session Peder Stahle Kry Tamer El-Hawari Project A Ventures
15:50 - 16:10	Business Strategy Earlier than early-stage investing - best-in-class microfunds we love to partner with Startup Stage \| 10 min. We at Project A love partnering with microfunds and are giving them a chance to present their investing approach. Join the Session Simon Leicht Inventures Rodrigo Martinez helloworld Mario Barosevcic Emerge Education Jens Lapinski Angel Invest
16:00 - 16:20	Other Backstage with Daniel Schneider Main Stage \| 20 min. Join the Session Daniel Schneider Kry
16:00 - 16:20	Legal Strange Cases in European Venture Capital: Real World Lessons from SMP Attorneys Deep Dive Session \| 20 min. The juridical landscape often seems inflexible and bound to strict rules. But the real-life cases of SMP attorneys Frederik Gärtner and Jonas Huth will give investors and entrepreneurs alike a taste of applied law, lessons learned and a glance into the real, sometimes surprising world of a venture capital lawyer. Join the Session Dr. Frederik Gärtner SMP Jonas Huth SMP
16:00 - 16:20	Leadership What startups can learn from corporations Deep Dive Session \| 20 min. If you enter this title in Google and it's automatically turned around. Interesting, cause coprporations have achieved what startups are hoping for. Let's leave our bubble for 20 minutes. Miriam, Greili and Rainer have seen both worlds and are happy to share what they saw. Join the Session Rainer Berak Project A Miriam Wohlfahrt Ratepay Gmbh \| Banxware Andreas Greilhuber Anyline GmbH
16:00 - 16:40	Sales The Science of Scaling: When, Where, and How? Deep Dive Sessions \| 40 min. When to scale? and How fast? These two questions are mission-critical for startup organizations. Yet, as entrepreneurs, we lack a rigorous approach to answering them. The Science of Scaling provides a scientific, data-driven approach to uncovering answers to these critical questions. After peering inside the go-to-market machinery of hundreds of startups over the last three years, Mark Roberge found the following five issues as the most common diagnoses for failed scale attempts: 1. Premature focus on top-line revenue generation in lieu of consistent customer value creation. 2. An inadequate and non-data-driven definition of product-market-fit. 3. A misunderstanding of the go-to-market capabilities needed before hiring salespeople. 4. Front-loading sales hires at the beginning of the year rather than pacing throughout the year. 5. Confusing temporary competitive advantage with sustainable competitive advantage. Join the Session Mark Roberge Stage 2 Capital Harvard Business School Raul Porojan Project A
16:00 - 17:00	Marketing CMO Round Table (invite only) - B2B Deep Dive Session \| 60 min. This session is exclusive to the marketing leadership of Project A portfolio companies with the goal of sharing knowledge regarding organizational building from a marketing perspective. In an intimate setting the CMOs will discuss what team structures, role definitions, responsibilities and career paths work for them and how their organisations developed along the way. Join the Session Andres Tapia Almansa Project A Ventures
16:00 - 17:00	Tech Ballmer Peak: A Live Experiment Deep Dive Session \| 60 min. An anecdote commonly shared among developers is the so-called "Balmer's Peak". This idea is attributed to Steve Balmer, Microsoft's ex-CEO, and suggests that the optimal programming skills appear after drinking around two beers. In this fun live-session, two brave developers will put this idea to the test. Join the Session Tobias Rosenstock Project A Ventures Jacopo Melloni Project A Ventures Zoltan Kincses Project A Ventures Michael Lande Blau Project A Ventures
16:00 - 17:00	Marketing CMO Round Table (invite only) - B2C Deep Dive Session \| 60 min. This session is exclusive to the marketing leadership of Project A portfolio companies with the goal of sharing knowledge regarding organizational building from a marketing perspective. In an intimate setting the CMOs will discuss what team structures, role definitions, responsibilities and career paths work for them and how their organisations developed along the way. Join the Session Philipp Werner Project A Ventures
16:10 - 16:20	Business Strategy Bessemer Venture Partners & Project A: Views on European VC landscape Startup Stage \| 20 min. Alex Ferrara, Partner at Bessemer Venture Partners, will be joining Uwe Horstmann, General Partner at Project A, in a Fireside Chat. Alex and Uwe will discuss the current state of Venture Capital in Europe and which upcoming trends they are following closely, as well as talk more in-depth about their VC experience." Join the Session Alex Ferrara Bessemer Venture Partners Uwe Horstmann Project A Ventures
16:20 - 16:40	Other Backstage with Philipp Kloeckner Main Stage \| 20 min. Philipp has helped more than a hundred startups and growth companies to accelerate their organic growth and optimize their digital marketing mix. Today he's helping several top tier PE firms to assess dealflow and invests his own money. Join the Session Philipp Kloeckner
16:20 - 17:00	Design, Tech Creative Technology - With A Twist Deep Dive Sessions \| 20 min. This talk depicts the journey of our young startup as it defines its way in the competitive game of innovative technology and creativity. Dare to be yourself and trust your vision. We do things differently and with passion. Since passion is intrinsically viral, it makes us jump on the craziest projects. Join the Session Laurent Rime A-LL Creative Technology
16:30 - 16:50	Business Strategy Trade Republic: Empowering everyone to take their financial investments into their own hands Startup Stage \| 20 min. Christian, Founder of Trade Republic, will talk with Florian Heinemann what it takes to build a European platform for mobile saving, investing, and trading Join the Session Christian Hecker Trade Republic Dr. Florian Heinemann Project A
16:40 - 17:00	Other Backstage with Mark Roberge Main Stage \| 20 min. Although most startups breathe IT, InfoSec, for most, is but an afterthought. Like other “gems” from the enterprise governance toolbox, “cyber” is deferred to Series n+1. With threats, regulation, and B2B startups on the rise now is the time to think about a scalable security program that protects and enables. Join the Session Mark Roberge Stage 2 Capital
16:40 - 17:00	Investment The ugly truth about Venture Capital Deep Dive Session \| 20 min. After more than twelve years in the venture capital industry, Project A founder and general partner Uwe Horstmann will share his view on the venture capital business model — and specifically what's wrong with it. Ugly truths will be revealed, as well as strategies on how to make them work for you when you are trying to raise capital from VCs. Join the Session Uwe Horstmann Project A Ventures
16:50 - 17:00	Presentation LIQID: Join the smart money Startup Stage \| 10 min. LIQID, based in Berlin, is the European market leader in digital private banking. The company levels the playing field for affluent investors by providing them with intuitive, low-cost access to investment opportunities and terms previously reserved for ultra-high-net-worth individuals. In addition to its award-winning wealth management, LIQID offers exclusive access to the world’s leading private equity and venture capital funds. The company currently manages in excess of EUR 850 million. Join the Session Christian Schneider-Sickert Liqid
17:00 - 17:10	Presentation Carl Finance: Building the leading M&A platform for SMB transactions Startup Stage \| 10 min. Carl is building Europe's leading M&A platform for SMBs. Founder Kurosch Daniel Habibi will share insights into how Carl is driving digitalization in a market that was historically based on personal interactions only and how they think about building a digital capital market for SMBs. Join the Session Kurosch Daniel Habibi Carl Finance
17:00 - 17:20	Other Backstage with Thomas Bauer Main Stage \| 20 min. Join the Session Thomas Bauer McKinsey & Company
17:00 - 17:20	Recruiting, Tech The hard thing about the stealth mode: How to recruit a tech team with no product Deep Dive Sessions \| 20 min. Hiring in the increasingly competitive market of tech talent requires continuously rethinking our hiring processes. Inspiring tech talent to join a greenfield project where the product has to be built from scratch forces us to radically change our basic recruiting approach and to question our best practices. During our presentation, Luisa and Andrea will give insights about Evernest's tech platform, general recruiting best practices, the challenges we faced on tech recruiting in company stealth mode, and how we attracted candidates and built a tech team. Join the Session Andrea Althaus Project A Luisa Haxel Evernest
17:00 - 17:20	Tech The self-taught CTO Deep Dive Session \| 20 min. Jules Coleman quit her job, taught herself to code and built two fantastic companies: Hassle and Resi. Learn about her journey from business consultant to full CTO of two successful venture backed companies. Join the Session Jules Coleman Resi Uwe Horstmann Project A Ventures
17:00 - 17:40	Marketing State of the German Internet Deep Dive Sessions \| 20 min. What’s new on the German digital market, how have Germany’s digital companies fared compared with the big boys from the States and China and what chances and opportunities are there to be taken advantage of? In his „State oft he German Internet“ keynote, OMR founder Philipp Westermeyer addresses these questions and more as he shares his view of the current digital landscape seen through the lens of a marketer. Join the Session Philipp Westermeyer OMR
17:00 - 17:40	Sales Sales Maturity Levels: How to assess where your organization is at Deep Dive Session \| 40 min. When running the commercial unit of a startup, it is easy to get lost in day-to-day operations. To truly excel at growing your business you must frequently challenge the status-quo and understand if you current setup matches your company's stage. Sounds easy - but how can it best be done? A sales sophistication framework that benchmarks your level of maturity will serve as the basis for the panel. Discussions will rank around which questions you should ask yourself and the team in what frequency and how your focus topics should shift over time. Join the Session Simon Lorenz Klara Felix Engelhardt Carl Finance Felix Marzian Sennder Christoph Rösler Project A Christoph Roessner Laserhub
17:00 - 18:00	Marketing Doppelgänger TechTalk Live-Podcast Recording (DE only) Deep Dive Session \| 60 min. In their Podcast, Philipp & Pip, both experienced Product & Marketing experts, regularly discuss the biggest trends in tech, platform economy and new business models. Attend a live recording of their TechTalk Podcast while Philipp & Pip share insights from a decade of work with startups and growth companies. The session will be in GERMAN only. Join the Session Philipp Kloeckner Philipp Gloeckler Moovel Group
17:10 - 17:30	Business Strategy Sennder: Keep on trucking Startup Stage \| 20 min. David and Ben met for the first time back in early 2018 when Project A invested in their Series A Round. A lot of exciting things have happened since then: sennder raised more than $100M across two funding rounds, expanded geographically into new markets, acquired Uber Freight just recently, and a lot more. There's plenty of topics to be covered in this Fireside Chat. Join the Session David Nothacker Sennder Ben Fischer Project A Ventures
17:20 - 17:40	Other Backstage with Romanus Otte Main Stage \| 20 min. Journalist since the Eighties. Media Manager since the nineties. Worked for Deutsche Presse-Agentur, Welt Group, Financial Times Deutschland. With Axel Springer since 2004. „That keeps me searching for a heart of gold“ (a sustainable business model for quality journalism). Responsible for Business Insider Deutschland since 2019. Join the Session Romanus Otte Business Insider Deutschland GmbH
17:20 - 17:40	Tech Write it down! Using documentation to share knowledge and enable developers Deep Dive Sessions \| 20 min. Everyone understands the value of investing in customer success. We want to delight the customer. But what if your customers are developers? And what about the developers that you hire? Don’t they deserve a smooth onboarding experience too? This talk is about the often overlooked aspects of how technical documentation can improve the developer experience. And how developer success equals success for your business. Join the Session Merlin Carter Project A
17:20 - 17:40	Product, IT PM vs PM - Product Management and Project Management in agile companies Deep Dive Session \| 20 min. Project Management vs Product Management: Can they live side by side? What are the difference? When do you need one or the other? - a lively discussion is guaranteed in this quick and fast discussion round. Join the Session Daniel Schneider Kry Matthias Kannegiesser Spryker Moritz Trutschel Project A Ventures Tamer El-Hawari Project A Ventures
17:30 - 17:50	Business Strategy Cyber security is made out of people Startup Stage \| 20 min. Let's not beat about the bush. Covid19's economic impact will be worse than either the financial crisis in 2008 or the Wall Street crash in 1929. The outbreak of trade wars will undoubtedly compound the impacts of Covid19. The pandemic arrived precisely at the worst moment, with international cooperation at a low point. Although the situation is critical, it's not yet hopeless. Join the Session Misha Glenny
17:40 - 18:00	Marketing From Buzzword to Best Nights: Jaegermeister's approach of purpose in marketing Deep Dive Sessions \| 20 min. Case study about a purpose driven marketing campaign Join the Session Wolfgang Möller Mast-Jaegermeister SE
17:40 - 18:00	Tech You are the cavalry – The 5 levels of startup security Deep Dive Sessions \| 20 min. Although most startups breathe IT, InfoSec, for most, is but an afterthought. Like other “gems” from the enterprise governance toolbox, “cyber” is deferred to Series n+1. With threats, regulation, and B2B startups on the rise now is the time to think about a scalable security program that protects and enables. Join the Session David Fuhr HiSolutions AG
17:40 - 18:00	Tech Harness the power of event-driven systems without burning your hands (or budgets) Deep Dive Session \| 30 min. Events are glorified as a means of communication between components in distributed systems. As usual, with power comes with great responsibility. In this session, Allard will elaborate on the potential and the pitfalls of relying on Events and explain how tools protect your hands (and budgets) from burning. Join the Session Allard Buijze AxonIQ
17:40 - 18:00	Leadership "Don't bother me with IT" to <Hello World/> within 36 hours: How the developHER initiative inspires women for tech Deep Dive Session \| 20 min. From an idea to a series format - that is the story of developHER, which began in late 2018. The goal: to get women enthusiastic about technology. The path: stony, instructive and full of potential. An honest look behind the scenes. Join the Session Isabelle Ewald Otto Group
17:40 - 18:00	Other Backstage with Philipp Westermeyer Main Stage \| 20 min. What’s new on the German digital market, how have Germany’s digital companies fared compared with the big boys from the States and China and what chances and opportunities are there to be taken advantage of? In his „State oft he German Internet“ keynote, OMR founder Philipp Westermeyer addresses these questions and more as he shares his view of the current digital landscape seen through the lens of a marketer. Join the Session Philipp Westermeyer OMR
17:50 - 18:00	Business Strategy Wrap up Startup Stage \| 10 min. Uwe Horstmann and Anton Waitz, both General Partners at Project A, will sum up the presentations on the Startup Stage and share some of their favorite moments from a busy day. Join the Session Uwe Horstmann Project A Ventures Anton Waitz Project A Ventures
18:00 - 18:30	Other Closing Speech Main Stage \| 30 min. Join the Session Rainer Berak Project A